When pitching to executives, spell out what happens if nothing changes: cost increases, delays, compliance risks. Use six dimensions—financial, quality, compliance, safety, time, efficiency—to frame the stakes. Without clear outcomes, executives won't see why they should care.
Chapters
How to communicate with executives. Tip number 9: define the outcomes clearly. If you're describing an issue, talking about a problem, describing risks, asking for something, proposing an idea, whatever you talk about, if you don't clearly define the outcomes, the executives aren't going to understand the so what. They're not going to understand what is coming out of whatever it is that you're talking about or asking for. So how do you define the outcomes? Define outcomes in terms of financial outcomes, quality outcomes, compliance, safety, time, efficiency. If you are talking about an issue, talk about the outcome of the issue not being resolved. It's going to cost us this amount. Profit is going to come down by a certain amount. We're going to have delays of X number of months. We will be out of compliance. When talking to executives, make sure that you are defining the outcome in a way that they will understand.