How to find free customers #entrepreneurship
Chris Koerner outlines a simple user-acquisition strategy: partner with larger platforms or sites that already have buyers and "borrow" their users to sell goods or start a business. He gives an anecdote: listing an RV on Facebook Marketplace led to a third-party RV site offering to list it for free and take a cut of any sale above the asking price — they handled buyer sourcing and paperwork, and both parties profited. Koerner recommends replicating this model across categories (golf carts, trailers, ATVs, heavy equipment) by auto-messaging sellers on Facebook Marketplace, offering to list items on partner sites for no upfront fee, and outsourcing tasks like professional photos (e.g., via Thumbtack for ~$100) to create a low-effort business.
