How to tell the fake business gurus from the real ones.
23 Mar 2024 · 1 min

0:53
Chris Koerner (speaker) advises viewers how to distinguish fake business ‘gurus’ from real ones on social media: fake gurus speak in vague generalities and advise hypotheticals, while real gurus describe concrete things they have done (building businesses with revenue, hiring/firing, being wealthy). The clip emphasizes judging creators by whether they report firsthand business activity versus secondhand or generic advice.










