How to communicate with executives tip 2: Keep it short

14 Feb 2022 · 1 min

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This content was created by Chris Fenning. This content was uploaded by Chris Fenning. This is a YouTube video titled "How to communicate with executives tip 2: Keep it short" (created 2022-02-14) containing a short instructional monologue by a single presenter (labelled SPEAKER A). The speaker gives advice on speaking with executives: keep messages concise, avoid backstory, summarize key points quickly, and use structured frameworks such as goal–problem–solution or situation–complication–resolution (a McKinsey-style approach).

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How to talk to executives, tip number 2: keep it short. Executives don't have a lot of time. Neither do you. Don't waste the little time that you have by explaining the backstory, by trying to build up to a big point. Keep it short, get to your point quickly, and don't spend a lot of time explaining your topic. How do you do this? Summarize. Don't give backstory. Don't explain things in the order in which they happened. Summarize the message you want to deliver. Use something like goal, problem, solution, or situation, complication, resolution. It's a McKinsey method. Whatever you do, make sure that your message is compact and making the best use of the time that you've got and getting to the core information that you need to give that executive. So when you're talking to executives, make sure that you keep it short.