Chris Fenning explains why knowing your audience makes or breaks a pitch. If you don't understand who they are and what they already think, you'll propose things that are irrelevant, already done, or impossible for them to do. Identify their role and perspective first, then build your pitch around that.
How to pitch your idea. Tip number 2, know your audience. Before you start talking to a group of people, you need to try and understand their perspective. Who are they? What is their view on the thing that you are about to pitch? If you don't take time to know who your audience is, you're not going to be accurate on what you try and convince them to do. You might try and convince them to do something they're already doing or that they will never do, or you may pitch your idea from a perspective that doesn't match their own. So how do you understand the audience? One simple thing you can do is Understand whether they're going to be users of your ideas. Will they be business supporters of your ideas? Do they need to approve the funding? What is the perspective of your audience on the idea that you are going to pitch? So when you are pitching an idea, make sure that you understand the audience.
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