Chris Koerner critiques a claimed "passive income" opportunity involving advertising "cans" placed in shopping malls. He argues passive income is a myth, outlines the active work required (negotiation, customs/imports, sales to advertisers and malls), and frames the opportunity as a normal, potentially viable but not passive, advertising business (similar to owning billboards).
Look at this freaking thing right here. So I saw this video going on behind me, and the guy advertising these advertising cans was saying that these are a great way to make passive income, place them in a shopping mall profit. First of all, if anyone promises you passive income, they're lying to you. It doesn't exist. Second of all, nothing seems passive about this business. You got to negotiate to buy these cans. You got to wrangle customs to get them imported, and then you got to be a full time salesman to sell ads on them. And then you also got to sell the shopping malls that may or may not want to host them. That's a very active business. Now, could this work? Absolutely. Any business could work. This is just an average advertising business, like owning billboards. No beef with that. But don't call it passive income.
