Warren Zenna shares how he built a career in sales and marketing, then started his own agency. The video covers his background and the skills that got him there.
So a bit about myself. So why, why, why work with me? Who am I and how did I start this whole business? So I want to get to a bit of a long story, but I. I started selling when I was rather young. I was selling online. I mean, I sawing door to door newspaper advertising when I was in my 20s. And I developed a pretty good propensity for sales and ended up getting a lot of good jobs selling mostly marketing services, which was not a choice, it was just sort of like where I ended up selling advertising services and had the fortunate opportunity to be in that industry as it matured. So I was first selling basically like analog stuff. Then quickly the Internet was created and I was. Luckily I was alive at the time the Internet was created and I was able to be able to kind of ride the wave of all the different amazing technologies and stuff that afforded brands the ability to communicate with people. Started out with search, online advertising, location based marketing and video production. It was very exciting. And I started working for a lot of the big agencies and boutique agencies, working with pretty big brands and selling innovations in advertising and marketing. Got involved in the mobile marketing area when it first came out, when the iPhone came out, I was like right there on top of it. That afforded me the ability to get some roles at some pretty big companies, holding companies where I was an executive. And this is when I would say the transformation started taking place where not only was I proficient at sales, but I also became proficient at marketing. So I developed two of the key parts of a revenue operation, skill sets, without sort of a plan. It happened more. Less by design, but more just by opportunity. That because I was selling and selling marketing, I covered the bases on essentially what is the 2, 2 prongs of the 3, 3 prongs of the revenue function, which is marketing and sales. And I ended up opening up my own agency and developing marketing strategy for clients. And that turned into a pretty big business, which I still run today. And I developed a pretty good propensity for sales and ended up getting a lot of good jobs.
