340: TikTok Strategy – How Benjamin Delwiche Gained 500K TikTok Followers in One Year

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Before we get into today's interview with Benjamin the Benjamin from Benjamin the Baker. We are going to do a quick plug here for the Facebook group. So for those of you who haven't yet heard about this, we have started a Food Blogger Pro Podcast Facebook group. And you can get there by going to foodbloggerpro.com Facebook that will redirect you to the page where you can apply to be a part of the group. When I pulled it up today, I can see that we have 12 people who are waiting to be approved to be a part of the group, which is just so cool to see. Like, this group is growing. And what's fun for me is I'm looking at the names of the people here today. I won't say the full names, respect the privacy of people, but it's just fun to see. Like, oh, these are podcast listeners. It's Judy and Sachiko and Carrie and Marie and Jill. And like all of these people who are podcast listeners that we finally get to see your faces and interact and be a little more communal in terms of what this looks like as opposed to just people listening and maybe jotting down notes, taking action. And then every once in once in.

A blue moon, we connect and you're.

Like, hey, listen to the Food Blogger Pro podcast. But now we can actually have conversations here within a group. And one of the things that we do is we'll publish a prompt. Like, anytime that we have a guest coming on, we'll say, what do you want to hear from this person? So you get to help build the queue of questions. And we also will do occasional follow ups. So an example is with Andrew's episode that we published, Andrew from NerdPress, we did a follow up. We're like, hey, what additional questions you have for Andrew about anything that came up. So it kind of adds a layer of additional conversation and additional information around each podcast. So if you want to check that out Again, go to foodbloggerpro.com Facebook that will redirect you to the place where you can apply to be a part of the group, which is really fun. When we're recording this, we're we have 130 folks, a little bit more than that, who have applied to be a part of that. And I'm sure that number will go up each and every week, as is the case. Watch this for Transition with Benjamin and his TikTok account. Benjamin the baker, also his Instagram account. What's amazing here is it's currently crossed the 500,000 follower mark. So he, his TikTok account specifically and has had a lot of success with that, has started to work with some sponsors and we're going talk to him about what that's like to not only balance his job as a teacher, but also what it's like to think intentionally about kind of focusing on an area of interest, a niche, creating content that resonates kind of his thoughts around what works well on TikTok and just general ideas and thoughts that he has around what it looks like to grow a successful following on social and specifically on TikTok. So it's a great conversation. I think you'll enjoy a lot of the takeaways and things that he shares. Let's go ahead and jump into it. Benjamin, welcome to the podcast.

Thank you for having me.

Yeah, it's going to be fun. We're talking about TikTok. In researching for this episode, I pulled it up and immediately I was like, I felt my age because I'm like, I don't spend a lot of time on TikTok. And I was like, wait, what's going on here? What's a duet like? Wait, you can do like, you can do like a baking and a dancer duet. Like, what is this world?

There's a lot going on.

There's a lot going on and you've had a lot of success there. So we're going to talk about that. And not only have you had a lot of success, but in a really fun niche and you've also had a lot of success there while working a full time job. Uh, so I want to talk about all of those things, but take me back to the first video that you posted on TikTok. Did you know that you were going to focus on this? That you're going to create consistent content? What brought you back to that point? Or Was it even TikTok that you started with?

Yeah, so I mean, it was TikTok that I started with and it was about coming up on the year anniversary of it. I think like a lot of people, it was, my wife had Covid. We were stuck at home quarantining. Baking is something that I've always enjoyed Working in different bakeries, reading about it, experimenting. So I figured, hey, why not turn this into a video?

Yeah. And that was a year ago. And in a year you are. So what is the one year mark of your first. Do you remember what the day was? Yeah, the.

I think it was. I think it was the 30th of December.

Okay. Which is a great marker. Right. End of the year. So we're coming up on this as we're recording. This will be published after that. And today you're at like 478,000 followers on TikTok. And it'll be even more once we publish this. So adding over a thousand followers a day, My guess is it didn't start at that point or did it within your first few videos did you get traction right away and know like, oh my gosh, this is something that I need to invest some time and energy in. At what point did you know there you had something there?

Yeah, it was really crazy. So the first couple of videos that I posted were videos that I had on my phone from different things that I had filmed while baking.

Sure.

The first video or the first couple of videos that I made intentionally for posting on TikTok. One of them ended up taking off just a few days in, and that was how to fill a piping bag and use a piping bag and kind of tricks around that. And it was just incredible to watch the numbers of views go up and up. And it kind of caught me by surprise because I didn't expect that kind of traction. And then that was the point was like, oh, maybe I can share some other things that I have learned. And it was a while before I really started to focus on this experimentation side of baking, math and science side of baking. So it took a while to figure out that that's really what I wanted to focus on.

Yeah. I'm curious to know, so your background as a math teacher, that's what you do? Middle school, high school, math. Naturally you have this combination then baking expertise and math and numbers expertise. And so you can, like some of your videos example would be like cookies, like they're going to what. How are they going to produce a different result at different temperatures? Like, it's not just the ingredients, it's also the temperatures. As an example, like, I can see how there's this kind of cool mix between your experience with baking and then also your experience as a math teacher in numbers. So it sounds like starting out is like, hey, I just like baking. This is something I've done. I really like it. But over time, it evolved into the niche of kind of science and experimentation around baking. Is that right?

Yeah, absolutely.

Because that's.

For me, that's the side of baking that I really enjoy, that thinking about why certain ingredients do what they do, or the interaction of certain ingredients or the ratios of the amount of ingredients, so that playing around with different things is the side that I really like. I like decorating every now and then and doing those types of things. But for me, it's really the looking at why, what they do.

Right, right. So we always talk about on the podcast how important a niche is, and it's the example or analogy I use is this idea of, you know, different vehicles. And a niche in the early stages is kind of like a motorcycle, where you get on it and you're able to get a lot of traction really quick. And then maybe over time, you can level up. You can go to, like, a sports car, and then you can go to a car and a semi and, you know, eventually you'll have this double semi, which maybe isn't as agile in the early stages, but, you know, maybe the reach of it is a little bit bigger and similar to this, like, land and expand idea of picking a niche. But you see that to be really true with you, where you're able to get a lot of traction really quickly early on. I'm curious to know, do you feel like the options within what you're doing are like, have you just started to scratch the surface. Surface of it, or do you get to the point where you're like, hey, you know what? Like, maybe I need to expand into, like, not just baking, but cooking? Or, like, do you feel. Where. Do you feel like you're at in regards to the niche and your focus and the amount of content that you can produce within that?

Yeah, I still feel like I'm beginning to scratch the surface, so I still really want to focus on baking. That's the thing that I enjoy the most, the thing that I have the most experience with. I enjoy cooking, but it's not something that I know as much about. So I don't want to share things that I don't really know as much about. So I feel like I'm flipping through recipe books frequently, and I see a line in a recipe that says, do this or don't do this. And that just makes me wonder, well, why not?

Why? Yeah, yeah.

Can I run some sort of experiment to see, well, what happens if I don't do it or really zone in on that specific ingredient or that specific procedure?

That makes sense. So let's talk about TikTok. So this, this crazy platform where you're able to get a lot of traction really early on, you'll see videos that, you know, you'll have 20,000, 50,000 views and like 1.2 million views. Like, you have these videos that kind of take off on a platform like TikTok. Being a year into producing content there, do you feel like you have any idea when you're producing something where you're like, ah, this one has a high probability of being a really viral video or catching on? Or does it still feel like this could or couldn't? And it's hard to really pinpoint one way or the other.

Yeah, sometimes it's still. Still uncertain. There are certainly times where I think something's gonna do really well and it does okay. Or sometimes it's gonna do okay and it does. It does better than I expected, which is always exciting.

Yeah.

But I think the thing for me that I try to focus on is, and you know, similar to teaching you wrote on my teaching background is can I make an explanation clear and then have a clear visual that goes along with it?

Yeah. It's such good teaching. It's like you have two really specific skills, the ability to teach and the understanding of baking. And it's. It's cool to see those two things playing well together on, on a platform.

Yeah. So. And that's really the thing that it's. Can the two really go well together? Because an explanation is one thing and that's something that's very traditional. You read books and you see these explanations about things to do or not to do, adding a visual element to that to really kind of drive the point home. It's something that I like to think about and try to represent. And I think something that has been part of the success.

It's cool. I made a note here when I was thinking through the interview and I talked about how, like, what is good content? And I talked about this reflection on good content being informative or entertaining or ideally both. Like, if you can get something that in this niche at least that is both interesting to look at and has a certain level of kind of entertainment to it, but it's also informative and it sounds like that's what you're speaking to a little bit, which is how do I make this interesting, engaging, fun to look at, but also where it comes out with almost like Lindsay and I talk about it as like bubblegum type content where it's like this kind of juicy little takeaway it's like a tidbit or an interesting thing. And it seems like you really nail that where it's clear, it's concise, but it's also helpful where people are like, oh, that's interesting. Maybe something that I didn't think about before and it feels like different than I'm going to try and express this and you can let me know if, if this is right. It feels like different than other platforms. There is an element of TikTok which is like, oh, interesting. Like that's a cool little tip. And I think, and I think of the like in the cleaning world where they talk about like, hey, did you know that you're, that you're like washing machine for your clothes actually has this like little compartment that you need to.

Clean once a year.

And it's like nobody knows it and this video goes viral. But I feel like there's, there's similar elements to any industry where it's kind of like, hey, here's this kind of cool thing that you didn't know about and something that would be like helpful next time you bake. Are you tracking with that? Does that feel like accurate?

Absolutely. So certainly that element of, okay, it's relatable. Right. Most people, you know, are going to make chocolate chip cookies every now and then. So how can there be some informational aspect brought to something that a lot of people have an experience of doing?

Yeah, yeah. Idea being, hey, if you like cookies that are like chewy, here are some things that you can do versus if you like a crispy cookie, here's some things that you can do which I think is really cool. So talk to me about your process. What does it look like in terms of equipment that you use and when are you doing this? Right. Like teaching. I have many friends who are teachers. Can't do it during the day. Like you can't do it during lunch. Your 17 minute lunch break. So it's like nights and weekends, I'm, I'm guessing, what does that look like for you?

Yeah, nights and weekends. I think the process goes kind of like I look around my kitchen, see what kind of ingredients I have. Different things I've been thinking about. Flip through a lot of the cookbooks that I have and try to think of something that might be an interesting visual, interesting explanation. Walking through the aisles of the grocery store and seeing, oh, that's an ingredient that I haven't seen here before and maybe I can explain something about it or do a test with it or something where you try it in A new recipe. And then in terms of the filming and the editing and all of that. Yeah, nights.

Nights and weekends, yeah. And your setup is what? Your phone. And for those who haven't seen them, we'll link to your profile in the show notes so people can check those out. But it's generally like we would talk about it as hands and pans videos. So it's like you talking through a thing. It's not like you're on camera much, so it's kind of top down. Is that your phone? Do you have a stand that you put it on? What does that look like in terms of your setup?

Yeah, in terms of my setup, I. It's pretty simple. It's my phone and I have a cabinet right above my counter underneath it. So I prop my phone in the.

Cabinet, I love that below.

And try to get short little clips and then edit them together and add a voiceover at the end.

Yeah. When. What do you use for editing? Is that within the app or.

Yeah, at this point, I just do everything within the app. So thinking about and expanding into using an editing software or using a different camera. But at this point, yeah, everything that I've done is just on my phone and edited through the app.

I love that. And here's why. Because the best equipment is the equipment you have. And I think sometimes we can get lost in the. The thought of like, what camera do I need, what editing process do I need? But what it's really about is the content that you're producing. And is that content informative? Is it entertaining? And if it is like great equipment like voiceover editing, that's all a multiplier. But the thing you need to start with is like, does the content really hit and then. And in your case, that's a great example of that, where you have your phone, you have a cupboard, you set your phone in the cupboard and you press record and you do it all from your phone. And I think what's amazing is. And I've thought about this wouldn't be in the near future, but I have this idea of wanting to, as an experiment, do like starting a business from your phone and closing out all my computers for a year and just saying, can you build a business from your phone? Cause I think in a lot of ways you can through social media. You could record podcasts, you could publish the podcast. And what you're doing is an example of that you can do build an incredible following. As long as the content that you're producing is solid. So are you in terms of A content production standpoint, are you thinking ahead and saying like, hey, you know what, I want to do a video every week and release at this schedule or is it kind of at this stage where it's like as you come across something that would be good, informative, helpful, hey, let's record a video and publish it on that. Or you're trying to do it on a rhythm of like every Monday I'm going to publish no matter what.

I'm trying to do a rhythm, but it's not really happening at this point. It's more, I have an idea, I have some time to film it, that's when it happens. And then I have some time to edit it together. So I edit it together. So I'm trying to work more towards having a schedule and having a sense of predictability.

Yeah, but at this point it's been.

Yeah, oh, like I saw this, you know, I saw this ingredient that I had in my cupboard that I haven't seen in a while. Like I want to, you know, do something with that.

Yeah, that makes sense. And then how about the comparison for other platforms? So have you noticed like you publish a TikTok, but then you can also take all the platforms now for the most part have a similar kind of TikTok esque type option? Right. You could do stories on Instagram, YouTube shorts. Have you noticed the ability to port over that content to other platforms and find similar success with something that does well on TikTok? Like, hey, this had a million views on TikTok and then I put it on Instagram and it's also successful there. Or are the platforms from a content perspective different enough where it's hard to find consistency with one piece of content being successful across the platforms?

Yeah, sure. So I haven't messed around much with YouTube, but in terms of Instagram and TikTok, I have recently, for about last half year, been posting the Same videos on TikTok and Instagram just because people are on different platforms and there's differences between them in terms of the following and videos appearing. And it's not always the equation of if it does well on TikTok, it's going to do well on Instagram, or it does well on Instagram, it's going to do well on TikTok. So that has been interesting to see. I don't know that I've figured it out yet, but I just continue to try to do the best I can in terms of explaining it and having something informational. I know early on. So before I started doing TikTok I tried to post pictures of the things that I was making. And my photography skills are. They're okay, but they're not great.

Sure.

So once I started doing the more of the informational, the explaining, the teaching element of it, that started working much better for me and that it felt more genuine for me as well.

Yeah, that makes sense. And there's something about finding the thing that works and then doubling down on that. Great. So you get traction here. People like this. What are other iterations and versions of this that I can continue to do? I thought about that this weekend when I saw Mark Rober Robert video, who does those awesome YouTube videos of like a squirrel maze or. Yeah, he just did like glitter bomb version four. Like, he just essentially does a leveled up one every year because it works and it gets millions of views. And we talk about that with content where people are like, how do I get more traffic? How do I get more followers? And I think one of the ways to do that is to look at what works for you and then to iterate off of that. So you're not doing the same thing. You're doing something that's like, related to it or a little different version of that. Does that feel like early stages? What it was for you is, hey, you know, you want to kind of post in this general category of baking and then finding the thing that worked and doubling down on that.

Yeah, absolutely. So exactly. Finding the ones that that proved to be to pick up traction, to be relatable. So looking at different cookies or talking about ratios in a dark chocolate ganache. And then all of a sudden, okay, well, now people have questions about, what if I want to make a ganache with white chocolate? So it's a very similar idea. The ratios end up being different because of the makeup of the different chocolates. But it's that same idea of, okay, how can I take something that maybe some people are wary to try and make it more relatable through using ratios or talking about just the makeup of it.

Cool. Talk to me about TikTok specifically. So not being somebody who understands it, my guess is there are some people who are listening to the podcast who are like, yeah, no, TikTok. Love TikTok. Post to TikTok. And there's also gonna be people who have had success on Instagram, Facebook, kind of more. More like old guard creators. And though they're like, I just haven't gotten into TikTok yet. Would you have any advice for people who maybe want to step into it around, like, how do you be successful, what are the things that you can be doing? We know it's like good content, right? That's any platform. But how about the tricks of the trade as it relates to the platform itself?

Yeah, I would say for me, one of the biggest things is because TikTok happens very quickly. You're watching a video, the videos have gotten longer over the past year, but still, in my experience, still stick to around the 20 to 30 second range and they happen fast and you can just swipe onto the next one is try to really get to the point quickly. So don't drag it on. If you're trying to make a point, it might be able to be made in 15 to 20 seconds and that's all you need. And then also minimize all of, you know, any extra distractions because it happens so fast to have so many things going on at once where you're trying to talk, you have the sounds of whatever you're baking. Maybe you have a music, a song that has lyrics in it. There's too much stimulation. So to really focus on. Okay, if I'm doing a voiceover, I'm never going to include a song that has any lyrics to it. Something that's a little bit softer, something that's just instrumental, maybe even sometimes don't have music at all if I want the sounds of the baking to be in it. So really trying to minimize all of those extra things so that the point that you're trying to make is really the focus.

Yeah, that makes sense. How about. So I was like exploring your profile, kind of looking at it and then I was like, wait a minute, like there's these. It was like a duet and it was like the three ones that I watched were these. It was three separate girls and they did like, like a whip, Let me whip, Let me nae nae, like whatever that song is. And it was like to a, to a thing that, like, to something that you were baking. I was like, that was a moment where I was like, who am I and what is this world, but what's going on there? And is that you doing that or is that somebody picking up your content, being like, we're going to make a little dance off of Benjamin baking this thing?

Yeah. I mean that's. I think one of the cool things about TikTok is the creativity of everybody that's on the platform. So that was never my intention when I was. And that the video was about making ganache. So I talked about if you want to have a whipped ganache. Right. This is the Ratio that you want to use and then someone taking that and saying, okay, well I'm going to dance to this. Right. I'm going to whip to this. It's like a cool thing that happens. Never my intention, but they're fun to see.

Yeah. And it was like, do you remember what it was? It was something like 1, 2, 3. Is that right? So it was like one dance move and then it was like two and then it was three.

Yeah. So because I showed three different ratios if you want to have it for whipped ganache or if want to use it just for spreading or if you want to have a piped ganache.

So awesome. So the one of the things that I feel like is different from Instagram versus TikTok and I think that would be the platform that people can most closely correlate to would be to your point, maybe how condensed things are. Like on Instagram, I think we think about, hey, you can be successful with a one minute video that kind of like walks through the recipe, start to finish and there's maybe music in the background. Kind of like three years ago, four years or five years ago, kind of tasty, the buzzfeed, Tasty World, hands and pans type video. Do you see that type of content being successful on TikTok or does it have to be shorter, more informative, more entertaining and less like story arc? Even just in one minute of like start to finish, Here's a recipe. Or do you see that having success on TikTok?

There are certainly creators that have a lot of success doing that. So I really, I think it's about finding, you know, as we talked about, finding your. What you're going to do and what you're good at and then running with that. So there are, I mean, I know I follow several creators both cooking and baking that do an arc of a recipe from start to finish. And it's amazing. I love it, I watch it. I'd sometimes try the recipes out myself, but for me I like more of the short. Here's one piece of information that you can get out pretty quickly.

Yeah, that makes sense. One of the shifts that we've seen happen over the last. So we've been in this world in some way for probably 10 years, actually 10 years and early on, I would say for the first five years or even more, six, seven. So let's say from like 2010 to 2015, 16, 17, kind of that range, a lot of people would be content creators where they'd be blog first with social supported. So you start a blog and then how do you get social to support what you're doing? I see a shift now happening where people are social first, they see that they have some traction and then it's like, hey, we'll get a blog here to support that. It's important to have and might as well get that up and running. Can you talk to me about how you think of the platforms that you have? And my guess is your TikTok first. But then what does that stacked order look like in terms of the other things that are important? And I know you're still early in this and figuring it out, but the other platforms that you consider to be important, is it like TikTok blog, Instagram, Pinterest, YouTube or what does that look like for you?

Yeah, for me right now it's TikTok, then Instagram, and then I've been working on trying to build out a website and a blog. It's been a slow go of it. But yeah, for me it's about TikTok first for that visual element and not just through pictures, because I think there's, for me, at least when I'm explaining something, I can have some visual element of breaking something open or mixing something, or, you know, sliding a tray onto. Onto screen that has three different things on it. That visual element of movement seems to be more engaging than just a picture on a blog site, at least for right now. Like you mentioned, I'm still early on and still playing around with things, so that's why that's first for me. But I do want to, and I'm trying to move also into the element of, well, a TikTok or an Instagram reel is a short, 15, 20, 30 second thing. But there are people that want a little bit more of an explanation and that really would call for a written up, maybe more traditional blog post where it's, okay, here's what's going on, here's why. And then also here's a recipe that you can take away with more specific steps. So I try to post many of the recipes that I use in the comment section or in the caption, but typically it's mostly the ingredients and then a brief couple couple phrases for the instructions of it.

Yeah, the supporting description. And yeah, that makes sense. And there's something about this equation, like a creator equation, which is how much time do you have? What are your areas of expertise? Where's the best place? What type of content do you like to create the most? I'm building this equation on the fly. So yeah, after it's created. This is a creator math equation. So these are all the different variables to get our final greater success outcome. But it's what platform is the best for you as a creator? Time, your background and expertise. And then there's, I think there's also some element of like a hot platform, like a platform that you're going to be able to find success on. And TikTok feels like a version of that where you're going to be able to grow quickly in a way that maybe you couldn't in the same way on Pinterest, just because of the age of the platform and just how things look a little bit different. So not that Pinterest isn't a smart platform to be on, but it's one of the things that is fun for me to hear you talk about is kind of some of these filtering mechanisms of like, hey, blog would be awesome, it'd be important, but it doesn't work great for the content. It takes more time for what you're doing and the way that you want to explain things is different. So it's like that's naturally kind of filters down to TikTok as a good platform. I'm curious, being this far into it and applying that equation of creator success. Have you gotten to the point where people are starting to reach out and say, hey, we are a chocolate chip company and we would like to work with you when you do your next video on different baking temperatures? Or have you had any kind of sponsor content stuff being a year in now and what has that been like?

Yeah, in the past couple months especially, I've had different brands reach out, which is exciting thing for me to have communication from these brands that I've been using and baking with for so long, because those are the ones that I really like to work with, something that I've already been using. And then they reach out and say, hey, would you be interested in featuring us in your next post? Whether it's a recipe or an explanation, whatever it is.

Yeah. And that's been within the last couple months. Have you had any sponsored content deals yet or getting to that point? And I think one of the things for people who are early stages and it's really fun to hear you do all this within a year. It's both exciting and also a little intimidating to get to the point where somebody's like, hey, we want to partner with you and pay you money to produce content. And it's suddenly like, well, this is legit and you are now an influencer. Not that people aren't Influencers, unless they do sponsored content. But it just. It's a. It's a pretty clear marker in the journey of a content creator who. At least somebody who's interested in creating some level of business around it. But how did you. How did you navigate that? Is it kind of like you go into Google mode and research, what did that look like as those first deals started to look like they might be potential realities?

Yeah, definitely. I mean, doing research into what it's all about, because I'm still relatively new and I'm still learning things, so researching as much as I can, talking to people that are more established, especially in the baking and cooking creation world, and seeing what their experience has been, learning as much as I can from them. I been very fortunate to have some deals over the past few months and brands and post stuff.

Yeah.

Between their products.

What were. What were some of the brands that. That you worked with?

Yeah, so I've worked with Made In. They make, you know, amazing cookware and bakeware. Plugra recently for their butter is, you know, again, that's. I've been using it for years.

So when it's the best, when you have a deal where that aligns. Yeah, right. Yep. And did they reach out to you, or did you reach out to them?

They reached out to me.

Yeah. Is that through a DM in TikTok?

Yeah. So that actually started with a DM and Instagram and then transferred over email and then a phone call from there.

Yeah. What I love about your story here is that all of this is within a year. And I think that that's not always the case. A lot of times there's a grind that has to happen. Um, you know, I think for us, it was really like two, three years. And this was early on, like 2010. So it had been 2012, 2013. We were like, wait a minute. Like, this is something that if we want to and if we're intentional about it and really think through it, this could build into a career. And the same is true for you. Like, you have all the things that you need to start to put together these elements to say, you know what? This could potentially be a career. And, you know, similar to us, Lindsey was a teacher. I worked at a nonprofit. Like, that's a really big deal. That's a really cool thing to be able to kind of fold that into your. What. Who you are and what you do. This is really early in that process. But do you have thoughts around, like, hey, if I continue to do this for two years, three years, this Maybe could be what I'm doing full time. Or you're like, you know what, teaching is core part of who I do, who I am and what I do. That would never be something that I would like leave my job to do this or. It's still too early to even talk about that.

I think it's still too early to even talk about. I mean, I really, really love teaching and especially teaching math. So that's not something that I really envision leaving. This is another thing. Baking is something that I really enjoy. So I love to. To be able to do both and to use the background that I have in teaching to explain different baking elements or on the other hand, bring different baking elements into the way that I teach math.

Yeah, it's a great. Yeah, it's always exciting to kind of.

Find that crossover both ways.

Yeah, yeah, yeah, that's great. So how about this? Any tips, advice or inspiration that you give somebody who's early stages, maybe just as a creator, but also within TikTok as a platform for somebody who is kind of tiptoeing into TikTok and saying like, I don't know if I want to do this. I'm a little bit hesitant about it. Any words of wisdom or insight that you'd give to people?

Yeah, I would say try different things out especially, I mean, unless you already have the idea of this is what I want to focus on, on. And I know right away this is going to be, you know, this is why people are going to follow me, try a few different things out, see what sticks, and then don't necessarily feel obligated to continue doing exactly that, but find different ways to. Then as you create different pieces now, you kind of start to realize, okay, well, this is actually what I really like to do. This is what I have the most experience with. This is what I feel like I can share. So then, you know, move your focus that way. But early on, try, try different things out.

Yeah, that's great. Iterate test. Don't be afraid to press, publish. See how it goes. I remember when TikTok was musically and Gary Vaynerchuk, you maybe know Gary Vaynerchuk. I feel like, okay, there's a. I feel like if you're a creator in the world, there's like a 90% chance you've come across his content whether you like it or not. But, um, I remember looking, pulling it up and seeing like he was using it, but it was just like experimental. Like it wasn't like he was producing content, it was like recording A video in a conference room and being like, hey, making a musically video. How does this thing work? Like I don't remember exactly what it was, but it was like, oh, that's a huge part of it is just pulling it up, pressing buttons, seeing how it works, being light on your feet, pressing publish on something, seeing how that works, iterating. So I love that. That's the advice that you give for anybody who's looking into it. My second piece of advice for them would be once you do pull it up to go ahead and follow what you're doing. So that's a little transition into a plug for you to talk a little about where people can find you. Yeah.

So I'm on TikTok and Instagram right now, Benjamin the baker and I try to share different explanations, different visuals, sometimes recipes, whether they're traditional recipes or something, you know, a little bit crazier or a tip that I've learned from working in different bakeries.

Cool.

Yeah, Most all baking related.

That's awesome. And it's been fun for me to check it out and I know that we'll do that again. So Benjamin, thanks so much for coming on the podcast. Really fun to chat.

Yeah, thank you so much for having me. I appreciate it.

Another big thank you to Benjamin the baker for coming on the podcast. Such a fun story to hear his.

Background not only as a teacher, but.

Working in bakeries and then rolling all of that up into this cool niche around numbers and science and math and baking and food. Uh, and then doing that strategically on platforms like TikTok and Instagram. So a lot of takeaways there. Thanks again to Benjamin for sharing those. One more quick plug for the Facebook group if you want to check that out. It is foodbloggerpro.com Facebook and that will allow you to be a part of the follow up conversations when we have those. Maybe there's additional questions that you have after a podcast episode goes live and you want to ask either the person who is on the podcast and you can get direct answers from them, or potentially the food blogger pro team. And you can also help build the queue for upcoming interviews that we have. So it's going to be a great way to layer on a community element to the podcast and would love for you to be a part of that again. It is foodbloggerpro.com Facebook and you'll have to kind of apply. There'll be some questions and some prompts and then once a day or so we'll go through and approve anybody who is a good match, which will be most people. So that's a wrap for this episode. Our hope with this is it helps you get a tiny bit better every day, forever. We're going to continue showing up each and every week in an attempt to do that. We appreciate you and we'll see you again next week. Thanks.

Sam.