Chris Fenning explains why you need to tell people when results will actually show up. A brilliant idea tanks if the payoff is years away and nobody knows it. State the timeline upfront, whether it's weeks or a year, so you don't disappoint stakeholders later.
Chapters
How to pitch an idea. Tip number 8. Say how long is it going to be before the results are achieved. You might have come up with the best idea in the world. It's going to generate a million pounds a day. But if that million pounds a day doesn't start for another 3 years, there's going to be some disappointed people in the meantime. Don't make people guess and certainly don't mislead. When you talk about your idea, when you're pitching your idea, you have to make sure the timeframes for when the results will be achieved How do you do this? You say it. You say, this is the idea. Here's what it will return. We should start seeing returns in 3 weeks, in 3 months. If it's a long time away, say, we won't see these positive outcomes for a year, but here's why that doesn't matter. Whatever the case, make sure when you pitch your idea, you make it clear how long before those outcomes are achieved.