Chris KoernerSerial Entrepreneur and Content Creator

GENiUS IDEA

20 Dec 2024 · 1 min

Watch on YouTube

0:58

Chris Koerner (YouTube) pitches a business idea: copy niche, high-priced fandom-themed furniture (example: Harry Potter–style dressers with embedded sensors) sold to wealthy fans. He gives informal market-size and income estimates (53% of Americans as HP fans; >1 billion global fans including LOTR; top-1% income ~ $820,000 in the U.S., adjusted to $400,000 for a worldwide estimate) and uses those to argue there are roughly 10 million potential customers; cites an example dresser priced at $20,000 and often sold out. The video encourages finding niche "nerdy" products and building businesses around them.

Questions this video answers

53%

Over 1 billion people

$820,000 per year

$400,000 per year (assumed)

About 10 million

Chapters

Look at this friggin thing right here. This guy made crazy funky Harry Potter like dressers and furniture that seem magical with embedded sensors. And you won't believe how much he sells them for. But before I give you the answer, here's how and why you should copy businesses like this. Did you know that 53% of Americans identify as Harry Potter fans? And a similar amount identifies as Lord of the Rings fan. If you take that number worldwide There are over 1 billion with a B Harry Potter or Lord of the Rings nerds. I mean fans. Now how much does someone in the 1% income bracket make in America? On average, they make $820,000 per year. Okay, so how do you profit? Let's take a billion people and take the top 1% of them. But we'll drop the number because if worldwide it's not going to be 820 grand, let's say it's 400 grand, that's 10 million Harry Potter nerds that can afford to buy outrageous things like this that Disney or J.K. rowling or whoever owns those rights would never think of selling because it's too niche. But there are riches in the niches, my friend. Or riches in the niches, as the French might say. So this dresser here is $20,000 and they are sold out all the time. So go find your nerdy things and profit full business plan here.