Excerpt from a coaching call about returning to your blog. The speaker urges creators to identify their site’s "greatest hits" (popular posts or recurring, well-loved content), craft stories around those assets, and act as a marketer for them—prioritizing social-platform-driven discovery over solely optimizing for search results.
Chapters
I would start to think about, like, what are your greatest hits? What are the things on your site that, you know, people really love? What are the things that you've actually created for parties and get togethers that, you know, people are always intrigued with? What are the things that you could tell a story around? Maybe some of those already exist within the site itself. But I would start to think about how do you become a marketer for those recipes and those pieces of content and and then get good at understanding what are the things that resonate when you are creating content on these social platforms? Because I think that's gonna be the most important mechanism for you, from a discovery perspective. More than like, figuring out how to optimize for a post to show up on a search result. I think it's gonna be you driving the majority of the intrigue and the fascination with it.