Chris Fenning explains why you should tell people what an idea will cost to execute. Most pitches focus on benefits, but leaving out the effort, budget, and timeline makes your pitch less credible and harder to act on.
How to pitch an idea tip number 7. Always include the effort, the cost, and the timeframes. If your pitch only focuses on the benefits, the features, the outcomes, all the good stuff and what people get, you'll get to the end of your pitch and someone will ask, how much does it cost? How much is this going to take for us to do? And how long is it going to take? Don't leave them to ask you the question. Tell them as part of your pitch. So when you pitch an idea, make sure you tell them what you believe the effort is going to be. What is it likely to cost? And what are the timeframes for your idea?
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