How to pitch an idea tip 5: Say WHAT it does not HOW it does it

27 Feb 2022 · 1 min

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In this brief instructional segment, the speaker advises presenters to prioritize describing the outcomes and benefits of an idea rather than detailing its technical construction. The core message is that audiences care more about what the idea delivers—new revenue, problem resolution, or pain reduction—than about the underlying technology. The speaker recommends stating the value proposition early in the pitch, using concrete examples of the idea’s impact, and avoiding deep dives into how the idea works during the presentation.

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How to pitch an idea. Tip number 5: Talk about what your idea does, not how it does it. When we give presentations, we tend to fill that time with how our idea works. What is it built of? What's the technology? How the amazing magic all comes together? That is less valuable to the audience. The audience cares a lot less about that. They care more about what the idea does and what does it do for them and the things they care about. When you pitch an idea, you need to focus on what your idea does. How do you do this? You state it very early in the presentation. Hey, I've got an idea to build a new product and it's going to generate new revenues in a market we're not already in. I have an idea to fix bugs in our current system. It will take away some of the pain that you're experiencing in our reporting system. Whatever it is that your idea delivers, talk about that first. Talk about what your idea does and not about how it does it.