Chris Fenning explains why you should tell executives what you want them to do before anything else. Open with a specific request: a decision, advice, budget, approval, or intervention. They can't help if they don't know what you're asking.
How to talk to executives, tip number 3: make it clear what it is that you want them to do. When you talk to an executive, don't spend time giving lots of details until you've made it clear what you want that person to do. Until they know what they're doing, they're not going to be able to help you in the way that you need. So how do you do this? You tell them in the first few lines, Here's what I need you to do. I'm looking for a decision. I'd like your advice. I need some help. We need more budget. I need your approval for something. Whatever it is that you need or want them to do, make it clear up front. If you want them to talk to another department on your behalf, that's what you need them to do. That's what you should be saying in the first few lines of the message so that they understand what's needed from them and then They'll be ready to listen to the rest of what you have to say. So if you're talking to executives, make sure you make it clear what you need them to do.
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