How to update stakeholders tip 5: Focus on what THEY care about

14 Mar 2022 · 1 min

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This content was created by Chris Fenning. This content was uploaded by Chris Fenning. This is a YouTube video titled "How to update stakeholders tip 5: Focus on what THEY care about" (published 2022-03-14). It contains an instructional monologue (single speaker labeled SPEAKER A) offering guidance on giving stakeholder updates—emphasizing focusing on outcomes that matter to stakeholders, asking them what information they want, and tailoring updates to their priorities. The excerpt appears to be part of a tips series about stakeholder communication.

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How to update stakeholders, tip number 5, focus on the things that they care about. If someone's asked you for a status update, they may be interested in what you care about, they may be interested in what's important to you, but more often, most of the time, they're going to be interested in the things that they care about, things that impact outcomes that are effective for them, for their team, for the business, for their goals. If you don't focus on the things that they care about, they're not going to be as interested in your status update. They're also not going to leave with the information that they hope to get. So how do you do this? Make sure that you're talking about things that impact them, things that they need, things that affect outcomes that they care about. And if you don't know what those are, ask them. It's perfectly okay to say, what are the things that you would like to know most? In this update? If you ask them, they can tell you, you can focus on the things that they care about. So when you're updating stakeholders, make sure you focus on the things they care about.