Chris Fenning explains why executives need clear timeframes in every message. Without specifying whether something happened, is happening now, or will happen, and for how long, they can't judge urgency or relevance. He shows concrete language patterns for each timeframe to make updates actionable.
How to communicate with executives, tip number 6: make sure you include timeframes. If you don't include the timeframes in your message, the executive, the other person you're talking to, is not going to know when is this thing happening. Are you talking about something in the past, talking about something now, or is this happening in the future? And if it's now, how long is it lasting for? If it's in the future, when is the future? Is it next week, 3 weeks, next year? Whatever you do, make sure you include timeframes. How do you do this? Well, when you deliver your message, say this is something that happened in the past. I want to talk about something that happened yesterday or something that happened last year we've just discovered. I want to talk about something that's happening right now. It impacts us today and it will last for the next few months. Or if you're talking about the future, say when the future is. I wanna talk about something that's gonna happen in 3 weeks. We're going to have great results that'll last for the next 9 months. Whatever you do when you're talking to executives, make sure you include appropriate timeframes.
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