Chris Fenning explains why talking about technical details to executives backfires. Instead, explain what the technology does for users, the executive, and the business. Skip the how, focus on the why and the outcome.
How to communicate with executives. Tip number 7. Never talk about the technology. Talk about what it does. When you're talking to an executive, if you start talking about the technology, exactly what it is, how does it work, the way in which it functions, you're not going to get what you need from that conversation. The executives aren't the experts on these topics. They're the experts on what happens with it, how to make decisions about it. What does it mean for the business? So what should you do if you find yourself wanting to talk about the technology? Stop and talk about what it does for the business instead. What does it do for the user? What does it do for the executive? What does it do for the company? When talking to executives, don't talk about the technology. Talk about what it does for them or for the business or for the customer.
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