How to pitch an idea tip 6 - Focus on benefits and outcomes.

3 Dec 2024 · 1 min

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In this short instructional tip, the speaker advises presenters to avoid emphasizing product features when pitching an idea and instead concentrate on the tangible benefits and desired outcomes the idea delivers. While features (technology components, bells‑and‑whistles) may be understandable, they rarely generate emotional buy‑in. The speaker outlines concrete benefit categories—time savings, improved quality, better compliance, enhanced safety—and links them to outcomes such as gaining more customers, reducing churn, and increasing employee happiness. By framing the pitch around how the idea helps the audience or stakeholders, the presenter is more likely to secure support.

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How to pitch an idea. Tip number 6. Talk about the benefits and outcomes. Don't talk about features. It's very tempting when we pitch to talk about the list of great things that are in our idea. Our idea is made up of XYZ technology. It's made up of these particular bells and whistles. When we talk to audiences, they don't really buy in to features on a product. They might understand them, but they won't emotionally support them or necessarily do what you want. When talking about an idea, focus on the benefits and the outcomes. People are more interested and more likely to support an idea that clearly states how it helps them or helps something they care about. The benefit of this idea is time savings, improved quality, better compliance, improved safety. The outcomes are more customers, fewer people will leave, happier employees. When you pitch your idea, people will support benefits and outcomes. Nobody buys into features.