How to pitch an idea tip 10 - Say if the result changes over time

29 Jan 2025 · 1 min

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In this brief instructional video, the presenter emphasizes that when pitching an idea you must explicitly indicate whether the expected results—such as cost savings, earnings, or efficiency gains—are static or will evolve over time. By clarifying if a 5% performance improvement is a one‑year figure, a recurring annual figure, or a variable trajectory (e.g., 5% this year, 10% next, then tapering off), you prevent the audience from making unfounded assumptions and avoid future disappointment or financial miscalculations. The core message is to make the temporal dynamics of any projected outcome clear to ensure realistic expectations.

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How to pitch an idea. Tip number 10. Say if the result is going to change over time. When you're talking about the results that your idea will deliver, whether they're cost savings, earnings, efficiency differences, whatever it is, you need to let the audience know if they're going to change over time. If you state that a result is a 5% performance improvement, is that going to be 5% this year and next year and every year in the future? Or is it going to be 5% this year, 10% next year, and then 1% or nothing after that? If your results are going to change over time, you You need to make that clear so the audience doesn't make assumptions and start cashing checks in the future that might not exist. So when you're pitching your idea, make sure that you clearly state if the result is going to change over time.