How to pitch an idea Tip 11: Say when the cost will start

4 Mar 2022 · 1 min

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In this instructional tip, the speaker emphasizes that when pitching an idea, it is not enough to state the total implementation cost; presenters must also specify when those costs will start and how they are distributed over time. The speaker explains the practical difference between immediate funding and delayed funding, and illustrates a scenario where a small portion of the cost is upfront while the majority is spread over a year with a final lump‑sum. By clearly communicating the timing and structure of expenses, the presenter helps potential supporters understand when they need to allocate funds, reducing uncertainty and increasing the likelihood of securing backing.

Chapters

How to pitch an idea, tip number 11. Say when the cost is going to start. Say when the cost begins. In your pitch, you should be talking about how much your idea is going to cost to implement. But you also need to say when that cost is going to begin. There's a big difference between funding a project tomorrow and funding a project in 6 months' time. Also, if the cost is spread over time, let's say your idea costs— 10% of the cost is upfront, that in a few months, but the other 90% is spread over the next year with a lump sum at the end. You need to make that clear in your pitch so that the people who support your idea know when they're going to have to put their hands in their pockets and know when they have to arrange for the money to be available. So when you're pitching your idea, make sure you say when the cost starts.