How to update stakeholders - They choose the topics

17 Mar 2025 · 1 min

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In this brief instructional segment, the speaker presents tip #9 for effective stakeholder updates: give stakeholders the chance to select the topics they want covered. The speaker explains that while the presenter may have many accomplishments to report, guessing which items matter most to the audience can lead to misaligned communication. Instead, the presenter should explicitly ask stakeholders what they would like to hear about, allowing them to name the top topics (e.g., topics 1, 2, and 3). The speaker acknowledges that some essential information must still be included, but emphasizes that the core of the update should reflect stakeholder‑chosen priorities to ensure relevance and engagement.

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How to update stakeholders, tip number 9. Allow them to choose the topics for the update. There's probably a lot of work that you've done since the last update, but you can't be sure that you're going to pick the topics your audience cares about the most. So to avoid this problem, ask the audience what it is they would like to know. Of course, there are going to be things that you think are important or that are important that need to be included in the update, but don't try and guess what the audience cares about. Ask them and give them the opportunity to say, I'd like to talk about topics 1, 2, and 3. These are the things that I care about the most. So when you are updating stakeholders, give them the opportunity to choose the topics in that update.