Chris Koerner presents a business opportunity targeting US print shops that have outdated websites lacking interactive quoting widgets. He claims there are over 44,000 print shops and describes advising an owner who spends about four hours per day manually quoting jobs; Koerner outlines a low-cost approach to build or outsource a reusable WordPress widget (~$200–$500 or about $8–$12/hr labor) and scale sales by installing it across many sites, contrasting that with a $30,000 quote one owner received.
Chapters
There's a boring, ugly industry here in the US that is sitting on a gold mine of an opportunity that no one's thinking of. There are over 44,000 print shops in the US and almost all of them have an outdated website that don't have an interactive quote feature. Look at this website behind me. All of them look like this. If you want to quote for some business cards, banners, flyers, you've got to fill out a form and talk to someone on the phone. But the more sophisticated companies like vistaprint allow you to do all that online. The widget that enables this is not that complicated nor expensive to build. And you don't have to build it. I'm advising a business owner right now that owns a print shop that wants a widget like this on his website because he spends four hours a day quoting jobs manually. So I said, no problem, I'll do it. I went and posted a simple job looking for a virtual assistant to build this widget for 2 to $400. He was quoted $30,000 for the same widget. I found dozens of people to do this job, as you can see behind me, quoting 8 to $12 an hour, or 2 to $500 for the whole project. His site's built on WordPress. You can scrape every single WordPress site right here and cold email all of them. And you copy and paste the same widget on all of the WordPress sites owned by printing businesses. Pay $300 once for the widget and install it hundreds of times for 1, 2, 3, 4, $5,000. You will save the business owner thousands of dollars a year. Build once, sell a thousand times, and follow me for more.
