How to talk to executives tip 4 - Have three topics or less

27 Nov 2024 · 1 min

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In this brief instructional video, the speaker advises anyone communicating with executives to keep their message to a maximum of three key points. The rationale is that executives have limited attention spans and time, so by focusing on the most critical information you ensure your message is retained. The three recommended points are: (1) something that directly impacts the executive, (2) a clear statement of what you absolutely need, and (3) a request that only the executive can fulfill. By structuring conversations around these three elements, the speaker argues you maximize the effectiveness of the limited interaction time.

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How to communicate with executives. Tip number 4, limit your message to 3 points only, preferably fewer than that. If you're talking to an executive or if you're talking to anyone, by the time you're talking about point number 4, they're going to have forgotten the first thing that you said. Time with executives is short. Your time is short. You want to make sure you're maximizing the benefit of the time that you have. So how do you do this? Limit your messages to the 3 most important points. Something that impacts them, something that you absolutely need, and something that only they can can help with. If you focus on the things that impact them, the things you need, and the things that are limited to just what they can help with, you're going to be focusing on the most important messages. So when you talk to executives, try and limit your message to a maximum of 3 points.