AI Travel Assistant vs Business Idea Conference: Which Idea Wins? Ep #063

The first half of the day, just four hours, we're just grinding out ideas. It's dopamine and it's feedback and it's Q and A break for lunch included in the price of the ticket. Second half of the day is just bro down with each other and everyone has a name card or whatever. And it's like, oh, you were the guy with the, the plumbing CRM idea, dude. I have that idea. Like, you want to do it together? I can put in 20 grand. You could put like. Imagine the connections that could be made. Right? Welcome to the Kerner office where we discuss more business ideas than your brain has the capacity to comprehend. Today I had Sam Thompson on. I've had Sam on once or twice before. They're highly rated episodes. It's a double episode today. And then next Monday is part two. You're gonna love both of them. They might be some of the best I've ever recorded. And it's not me, it's Sam. He's an idea guy, I'm an idea guy. And we get really excited when we're in the same room. Virtually, that is. We talked about an idea fair today, like an idea conference just for business ideas. We talked about AI travel itineraries, having an infinite content loop where you can charge 20, 30, 50 bucks to plan someone's travel with, chat GPT as a rapper, and then publish that to have unlimited SEO for live. Really just two or three ideas today, but we went deep on both of them. And then next Monday we're going to discuss three or four more. You're going to love it. Enjoy, subscribe, share with your friends. I've been thinking about conferences and the conference business and.

Yeah.

And it's like it is the last business for me to do because I'm so unorganized. And that is such like a touch heavy business. Right? But what if, what if it's like that Arrested Development where it's like it doesn't work for them, but what if it worked for us? Right? So not a conference, but like a day long conference where it's like an idea con. Okay, cool. Like forget booths, forget sponsors. Like you could graduate to that on iteration two, three or four. But year one, one day booked in a hotel or whatever. I don't know how much to get in. 200 bucks, 50, 500 somewhere in there. And all you do, there's two types of attendees. People to present and people to listen. And it's pay to play. Right? You want to present your idea. Business idea. Maybe it's a $500 ticket. You want to just listen? Maybe it's a $100 ticket. I don't know. And it's not like Shark Tank. We're not raising money. There's no raising money. These are literally just ideas in the idea phase. So it's not a business. Some of them might. Some of the presenters might already be starting something. But there's just like one stage and one crowd of people, and you've got two or three minutes and maybe two or three for questions. And it's like, this is my idea. I want to do X, Y and Z. Here's what I think will work, yada yada. Here's what I think my blind spots are. Boom. What do you think? So, like, everyone's just flooded with ideas and feedback and then there's a winner, and the winner, the best idea, maybe first, second, third place gets a share of the pot. Like the prize money, the entry fee. What do we think?

Yeah, that's a vibe. It almost mimics like a hackathon, right? Like they would do those like in college, where it's like, all right, everyone can come for a day and it's like 50 bucks to get in. Everyone. And that's more like. That's like coders, right? Developers are in there, they're all building a V1 of something and then they present them and whoever has the best one or the coolest thing wins. And so I think that part's cool, where it's like, I like the ones that involve a degree of action because everyone can get up there and talk about an idea. That's fine. I've thought about it a lot of, like, can you apply the hackathon methodology or like experience to a non hacking, like SMB blue collar? Yeah. You know, could you do a LSA hackathon where everyone is in there trying to optimize the same marketing component of their home service business and then people can crowdsource the ideas and the strategies and all of that in there. The ideal one is dope. I think it's totally doable. And I think as long as you layer in. What's that thing that they use in classrooms? Dude, it's like everyone logs in on their computer and they can see their stuff on the screen.

Like the Socratic method or like something.

Like you have like an app and you can like, you can answer your questions as the student and like kind of things get put out on the big screen. That's what the dynamic would be, is like, I'm up there talking cool and behind me on the screen is all of the attendees votes, if they like it, if they dislike it, their feedback, like, all of it. I think you'd have to go a little bit longer than three minutes, because three minutes is an elevator pitch you can't get deep enough into. Like, it would be like 3 minutes plus 10 of Q& A.

Or you could go the opposite direction. You could say you have 20 seconds and 10 minutes of hit A. Because if you can't describe it in 20 seconds, then you don't understand your idea very well.

Yeah, right? Yeah, yeah. Like, what do you sell into home? Like, right. We help home services businesses get more leads through ppc.

Yeah.

That was what, eight seconds. Like, right. Get to that granularity.

I like the feedback idea. Like, if people could put questions up and then others could, like, upvote them. Like a Reddit in real time where it's like, all right, he's done. He turns around and he goes to the most upvoted. And that's like what people really want to know.

Yeah, no doubt.

Let me level it up.

Let me level it up.

You just level it up. I'm gonna take him one more. Okay. Maybe it's two days. Maybe it's two. Two parts of one day. Because, I mean, you can't sit for eight hours and listen to ideas. I could.

I mean, yeah, I was like, that sounds like a dream day.

Right? So help me walk through this. So I think, like, the second value prop could be find a co founder, find an investor. Like, not formally, not from the stage, but just in just rowing down. So maybe this is it. The first half of the day, we're just four hours, we're just grinding out ideas. It's dopamine and it's feedback and it's Q and a break for lunch included in the price of the ticket. Second half of the day is just bro down with each other and, you know, everyone has like a name card or whatever, and it's like, oh, you were the guy with the. The plumbing CRM idea, dude, I have that idea. Like, you want to do it together? I could put in 20 grand. You could put. Imagine the connections that could be made, right?

It's almost like you take that, right? And then the back half of the day is like the school science fair where each of the people has a table at the end that everyone can come and sit at. And so, like, that's it. Logistics.

How else are you going to find the guy?

Right? You know what I'm saying? So it's like cool. You pay 500 bucks.

Let's.

For logistics reasons, because neither of us could pull off like a multi day event. Just like we'd get bored by the second day. We'd be like, all right, we're on to the next. Let's say you slot 15 minutes per presentation. So if you have four hours, you're talking about 16 presentations total. Cool. You break for lunch, you bring in some barbecue, you get a little chick fil a. Everyone's happy, chilling, full. And in the back half of it is everyone has a table that presented. So there's 16 tables with all of these founders that are there, that then everyone else can come and have one on one conversations to get even a little deeper if they're more interested in that idea either as a client, an investor, a partner, an employee, like whatever that looks like. And then everyone enjoys a nice meal to end the night. And then it's a one day event, it's done. 20 to 16, 20 ideas got presented, a bunch of connections happen and then we all get to go home and we all think about it again.

I wonder if you could somehow tie the prize money to like them launching the idea, like to hold their feet. Because how many people have ideas, dude.

A delayed prize pool, you don't get it the same weekend. It's who has the most progress after 90 days.

So it doesn't matter how everyone votes. What if someone has an idea and they never do anything and they won the money?

Which is what I did in college. I went in, presented at a startup competition, I won and then never did anything with the idea. I just decided I wanted to participate.

Yeah, yeah, it's interesting.

It's like, yeah, what's the incentive? Is it, are you the best presenter with the most sound idea or are you an executor that actually goes and takes action on it?

Yeah. And I feel like the presenters, like there might even need to be two classes of them. You know, ideas are live in different phases. Right. Some people just have a passive idea and they're like, they really love hearing ideas. And they're like, yeah, while I'm there, I might as well present mine. I've been obsessed with it for a while, but I don't plan on doing anything. And then some people are like, I want to do this. I want to quit my job to do this. I really want valuable feedback. I want a booth. Right. I want some structure around getting feedback on this idea. And other people are just like, maybe my idea is awesome. I just want to present it and see what happens? You know what I'm saying? There might need to be two tiers.

You go two stages, two separate conference rooms. Are you more interested in like early stage ideation or more interested in feedback of existing businesses or ideas? Dude, I think we should call it the idea fair. Like a science fair. It's the idea.

Oh, you know, like that I gotta go to namecheap right now.

I gotta do it. Pick up the domain before you publish this episode.

Absolutely. You know, see, I'm gonna try ideafair.com first.

Dude, imagine there's no way that's available, but no idea fair.

The idea Fair.

Yeah. Do you want to present for five bucks?

They're both taken.

Or do you want to attend for a hundred bucks? And then you just find. All it is really is just finding the venue, I think, like, and catering. Dude, it would be so fun for us to put on an event. It would be like the most bare bones, like only the essentials, like type vibe.

It's like the ADHD slash no attention to detail event.

Yeah. Like, we've got chairs.

We've got chairs.

Yeah. Everyone's got a post it note on their. Check their chest because we don't have name tags.

You know, it's like I paid 500 for a post note.

Name tag, posted note, different colors, obviously. Like, I'm gonna have a green. Post it. You'd have a yellow. You know, sure. Like, I mean, we're organized here. Yeah. Come on.

They're not even post its. They're just the aftermarket kind that aren't very sticky and they're floors just covered with them.

You give everyone three when they walk in, just in case.

This could be a good idea. And you can have a virtual attendee too.

Oh, for sure. A little heysummit.com action. Shout out the boys. There you go.

Those are your boys?

No, I just found them. I just decided now we're boys. And so I'm gonna call them homies.

Okay, cool.

Hey, summit's cool. Virtual events, dude.

Okay. Does it work in tandem with in person? Okay.

Yeah, it's super dope. We're Planning one for Q4.

Okay. Yeah. I like this idea. Especially if, like, you could somehow tie it to the execution of it.

Right. Or you don't have to. That's, I guess, everyone's personal prerogative.

Yeah. Because, like, I'm just wondering how you do. Because it's kind of a chicken and egg. I can't launch it without the money, you know, the money first. Maybe you just do something silly like, with no accountability, no legalities, or it's just like a pinky swear and then you just give them the money. I don't know.

Yeah, you just go, look, dude, there you go. Or you just don't give out any prize money. It's not a Shark Tank situation. It's like you're. What you're. As a presenter, what you're trying to derive out of the situation is, like, feedback and networking and just circulating your idea. And so I'd rather. Yeah, it's like, what are you winning? It's kind of hard to put a quantitative, like, thing to determine, even, like, other than crowdsourcing votes from people on, like, the best idea. But, like, I'd rather use the prize money to, like, give away a new computer to a random attendee. Like.

Yeah, yeah.

I like stuff like that.

Yeah. And I like the idea of the whole culture of the conference being. Share your ideas.

Right.

Like, don't hoard your ideas. Nobody cares, like, you about your idea. Right. I'm just breaking that stigma that it's like the anti.

It's like the anti NDA movement, dude.

Anti.

Yeah, it's like I tweeted the dealer, if. If someone makes me sign an NDA before hearing their idea, I don't want to hear their idea that bad.

Yeah. It's like, yeah, now this guy emailed me and he's like, hey, we have this nice RV park for sale. You might be interested. I'm like, yep, send it to me. I'll look at anything. And he sends me an NDA. And I'm just like, nope. Literally, I just don't want to, like, I don't want to take the time to sign it.

Like, no, it's just like, dude, like, I'm not going to steal your shit, bro.

Yeah. What am I going to do?

I already have my stuff. It's all good. Yeah, yeah. Knock down.

You got any ideas for me? What are you working on?

I was watching this podcast, Levels. IO was on Lex Friedman.

Really?

Yeah, dude.

Really? Levels?

Yeah. Super dope, dude.

I didn't know that.

I know. I was kind of shocked by it. It was a fun watch. It's long. Like three and a half, four hours. I watched a good portion of it yesterday. Peter Levels is up there in terms of, like, from an indie hacker. Like, he's the guy.

Respect.

Yeah. You know what I mean? Like, literally it. And he was having all these conversations just around, like, how he thinks about launching ideas and all of it. And you've know me well enough, like, I think about stuff very similar, put something in the market, generate revenue. If it doesn't work, like move on to the next thing. And the one thing that I was super interested in his take on, cause he runs a lot of stuff in AI is these like very hyper niche AI use cases that like feel like they couldn't really be standalone products. But he has that one that's like interior AI, which is like using AI as an interior designer. And you like put in a photo of your, I mean you just did the whole redo of your like library room, right? And so you'd like put in the image of that before the reno and be like, this is what I'm looking for, yada yada. And he's talking about all of these tools that he uses, Replicate, which like literally allows for you to like just pump data into an API. And I started doing some digging around, dude, and you can connect it to Zapier. Okay, so like the user, what kind of data? Literally anything, images, prompts.

Give me an example.

What color should I paint my car? Right? And so you, you, the user could upload a photo of their exact car and you could prompt in to create seven variations of it of different colors so that they can see this like visual, which like is not a monetizable, not as easily monetizable idea. Right? Like kind of fun little like gimmicky product. I think that there's starting to be use cases there, like micro SaaS, little things. His whole career has been built on that. Right. Nomad list. And you know, all these kind of like micro use cases for super niche markets, but like they pump off 20, 30k a month and you know, I'm gonna assume 75 to 80% margins. Like I don't know what these hosting costs are. I've just been thinking about what are little applications of that AI stuff. Like I have. Dude, okay, so here's one, here's one very specific. You just went on that trip to Greece, like, yep, what a couple months ago. And I'm planning a trip to New York City and Boston for the fall. And so you know me, I was like, I don't really want to plan this whole thing. I pop on, chat GPT and I say, hey, I'm doing a trip for two in October in Boston for four days and New York City for four days. Here's my budget, here's the stuff that I like to do. Can you hit me with an itinerary? Like, I want to stay at hotels. Like what hotels should I stay at what restaurants? And this thing pumps out a full vacation plan, like day by day, breakdown of where you're eating for breakfast, lunch and dinner, what your afternoon activity is, where you should get a drink that night. And all just through like the very classic ChatGPT, like 4O, whatever. And I was like, yo, like there's how big is the travel? You and I talked about it with the cruise lines. Like they're massive, right? And all they're doing is just being the conduit between a traveler and the travel provider.

They're doing boomer stuff.

Yeah. You know what I mean? And I was like, okay, like what's that version? You pop in, you pay me $19 to plan your family vacation to Greece and then you have the AI take all the variables that you submit on a type form. How many people, what do they like, are there allergies? Like whatever, you know, pump it into the AI, pump all of that through ChatGPT, into a Google Doc or into Google Slides template with affiliate codes for all of the hotels, all of the like, oh, you know what I'm saying?

I mean you could make this free.

You could make it free. And then you take all of the content that you're getting paid to make and you pump it out as programmatic SEO. Like best family of four itinerary, Greece. Where should my. Okay, you know what I'm saying?

You repurpose the content that you're spitting.

Out to the customer as an article for SEO. People search best hotels for families in Greece, which like we just did one, right? And it just creates a never ending loop of content.

Instead of a viral loop, it's an infinite content loop.

An infinite content loop. And I think you could run it.

Oh my goodness.

People on IG that are like independents, right? Like I like to travel. I shoot a bunch of video content around traveling and they all dude the number of these like travel influencers that have a 299, I'll plan your vacation for you offer in their link tree. It's absurd. You know what I'm saying? And so I'm like, okay, can you leverage AI to do that at scale for you know, 0, 0. Basically it costs $0.05 per output for us. Like, and then they can ask for like revisions that gets pumped back into the AI. Actually we are going to spend three days in, you know, it's like an AI travel agent.

Yeah. So you go to these guys selling $300 travel packages and you say, hey, good news, I want you to keep doing that. Except you don't have to do any work anymore.

Any of it?

None.

Yeah, we'll just do it.

All I want is 50 bucks. Right. Plus your. The affiliate codes that you're linking. Right, Right. And also, you don't have to do anything. You don't have to do any interaction. You just keep linking it. We're just going to have a different link in your link tree.

Yeah.

They're going to click through, they're going to pay and they're going to go to a type form, they're going to fill it out and immediately. Well, you got to put a delay on it so they think it's personalized. Right. And you could even work into the LLM, the personality of the influencer. Yeah. Like you could take transcripts of all their reels and say, all right, make a Persona out of this. Susan, age 36 in Manhattan. All right, we know who she has. Got it. We know how she talks, yada, yada yada. And then combine that with maybe they have catchphrases or something.

Right.

Or like since you know, I love my lattes, I want you to go to this place. Like, it could be so personalized. And they don't do anything.

Literally none.

You just work through them. Or you don't have to only work through them. That's just one distribution channel. You just, you sell it. Facebook ads, Google Ads, Programmatic, whatever you want.

Yeah. And let all of the recycled plans just start ranking on SEO.

It's just in your terms and conditions. It's like, by the way, I get to keep these as well. Right. We're not going to have any identifying information. Yeah.

You know what I mean? It's like. No, this is what it is. A trip for a family of five that loves fitness.

Cool. If you do work in the personality of the influencer, that means that all of your content is going to be dynamic and it won't sound like AI regurgitated nonsense. It's going to sound like some 36 year old in Manhattan actually wrote these things. And she's not going to care that it's listed online. No.

Oh, literally zero care. Then we just whitelist their account to run the ads. Get your Perfect vacation for 29.99 shipping handling not included.

You go, you find their most viral reels from years ago, months ago, days ago, and you just boost some ad spend behind it. Post it to their story with a link to your website. 300 bucks a pop.

I'm with you.

You could charge a hundred bucks or fifty bucks to them, plus all the affiliate revenue. Plus the content you get from it.

And that's the big piece of it is like the cogs are zero. So it's like in the comp, your competition on that is either you're doing it yourself, right? Which most of those people is their option. They're not going to go spend $3,000 for the travel agency, they'll set that up. Or they're going to the travel agency and it's like, where's. You know me with my core belief on product is like, where is like the middle ground between that too expensive offer and the do it yourself option? And like how close can we get to do it yourself pricing, leveraging it, that's unlimited content. Like, yeah, it's done for you, but really close to that do it yourself pricing model. I think it's the same with this. Like, yeah, you're not going to have to go pay 499 bucks to your influencer at 299 to get a custom travel plan. We'll get you one that's 80% as good as for $30, dude.

And I know the influence, they're going to be like, yeah, but what if it doesn't sound like me? What if it sounds like AI? No problem. Every time you get a sale and they submit the type form, you're going to get an email with a link. You click on the link, you're going to see what you're telling them. You make whatever edits you want, you click submit and only once you approve it and click submit will it go to your customer.

I don't think anyone's even going to care. Like I don't even think they're going to do that. I think it's just like send it. And again, it's not like a $5,000 thing. It's like if someone's actually unhappy with their $30 travel plan, then you refund the $30. That's our customer service policy. We'll just give them a refund. Like it's cool.

Yeah.

Then you get into the next piece which is creating an AI chatbot off of their personality that can ask questions to. Because you train the LLM. There's so much in that. I think the core like macro of it is like, I think there's industries like that or offers like that that AI has not been applied to. That going back to what we talked about in the last podcast, do I think that's like a billion dollar startup idea? No. But do I think that someone that just puts 10 hours a day in for six months could, like, get that to being 30, 40, $50,000 a month on, like, at least.

Yeah.

Solid margin. I think someone could go make half a million dollars a year with AI Travel guides. I think it's sitting there.

Oh, my gosh. You just gave me another idea, but I don't want to bring it up yet because I'm still excited about this. Let me write it on so I don't forget. Oh, my mind is, like, buzzing. I love that idea. And I think there's, like, we're talking about travel. Like, copy paste that idea with any number of things, planning, you know, let's say you want to move. Tell me where to move. Right. Tell me what type of house to buy.

Yep.

Tell me how much square footage I need for this family and our preferences. Tell me what grocery store to shop at based on our preferences.

Dude, that would be a fun one. Put in a link to a Zillow house and AI will tell you what it'll be like to live there.

Well, the school district sucks. And you said you had four kids, right? It's like, oh, okay.

Yeah. You know what I'm saying? You just pop in the Zillow link. You're like, well, this one's a little bit smaller than the other one that you have that's getting into kind of AI real estate agents, which is, like, also interesting. There's just a bunch of stuff like that. They feel like small ideas, but, like, again, you go look at Levels, Peter Level's bio on Twitter, and, dude, he doesn't have any singular thing. I mean, maybe now, after the publicity of the podcast, I don't think I saw a singular thing that was doing more than half a million dollars a year. Like, he just has seven of them.

Yeah.

You know what I mean? And it's like. Yeah, you know what I'm saying? Where it's like. Which is a sick. No one's mad at that. It's not. You don't have to go chase. Which is his whole philosophy, similar to mine. Like, I'm not out here chasing a billion dollar exit. Like, I'm okay. I want high margin cash flow on an asset that's like, semi. Like, obviously not as liquid as real estate or cash or investments, but, like, reasonably liquid, given people's interest in buying micro SaaS. Like, I like that model.

It's funny that Peter Levels was just on Lex Friedman because, like, literally an hour ago, someone tagged me in a tweet. There's this new AI, not AI, but this new tool that basically ranks everyone on Twitter Based on how they're growing at any given time. And so it's like from one to ten thousand followers. Ten to a hundred. A hundred to a million. Million to 10 million. This little tool, which is super cool, will show you the top 10 people growing followers in that range. And I got tagged because I was number 10 this week. From a hundred to a million. Right. And number one in that same range was Peter Levels.

Yeah.

And it's probably because of that dang podcast. I mean, he's always growing fast, but especially now.

Dude. He put a screenshot up of his last, or maybe it was all time impressions on Twitter. He just posted 300 million or something like that. I was like, gosh dang, dude. He knows how to get attention.

I don't know what's up with the Twitter algorithm right now, but it is firing on all cylinders, and I'm loving it. I tweeted.

Oh, I got it wrong, dude. 807 million impressions in the last 12 months.

Holy cow.

30 million impressions just because of the podcast.

Yeah. I tweeted about this Reddit post. I literally just took screenshots from Reddit.

Yeah, yeah, yeah, that's it.

10 million views.

Dang, dude, it was so good.

It was my best day ever. I got 17 million impressions in one day, and that's usually what I get every month.

How much do you charge for ghostwriting? You want to take over mine?

Dude, I don't know if I could ever do that. No, I feel like, hire a ghostwriter.

I tried.

Yeah. You're not doing that anymore.

No, it was fine.

Okay.

I had a good experience. It was cool. I missed creating it myself more than anything because, like, I. People hire ghostwriters for one of two reasons, really. One is, like, they aren't good at creating Twitter content, and you need somebody that's just actually better at you than at writing. The other, which is a category I was in, was like, I didn't have the time to dedicate to it. I got to stop being soft about this and just make the time to do it.

I just don't know how I can ever outsource any of my content.

It's hard.

Like.

Yeah.

It's just the one thing that I just don't want to, and I don't think I ever should because it's so scalable.

Yeah. It's literally you.

Yeah, dude. All right. I love that idea. That was good. I feel like we could talk about that for an hour. Here's an idea for you. I just had this. Okay. I haven't even gotten to my notes yet. So I've been posting to Instagram, and Instagram, obviously owned by Meta, Instagram, Facebook, same company. There's a setting in Instagram where you can connect to your Facebook page or Facebook profile and you can just toggle the switch and say, hey, cross post everything to Facebook.

Yeah, yeah, yeah, I've seen it.

Okay, great. Why wouldn't I? Okay, no one's on Facebook. I mean, billions are on Facebook, but people like us are on Facebook. I don't ever log in. I have a Facebook page. And it's just like, why not? And so I've been cross posting everything, and some of these videos just take off on Facebook. Like they might not on Instagram and they do on Facebook. Usually they both do at the same time. But here's. Here's what I just unlocked three hours ago. And this could apply to anyone listening, because every time I talk about creating content, people kind of tune out. And it makes sense because most people are consumers. Yeah, yeah, that's fine. But what's key about this is on Facebook, if you comment on your own stuff, you can link stuff and it will. It's automatically pinned. Okay. Whereas on Instagram, if you link something in the comments, it's not a link. It's not blue.

Right?

And so I had this reel going viral about the shelf, dude. And it's gotten like 400,000 on Instagram and 1, 2 million on Facebook. And I went in the comments and I was like, hey, here's a link to the whole video. Here's a link to my newsletter, here's a link to my podcast. And they were all tiny URLs, so I could track the clicks. And within seconds, like, I refreshed tiny URL and I had over a hundred clicks in like the first 45 seconds. I'm like, what? What? Like. And so, okay, cool, cool, okay, cool story. But like, how many creators on Instagram are not thinking about Facebook at all? Like, me? Not at all. Right? And so you can swoop in there, let's say you. You've got a great business creative OS that's a plug. It's an awesome business. You grow a lot on Instagram.

Yep.

Like, you could go to all the E Comm, the gurus, drop shipping guys, anyone, and say, hey, you're posting videos. I noticed. And you could get something to scrape this, right? Just a Google sheet of like, checkbox, is it? Are they cross posting to Facebook or not? You could get something to face, you know, to scrape all that third party tool. You're like, you're not even cross posting to Facebook, but you have a Facebook or maybe they don't. I want you to cross post and I will pay you to just post. Pin my links in all your comments. What are you going to lose?

Nothing.

And it's an affiliate link too, so you're going to make money from it.

I'm texting Cody right now, dude.

Isn't that a good idea?

You know what I'm saying? It's like, yeah, it's super interesting. It's super interesting.

Anyone selling anything in the world? Forget social media, Anyone. Let's say you're selling lawn chairs, like, from a physical retail store. Like, you could benefit from this. Let's say you're selling software, say, selling services. You're a dentist. Like, it doesn't matter. You could find someone local to your area.

It's very similar to running up a meme page or a theme page, right? And then just like, okay, I'm gonna own this asset so that we can do it. It's like, yo, we'll manage cross posting everything for you as long as we can be the first comment. I'm not mad at that at all. You specifically. With everything that we've ever talked about. Like, I don't even have Facebook on my phone. You know what I mean? It's just not even a thing in my life, but you make me want to. With Facebook groups and Marketplace and like all of that. I'm like, dude, what am I missing right here?

Like, dude, there's like 3 billion daily active users.

That's crazy to say that Facebook might be the most slept on marketing channel right now.

I know, right?

Which sounds absurd. Like, I get it. It's like, but it's like we just went.

We moved past it and Facebook's like, bro, like, I'm. Yeah, I'm doing great. I'm doing just fine.

We're totally fine over here.

Come on.

Yeah, even like you say Facebook ads, like, in my circles at least. And like most people are talking about Instagram ads. Like, when they refer to Facebook ads, it's talking about Instagram, not Facebook. Yeah, it's super interesting. I think Facebook is. Yeah, it's cool now. And seeing you with the Facebook groups and stuff, I'm like, what are we? Like, they exist, bro. Like, it's there.

I. Connor, gross. He's like, dude, I started this off market self storage group. I'm like, can I copy you?

Right? We talked about this, please.

And I just opened it and Facebook's like, Here you go. Free users. It's like a platform for asymmetric bets, right? Groups, marketplace pages.

Right. You just go do it. Slept on. Slept on.

Okay. What you think? Did I overhype it? I do that sometimes, but I don't.

Think I did it today.

So come back next week for the second half of this episode with Sam, and you're gonna love that even more.