Chris Fenning says executives forget your first points by the time you reach a fourth one. Stick to three: what affects them directly, what you need from them, and what only they can solve.
How to communicate with executives, tip number 4: limit your message to 3 points only, preferably fewer than that. If you're talking to an executive, or if you're talking to anyone, by the time you're talking about point number 4, they're going to have forgotten the first thing that you said. Time with executives is short. Your time is short. You want to make sure you're maximizing the benefit of the time that you have. So how do you do this? Limit your messages to the 3 most important points: something that impacts them, something that you absolutely need, and something that only they can help with. If you focus on the things that impact them, the things you need, and the things that are limited to just what they can help with, you're going to be focusing on the most important messages. So when you talk to executives, try and limit your message to a maximum of 3 points.
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