How to talk about project issues tip 3: Describe the issue from the audience’s perspective

How to talk about project issues, tip number 3. Describe the issue from the audience's perspective. If you found an issue and it impacts you in some way, it's not as important as how it impacts the person or people that you're talking to. When you're telling someone about an issue and it impacts them, you need to describe it from their perspective. Now, if you don't do this, if you just focus on the perspective of how the impact— the issue impacts you, the audience isn't going to understand why they should care. They won't necessarily appreciate the level of urgency or importance of that issue, and they won't always understand whether they need to do something about it. So how do you do this? How do you think and talk from the audience's perspective? Identify the things that impact the audience and identify the things that the audience cares about. And if your issue impacts them, Tell them what the impact to them will be, not the impact to you. You can include both, but the most important thing to include when talking to somebody else about an issue is how it impacts them. Is it going to cause them a delay, increase costs, give them a different or lower quality outcome than they were expecting? Whatever it is, make sure you're focusing on what happens to them and the things that they care about. So when you are describing an issue to someone, make sure you talk about it from their perspective.