Chris Fenning explains why you should spell out what happens if your idea doesn't get adopted. Make the cost of inaction clear so your audience understands what they lose, what customers miss, and what it costs the organization to do nothing.
How to pitch an idea tip number 16: Say what happens if your idea is ignored. We spend a lot of our pitches talking about why idea is good, why what we're proposing would be beneficial to the customer, to the clients, to the organization. But as part of your pitch, you also need to say what happens if your idea is not implemented. It helps the audience understand the consequences of not moving forwards with the idea. There is always a balance between the opportunity and the cost and the implementation Implications of doing something or not. How do you do this? Literally state what the consequences will be if the idea isn't approved. We won't achieve this efficiency gain. It will be harder to do X, Y, or Z. Our customer satisfaction is not going to improve or may decline. When you are pitching your idea, say what the consequences are if your idea is ignored.
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