Chris Fenning explains how to talk to executives: define outcomes in financial, quality, compliance, safety, time, and efficiency terms. Show them what happens if problems don't get fixed.
How to communicate with executives tip number 9: define the outcomes clearly. If you're describing an issue, talking about a problem, describing risks, asking for something, proposing an idea, whatever you talk about, if you don't clearly define the outcomes, the executives aren't going to understand the so what. They're not going to understand what is coming out of whatever it is that you're talking about or asking for. So how do you define the outcomes? Define outcomes in terms of financial outcomes, quality outcomes, compliance, safety, time, efficiency. If you're talking about an issue, talk about the outcome of the issue not being resolved. It's going to cost us this amount. Our profit is going to come down by a certain amount. We're going to have delays of X number of months. We will be out of compliance. When talking to executives, Make sure that you're defining the outcome in a way that they will understand.
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