
In this short instructional video, the speaker presents a concise framework for communicating risks effectively by answering three essential questions: (1) What could happen? (2) Why could it happen? and (3) Why should we care? The speaker explains that addressing these questions provides a complete picture of the risk and aligns the discussion with the audience’s concerns. He warns that omitting any of the questions can lead to focusing on low‑impact issues or failing to motivate the audience to act. The video offers practical guidance on how to incorporate the three questions, either by stating them explicitly or by mentally posing each question and then answering it aloud, and provides example phrasing for each question to illustrate how to link potential impacts to the audience’s work, schedule, or outcomes.










