Tell executives upfront who gets affected and how. Without knowing the impact hits their budget, deadline, or team, they won't care enough to listen or act. Lead with it.
How to communicate with executives. Tip number 5: Make it clear what the impact of your message is. When you talk to an executive, if they don't know what the impact is, they're not going to know why they should care, why it's important, or what they should pay attention to. When you talk to an executive, make sure you make the impact of your message clear. The impact to them, the impact to the team, the impact to the business, or the impact to you. Whatever your topic and whatever the message is, there's going to be an impact to someone. Make sure that impact is clear early in your message. How do you do this? Make a statement that makes it clear what the impact is and to whom. Say, this message impacts your team against this target. This is important because it will affect our budget. This is important because it will affect a deadline. Make the impact clear, whether it impacts the executive, you, the team, the business, or somebody else. Say who it impacts and how it impacts them. So when you are talking to executives, make sure that the impact of your message is clear.
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