Write great emails tip 3 – Say what you need in the first line

Put your request in the first line. When the ask gets buried, readers miss it or give up. Lead with what you need: input, a decision, an action, a question. Everything else makes more sense after.
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How to write great emails, tip number 3: say what you need in the first line of the email. When someone opens an email and they see a whole page of text, if you don't tell them what you need right at the start, they may not actually do what you want. If your— what you need is written at the very bottom of the email, you're expecting that person to read everything before they understand what it is that you want them to do. So, what happens if you don't do this? They might not do what you need. They might get halfway through the email and not see that there's a request for action, or that there's a question, or you need something from them. They may close the email and move on to something else. So, if you need something from someone in email, say it in the first line. Say, hi, I'd like your input into this topic. I'm looking for a decision. I need you to take action. Do you have this thing? It doesn't have to be long or complicated. A simple statement of what you need in the first line will let your audience, let that reader know what it is you need from them. It will also help them understand everything else that's in the email. So if you want to write great emails, make sure you say what you need in the first line.
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