Chris KoernerSerial Entrepreneur and Content Creator

How Isaac French Built A $7m Luxury AirBnb Business

16 Aug 2024 · 1 min

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Narrated by Chris Koerner, the video tells the chronological story of Isaac French building a luxury short-term-rental business: starting with only $20,000, acquiring land outside Waco, Texas, developing seven Scandinavian-style cabins, overcoming setbacks (including a broken pelvis and an Airbnb delisting), shifting to direct bookings, and ultimately selling the business to private equity for $7 million and realizing $4.7 million net profit.

Questions this video answers

$20,000

Seven Scandinavian cabins

On land outside of Waco, Texas

$7 million to private equity

$4.7 million

Chapters

Picture this in your mind's eye for a moment. All you own is $20,000 to your name and a dream. Your dream is to build seven Scandinavian cabins on a beautiful piece of land outside of Waco, Texas. You don't have any money. You don't have a plan. You haven't done any market research until one day that land hits the market. You go look at it the day it's listed, you fall in love with it. It has huge live oak trees. You still don't have any money. You get under contract not knowing what you're going to do. A year later. You built all seven cabins. You broke your pelvis. You built a spec home to raise money for it. You're open, you're crushing it. Everything's going great. And then Airbnb cancels you. But then you find direct bookings through your own website. But then two years after that, you sell this business for $7 million to private equity. You put 4.7 million of dollars in your pocket of net profit.