How to talk about risks tip 6: Focus on things the audience cares about

7 May 2022 · 1 min

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This content was created by Chris Fenning. This content was uploaded by Chris Fenning. This is a YouTube video titled "How to talk about risks tip 6: Focus on things the audience cares about" (created 2022-05-07). It is an instructional clip in which a single speaker explains how to communicate risks effectively by centering the message on what the audience cares about—linking risks to the audience's goals, outcomes, personal impact, and any actions needed—so the audience understands relevance and is motivated to act.

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How to talk about risks, tip number 6: focus on things that your audience cares about. When we talk about risks, there can be a lot of information that we could share, a lot of things that are important to us. But when we're talking to somebody else about it, we should focus on the things that are important to them and the things that they care about. If we don't do this, the audience isn't likely to understand why the risk is important or relevant or what's needed for them to do about it. Now, how do you do this? When talking about your risk, identify how it impacts the audience. Does it impact a goal that they care about? Does it impact an outcome that they're looking for? Does it impact them personally in some way? Do you need them to take action? When you focus on the things that they care about and are important to them, you're going to have their attention and they're going to understand why you're talking about the risk. So when you talk about risks to people, make sure you focus on the things that they care about.