A YouTube podcast episode featuring Isabel Eats in a conversation about scaling a food-focused business. Isabel emphasizes hiring and delegation—particularly outsourcing photography—as a pivotal move that freed her time and improved content production. She notes the challenge of finding photographers who understand Mexican ingredients and that she still provides detailed shot lists to get the desired look.
Chapters
Whether extremely tactical things or mindsets that you had or pivots you made that you could look back at and say, hey, these were really important for scaling my business over the last 10 years.
I feel like you hear this a lot, but it was hiring. It was like taking things off my plate because I just felt like I couldn't do it all anymore. I was taking my own photos. And once I hired photographer to do that, and I think that was probably the, like, the hardest thing to get off my plate because I want them to look a certain way. And especially with, like, Mexican food, some people aren't super knowledgeable about working with certain ingredients. So that kind of took some, like, figuring out, like, which photographer is going to be best for that. And it. Even now, it still takes time because I, like, give the photographer a list of, like, this is what I want each photo to look like. So it's very specific. So I still take time to, to write out. Here's what I want these to be. But getting the photographer was a big game changer because that takes up so much time.