Chris Fenning explains why you need to tell people if your promised results stay the same, get better, or fade over time. A 5% performance improvement means nothing without saying if it's one year only, every year forever, or something else. Vague timelines kill credibility.
How to pitch an idea, tip number 10: Say if the result is going to change over time. When you're talking about the results that your idea will deliver, whether they're cost savings, earnings, efficiency differences, whatever it is, you need to let the audience know if they're going to change over time. If you state that a result is a 5% performance improvement, is that going to be 5% this year and next year and every year in the future? Or is it going to be 5% this year, 10% next year, and then 1% or nothing after that. If your results are going to change over time, you need to make that clear so the audience doesn't make assumptions and start cashing checks in the future that might not exist. So when you're pitching your idea, make sure that you clearly state if the result is going to change over time.
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