https://www.listennotes.com/e/c88faea5b8b4436da7904666544cf020

You're telling me this website has a.

Million orders, a million orders in under seven years.

If you spend $100 to acquire a customer, you're probably going to keep them for a decade.

New York Times article, Do I need to worry about microplastics in tea bags? Well, I'm using AI for like 30% of my workload.

I don't even talk about Google anymore. I don't know how people sleep with how many cool things are happening right now.

It's going to be a different world.

All right, I had a quick chat with my friend Connor today. We discussed ideas like gifting businesses, AI wrappers, AI voice agent, micro plastic alternatives, and kids products. We're all over the map today. You're going to love it.

So share with a friend and enjoy. The first idea that I want to talk about is you sell on Shopify. You're a fellow Shopify owner or e-commerce store owner. Whenever I see the Shopify plaque squad, do you have one of those? Like one of the little like you sold 10,000, 100,000, a million orders? You all had you. Nice. Yeah, flexing on the camera.

Yep.

Okay, so you got the $100,000 order plaque. Whenever I see one of those go up on social, I instantly think to myself, what is the derivative of this idea that should be launched or done? I just saw one on Twitter for one with a million orders and it's Send a Friend. Have you heard of Send a Friend? Have you ever seen this business at all?

I don't think I have, but I can just tell I'm gonna love it.

Send a friend.co. It's the simplest business ever. So it's got to either between, if I had imagined, it's probably got like a 45 to $55 AOV and it's stuffed animals in a box with custom greeting cards and you can send them to friends, family, whatever. This is crazy to me because I wanted to start a business just like this, basically during COVID When the world was shut down and I was like, ah, people want to probably like send each other like little gifts or fun things during this time of the year when everything shut down and each one like be friendly with someone. Such a good giftable product that I would imagine probably is not even that seasonal. And so I'd love to riff a little bit on like, what are alternatives to this exact style business of a gifting 30 to $50 price point, right? Like, you hear of edible arrangements all the time. You think of like, you know, flora stuff, now it's stuffed animals. What are other things that kind of fall into this category?

What about gifting plants to people?

Yep.

Like plants are a lot more shippable than people might think. Oh geez, what could be the angle there? I mean, it could be the same thing. You send it with a gift card and it's just a plant.

The other one too is like, on this occasion based stuff. So the plant to me is awesome because that's a great housewarming gift. You get a new home, you move into an apartment, whatever. All right, let me send you a plant. Let me send you a candle. Let me send you a new front doormat or whatever like that. And how many people move into a new home each year, which creates a marketable moment for the send a blank. In this case, it's send a friend, somebody gets sick, you send it. I'm on their collections page right now. And if you scroll down, it's self-care bundles, dog bundles. I think even having a send a treat would be cool. Whether it's people, kids who are in college who miss their family dog and want to send a treat and a new chew toy to their animal or your family friend just got a new dog and you're like, ah, you're probably going to need a new leash. Let me send something to make it a special moment. Occasion-based marketing like that. I feel like could go really far.

Occasion based marketing. Did you just make that up?

I did.

I bet it's not, I bet it's a better term for it.

No, that sounds very smart. You're telling me this website has a million orders?

A million orders in under seven years.

Oh my gosh.

Yeah.

Holy crap. And it's all, it's all Facebook ads.

I mean, it's 100% Facebook ads. But the thing I'll call out on this is that it's a million orders, I think, my research, I think they did 7 million last year. So just to do the napkin math live here, 7 million with a $50 AOV is 140,000 orders. So I think they probably actually did more than that or their AOV is lower.

How do you make money at that? I mean, a 50 AOV with something like this, with what are the cogs on this? 10 bucks and then you got shipping.

Yeah, if I had to guess, maybe there's higher amounts. Like I'm looking even through here now there are $88 bundles, you know, $82 bundles over here with like a hat and stickers. Like it's all pretty lightweight.

I wonder what the repeat purchase rate is.

I think it's probably gonna be a high repeat purchase. I also think there's probably a huge referral program in place. And honestly, like, I know there's another company, Bump Boxes, which does like maternity based stuff. I think actually we were, you and I were in saying like, Mastermind is thing with them back at that club LTV thing a while ago. He was in it and they have a huge funnel from pregnancy subscription boxes all the way to I'm pretty sure selling insurance on the back end. So I don't know if there's like a full playbook here that other people could follow as well, but yeah. All right.

Well, that is it's all it's all.

Time driven 100% that send a friend.

Just so Clavio flows Yep, exactly.

That is Send a Friend's first segment here. What do you want to riff into next?

Okay, so I just can't get ChatGPT rappers out of my head. I just feel like there's a lot of value for ChatGPT rappers. And I just saw this startup out of Silicon Valley that just raised 50 million and it's just an agent. It's like a sales agent that goes out and finds leads for you, but it's a rapper. Like rappers are raising eight figures. There's a lot of value in rapper. And so I'm going to think super base level, the most obvious dumb, like seemingly dumb on the surface idea ever. And it's simply an iPhone app that is a ChatGPT wrapper that's just a personal life assistant. And what's the unique value proposition? It has really big font, really big text, and you're pushing ads at anyone over 55 years old. And these are people that don't know ChatGPT. Like it's just easy for them to read. It's just a wrapper. And in maybe five bucks a month, 60 bucks a year, something like that. What do we think?

I love it. So I was sitting next to a, I was sitting next to an 83 year old woman on the plane back to New York. And she mentioned to me that she pays for Apple Care, which I'm pretty sure is, I forget what it is. There's some service I think Apple offers. that will allow you to speak with a genius remotely, this is how it works. And then she'll go to like monthly trainings on how to use her device better. And I was like, first of all, you're awesome. And second of all, like she would be a perfect demographic for this, where every time that you have a problem or a question, rather than having to call up your son or go to the Apple Genius appointment, you can immediately get answers. I think my question would be, you've used the operator stuff way more than I have. Can they touch the actual screen of your device? Will they be able to say, Hey, how do I open up and post a photo on Instagram? And will it walk you through it, or does it give you prompt instructions?

No, it's not there yet. And that's not even, I'm literally just talking about ChatGPT. It's just a chat bot. For old people that has really big font, easy to read, that people that don't know about ChatGPT or maybe they do and they want something a little more user friendly. It's just, it's all based on the theory that interfaces win, right? If everything's a wrapper, then interface loyalty is a thing. If someone, if you spend $100 to acquire a customer, you're probably going to keep them for a decade because they're loyal to your interface.

Explain this to me because I think I saw a tweet and I didn't get to read enough about it, but you've been deep down these rabbit holes for the last couple of weeks here. And the tweet said, with the rise of deep sea, everyone's realizing that rappers were actually the only valuable thing this entire time. And that, like, you know, the platform itself doesn't matter. Did you see the one that wrote that? Okay, so I don't. What does that mean? Like, to, like, dumb terms.

I didn't understand that. So it's like the knock on rappers is that they're commoditized. There's nothing. unique or special about them. But what we're learning is the commodity is the model. It's the open AIs, it's the deep seek. They're becoming a dime a dozen. Just because of this new technology, everyone's learning how to create their own LLMs faster, better, and more efficiently than ever. And so the value is in the marketing and the interface and the community, like a community driven product and the loyalty. And just the habits, like first principles, like I am like Sam Thompson, you know Sam, he's building a rapper that's just like an AI chef assistant. And it's just ChatGPT, right? It's not even trained on a model, but his thesis is like, you know, we're moving away from the mom blogs where you have to swipe through all these ads and preamble, and it's just gonna be a chat bot that helps you cook your stir fry better. And once someone becomes accustomed to using that, they'll use it forever, even though ChatGPT does the same thing.

So I think that I love that. And I think that also from a distribution standpoint, that probably will be what wins. I think selling personally, I think selling technology to old people sounds hard. So I'm curious what that would look like. But I do think selling it to young people would work. And I'm thinking, From the standpoint of I had a conversation with a family friend the other night and she was a teacher and I was like, people do homework anymore? Do people need to do homework anymore? Like you have kids in school, are they doing homework at this point? How does that work?

Yeah, they just do homework on paper.

But do they need to do the homework at this point? If it's ChatGPT existing, should you be giving kids iPads with a ChatGPT wrapper? that is a homework tutor versus ChatGPT. That way they can't just take a photo and solve it, but instead if they try to take a photo, they say, we're not going to give you.

The answer, but let's talk through how to work this. That's a good question. I don't know. I know there are tools that like can detect if something was written with ChatGPT. But if a kid is sitting in.

Class and he has to take an.

Essay and he can't use his phone, ChatGPTs have no help. If it's homework, then he can use it, but like my oldest is 14, and he's the only one of my kids that has a phone. And so it's not really relevant to me yet. But what is interesting is my oldest does not use Google ever. And will he ever? Does he have a need to?

He uses because he's everything. Yeah, I would too.

Yeah.

Yeah, I would too.

Like, I don't really use Google that much anymore unless I'm looking for something local. So why would my son? Because I don't even talk about Google anymore, you know? It's going to be a different world.

All right, let's, I want another AI wrapper for this episode, but let's wrap that one up. I like the idea, I'm starting to get more nervous about every business that I could possibly run currently and thinking of how should I be using AI into everything. So I like that and I want to keep on riffing on more of those too.

Of all people, nervousness should be the opposite of what you feel right now. You're all poised to capitalize and monetize all of this six ways past Sunday, regardless of what businesses you have today, right?

Yeah.

No, no, that's fair. I think the difference between you and I that I need to work on the mindset a little bit more is I think that you are more willing to look at your companies as like sand castles in the sand of like, I build it up and I have fun and I'm willing, you know, if the tide rushes in, I'm going to build another sand castle. And in me, I'm trying to like build a sand castle and then like dig the moat in front of it so that way the tide doesn't hit it. and then like build up another little wall in front of it.

And that is good.

Yeah, you should be doing both, I think are good. I think, you know, it's a question as to whether or not it works in the long term, but I'm also getting more and more indoctrinated into your side where I'm less tied to the things that I do that bring me money and more about seeking opportunity, which I think you've kind of always been about.

Well, and one thing interesting that I've just kind of realized is my content, and like my audience is the first moat I've ever really had a desire to build.

Right?

Like I want to do with my content and my brand and my audience what Mark Zuckerberg has done with Facebook and what I've never done with a business. And that's just like all in only this. There will always be tangential things that break off of this, but this is the thing I'm going to obsess over, analyze, look at metrics and like do until the day I die like he is with Facebook. My Content is the first thing I've ever really felt strongly about doing that with.

Yeah.

You're going Mr. Beast for business content.

Yeah.

I love that. I have a headline that I can guarantee is a $20 million e-commerce business by next year if somebody's listening to this and executes in real time. You ready for it?

Yep.

New York Times article, Do I need to worry about microplastics in tea bags? so I'll save you the article. Yes. And I know that there are so many alternative ways to steep tea. That being said, for everyone who's currently using tea bags and worried about health and thinking about that type of stuff, you want an alternative. And that alternative to me can be any form of material. that is not going to put plastic into hot water and then straight into the bloodstream. And the reason that I've been so gung-ho and just dive into this microplastic stuff over the last, honestly, month now, it's probably the hottest, like what you are for ChatGPT wrappers right now is currently the rabbit holes that I've been going down on microplastics. I think a lot of the reason is because of seeing the case study that is native deodorant. and seeing that they sold a $100 million deodorant business solely from the one insight that people do not want aluminum in their deodorant. And so I think finding a product that is highly consumable, whether that is in peril, whether that is in, you know, even like there's a plastic lining on soda cans that nobody knows about or talks about tea bags, like finding the microplastic alternative version of that, and delivering a product there, I think can be a eight figure, if not nine figure opportunity. What do you think?

Oh, dude, I just got a very specific idea as you read that headline. Okay, you ready?

Yeah.

Yep.

So I used to have an e-commerce fulfillment business. We had a customer for a hot minute by the name of the Iron Fish. Okay, this is the most random thing you'll ever, this is like, this has like short YouTube short written all over it. They literally sell an iron fish in like a box.

And I'm looking at this photo.

It's specifically for Indian cooking. It can be used for anything, but for whatever reason, like we wanna have more iron in our meals, right? Iron is good for your body. And so you cook a curry.

That's crazy.

You freaking throw a metal fish in the curry and get more iron out of your food. Who would ever think to like purposely put something inedible in your food while you cook it?

That is so good.

You said the tea bag comment, and I thought, someone needs to make a reusable tea bag made out of metal. And then I thought, why not iron? We need more iron in our diet. You could reuse it like a mesh, like a chain mail where you put tea inside of it and you let it steep.

So, you know, I don't know if you do your tea or your coffee guy. I know that you have your, your.

Energy drink tea sometimes, but I'm an energy drink guy.

'Cause they have like little metal pincher things that you can grab tea leaves with, but they're probably some cheap aluminum. I think to your point, a really high-end version of that, which is more iron, no messy cleanup. You figure out that piece 'cause that's probably the most annoying part with it. If I had to guess, that's really cool. Is there another version of this that's not just iron?

I don't know, but that could be a thing. Aluminum dish. Just rub that thing all over your armpits.

Wait, what is this? All right, iron fish alternative. No, this is like the thing. That's pretty crazy. Cause I'm even thinking, you know, can you find a way to cook with other, I'm thinking like a bath bomb of vitamins and you put it into like a, I don't know if it's crock pot or I don't know if it's like a stir fry thing. And then it'll slowly, it's flavorless. It doesn't taste like anything, but all of a sudden you're getting vitamin A, B, C, D, you know, all the way through Z. in your diet on a daily basis. That could be interesting too.

A functional bath bomb.

A functional bath bomb.

That'd be a good domain name to own.

Don't buy it. What's your latest domain name that you just bought? Didn't you buy something recently?

Yeah, I bought nevercallagain.com that's an idea we could talk about.

Nevercallagain.com is that the chat GPT rapper that you're gonna be? Rolling out.

That is an AI voice wrapper where, you know, I'll use a niche use case, but it could be as broad as you want. I'm engaged to be married or I'm a wedding planner. I need to call a bunch of caterers. I need to call a bunch of venues to get the best quote. More venues I call, the better quote I can get. I click a button, I'll never call again. Five minutes later, I have an email with quotes from hundreds of venues five minutes later because it's concurrently calling hundreds of venues in your area and it's saying, Hey, I'm an AI voice agent calling on behalf of Mallory. She's getting married on May 11th. She wants to have a meet and two sides. She's going to have 50 people there. If you have any questions, let me know. I'll relay everything back to her. And so it's like you get ahead of it saying, I'm AI. So there's no awkward because there is going to be an awkward pause. And then like it's so much better than Mallory calling because a, she doesn't have to be it knows so much more than her about what a wedding should cost. They can negotiate for her. And so take that idea and insert it consumer B2B doesn't matter. Everyone hates calling. So never call again.

Okay. So I, I would say the V2 of this that you could probably even make more money because I love it. And eventually What's going to be the weird world that we're going to live in is when this idea is your AI calling another person's AI.

We're like a year away from that. Like it's not going to be that crazy.

That's crazy. Well, I think the V2 of that, that I think can make a lot of money, is that specifically for cost savings. So, I mean, it was kind of in the message that you just said there of calling around different wedding venues. to try to find different prices and whatever. Two examples that come up to mind for me. I'm currently trying to close on a real estate deal in New York right now. Something happened to the property and I need to renegotiate terms a little bit. I asked Claude, here's what happened. How can I handle it and what can I use to negotiate? And Claude gave me a very good idea that I was not already thinking of as far as like, here was the lever that I could pull that delays closing, saves me money, and make sure that I don't end up getting screwed in this deal. I think either a large transactional like negotiation bot of, you know, it's a plug in on a call while you're on the call with a person, someone says this and, you know, maybe like a meter goes left to the right of we think they're bluffing a little bit. The leverage is more on your side. Here's how you can respond or don't respond and just wait here for the next 10 seconds, like a live coaching one. I think it'd be really interesting. Or the alternative is, is it bill.com or what is the company that is basically an outsourced procurement department for your business? You know what I'm talking about?

Yeah, I do, but I don't remember which one.

It's some website where you can go onto it and upload all of the vendors and how much you're paying and whatever. And what I've quickly realized is I've gotten screwed by so many vendors because I signed the first contract that they sent over thinking that that is the end all be all. But you can go on there and upload all of your information. And if you could have ChatGPT go through and Melissa or John or whatever alias they want to put together is starts calling out to all of these individuals and companies are sending emails and being the internal procurement department. The reason that Walmart beats down on all the vendors that they work with, a, because they're Walmart and they have pricing power and distribution power, whatever, but they also have a thousand person procurement team. whose only job it is to save the company money and get the best deal possible. Now you can have that same thing for your small business.

Dude, it is so funny you bring this up. I literally, I had a 37 minute call last night with one of the founders of, and I had not talked to him in a while. And the basis of that call was like, how can we save money on procurement? And I was just having this conversation two hours ago how there are so many ways they could use AI. They have thousands of vendors and SKUs.

So yes, that needs to be something that you're probably going to cry about, but also to show you the other half of the world. I will not mention any names, but somebody in my life works at a legal firm. and I won't mention where, and they are sitting down with their IT department yesterday. And one of the senior attorneys, there was some small incident where one of the attorneys used AI entirely, didn't proof check it, AI made a mistake, they sent it out, they got in trouble with the client, supposedly like a very, very big no-no. One of these senior attorneys, this 80 year old guy who runs the firm basically goes, Well, we should probably just ban AI from ever being able to be accessed on all of our computers.

Okay.

And the person that told me this story was like, well, I'm using AI for like 30% of my workload. And then, you know, obviously the other 70%, they're checking and making sure it's right and they're doing real lawyer work. But they're like, if we do this, we're screwed as a firm. Like, it might be fine for the next 12 months, but then after that, Every other firm is going to adapt this technology. So I think sometimes in our world, it is constantly, you know, grass is always greener and things are going to work out. But in a lot of other older antiquated industries, it kind of makes you scratch your head as far as how long it's going to take for this technology to truly get adopted.

Dude, it's like these cars are so dangerous. This thing goes 80 miles an hour, just killed someone. We only do it in horse and carriage from now on. Yeah. Dude. I talked to my brother-in-law last night. He's got a job at $150 million company in the Southeast. Just your basic boomer owned company. But it's, I mean, we're talking, it's a nine figure company.

Yeah.

He says 90% of his co-workers, they may have heard about ChatGPT, but they have no idea what it is or what it is. 90%?

My dad is 60 and I showed it to him for the first time a month ago.

Yeah, it blows my mind.

We're in a bubble. I know, I know. But I'd rather be in this bubble than their bubble. Oh, heck yeah. The last topic, at least that I have, and then if you have anything else too, let's keep on riffing and keep on going. I've realized that I've now shared mostly e-commerce ones. So in a future episode, I'll do something a little bit different, but I'm going to finish up with one more e-commerce one just because I was shocked to find out how big this business is. And if you already know about this, I'm going to shift into a different business idea. Have you ever heard of House of Noah?

Oh, that sounds familiar, but I don't think so.

Okay, because I feel like people who are listening to this, they might just start saying, I'm just naming popular brands, but I've never heard of it. That being said, I also don't think I would be in the demographic to hear about it. $100 million business. They sell playmats is like their flagship product. Playmats, now they have bath mats and standing mats and all of this stuff. But they're super padded kids play mats that are stylish. So, like, everyone's kind of, you know, if you've ever built at a home gym and you're not just buying, like, the classic horse stall stable, like big rubber mat types of things, you know, you're getting the cheap styrofoam stuff. That's what this is. But, like, it looks nice and, like, the material is slightly elevated compared to the classic plastic looking one. Have you ever thought that this could be a $100 million business?

No, but I really like the framework of taking kind of a ubiquitous, generic child's product, like high chairs and maybe an ultra premium or like plastic free version of that. What a good idea.

So, I mean, you're a dad, so you've probably gotten way more dad related ads than I have. Have you ever heard of, it's called a learning chair. I didn't realize that this is a thing. okay, I'm sorry. No, it's called a learning Tower. Learning Tower. It is basically like, I guess, I don't know what a high chair is entirely. It's a high chair. Like, like a.

Just you eat. Eat food in next to the table.

Okay, so this is. This is that. But they're standing and they are protected by a very small, either piece of plastic or piece of wood. But the idea of it is that they are now able to. The kid is able to be at. your kitchen table watching what you do. They sell for anywhere from $50 to $200 depending on the aesthetic and they can be disassembled, you know, easy IKEA furniture. Between that, House of Noah, and then what was the last one? The last one I found was like, I'm going to get this name wrong. It's like a play couch. It's like play a gummy or something like that. where like they're modular couches that people can build and rearrange in a playroom if you have a playroom. I think kids furniture is hot. It seems like a logistical nightmare to ship all of this stuff, but it seems like the type of thing that people are also willing to spend a ton of money on.

And I feel like parents are so eager to get kids away from screens that like anything interactive and touch feel is is very hot right now.

Yeah, absolutely. I feel like the framework that's being applied to all of these things. So this one that just popped up, and I clicked their ad, Nugget Comfort is like the modular original play couch is what they're calling it. $250 for basically a bunch of couch cushions that don't look the worst. And they could be corduroy or micro suede or whatever else. And then all of the other ones, like the learning tower, the the play mat stuff. The classic trend seems to be what's the cheap thing that we had growing up? So either black and white foam cushions or it was the Fisher Price fully plastic things. Take all of those, whatever you can think of that was something cheap that you had growing up and make a very nice elevated version of it. So that way it doesn't look like trash in your house.

Mm. Yeah, that's a great idea. I mean, what about an entire kids brand built around no plastic?

Okay, again, let's bring it back to the microplastics. I think that putting a plastic bottle in your kid's mouth is going to be the equivalent of smoking a cigarette when you're pregnant in a couple of years.

It sounds crazy, but it's not.

It anything plastic?

Yeah, I would be, I would be.

Very concerned to be an oil company right now personally, or even just a plastic company. But here I am as a recruiting business owner in the age of AI, so I don't at all.

Well, the thing is, I think, I think Plastics, like, is like a small fraction of a percent of the oil industry. But I, I went and bought, like, I guess probably some sense. I think it's like the 80 20 of it is like gas, like fuel and gasoline. And then there's like lubricants, Plastics and all that in the 20, but. I bought six plastic domains like three years ago.

How many domains do you own right now?

Like 140.

And are they all in auto renewal?

No, I routinely call them, but I own, and none of these have anything on them, but I own never touched plastic.com, plasticinblood.com, plasticinyourblood.com, plasticinyourbody.com, and use bioplastics. .com so you can probably sell some.

Of this to Brian Johnson.

He has microplastics in his crap, doesn't he?

I think he has a product that he sells. I don't know if he has the domain.

It's, I'm saying like he gets a lot of crap because his products have microplastics.

Oh, do they? Oh, I would be surprised if they do. You think they do?

Well, they do because it's literally impossible to get around it in a lot of cases. Yeah, unless you're shipping the packaging.

You'Re shipping in metal and glass Tupperware.

Yeah, yeah.

The last one on this, like, plastic free IV tubing. This to me feels like the most no-brainer if anyone was smart enough and wanted to, like, run through the logistical bureaucratic, you know, medical device sales business that's out there. 60 to 70% of IV tubes are made with PVC and DEHP. and a lot of studies are linking those plastic tubes to microplastic and nanoplastic exposures into patient blood streams. So imagine you're fighting for your life, you're on life support, and all of a sudden they're putting plastic directly into you, which again, maybe we're making, I think a lot of this stuff is exposure for longer term, so I don't think it's, we all know that stuff's not gonna kill you right off the bat, but it is pretty crazy to think that that is still made with the material that is today.

It's crazy, but I bet like if we knew more about the logistics of it, we would realize how difficult it would be to find an alternative that just works. You know what I'm saying? That's affordable also. I think in any setting though, like hospitals can freaking afford to pay a little more for their tubing, whereas a lot of other settings and businesses could not. Like it reminds me of food, you know, like we all like, what is it? Sweet Green, like they're not profitable. You know?

No.

What we say and what we do are completely different things. Like everyone wants a salad, but we don't wanna pay more than 10 bucks for it, you know?

Yeah.

But then there are some industries that have the margin to really afford to be able to swap out, you know, a $5 plastic IV tube with a $30 healthy IV tube. But, I would just think it's logistically difficult, but it's an inevitability. that there will be no plastic IV tubing. It's just a question of who's going to tackle that and when and how much will cost.

I agree. Cool. All right. I feel like we covered some good stuff today. What else? Anything else in your, in your brain has, like, idea wise aside?

Just, it's just fun. Like, I don't know how people sleep with how many cool things are happening right now. I have no interest in sleeping.

All right. Entertain me with, with your thought on this. Do you think this will impact US labor more or overseas labor more on the onset?

Overseas. I think the rich are gonna get richer and the poor are gonna get poorer.

That has kind of been my take. And I'm trying to math it out of like, all right, does this suddenly mean that the best talent in the world that is not starting their own business gets paid less or gets paid exponentially more? I think exponentially more.

Exponentially more. I don't know why, but I'm thinking of Nick Saban, coach of, you know, former coach of the Alabama football team, made $10 million a year coaching a football team. How is that possible?

Why?

Okay, well, two, he drives billions of dollars to the university. And the second reason is because he does something that no one else can do. He has a unique set of skills. I feel like this is going to enable more people to be like Nick Saban because he's not going to be one in a million. It's just going to be technology that eight billion people have access to.

And at the same time, too, I think in order to be that person, you have to upskill yourself to the nth degree. Like, I think my takeaway on this is that if you are in mid-level low level, or generally like a just get by type of employee, it's going to be a very tough world for you. Yeah.

Yeah.

I mean, just like I feel it's like gravity, just like it's like a law, it's like the third law of thermodynamics, right? Where the rich get richer and the poor get poorer. And that's been happening in the United States in our demographics. The middle class has been disappearing for a decade or two now. I just say take that same principle and apply it to technology and make a very deliberate decision in your life. What side of that equation do you want to be on? Because this has never been more accessible to anyone. Forget wealth, ChatGPT is free. You don't need the $20 version, you don't need the $200 version, it's free to everyone. There are no excuses anymore.

Well.

I will say if you have the chance, listen to the Chris Sacca, Tim Ferriss episode. It's probably the best podcast episode I've listened to in the last 12 months. And it's so wide ranging on a bunch of ideas. It gives a slightly pessimistic view, not in the sense of the future's gonna be worse, but more pessimistic in the what do we do? And both of them are very smart people and they're both kind of like, I don't know. And they're both like Chris Sacca's, I think the example that he gave was that five to 10 years ago, the very good parents are getting their kids into computer science and programming, right? Like, you're a good parent if you like kind of persuade your kid to do that. Now he's like, I wouldn't do that. Like, that's going to be a commoditized skill. And like, that probably isn't necessarily going to be the most useful skill set. He's like, as far as work, what I tell my kids to do now, I don't fully know. And I think it's it's interesting that he, Sam Altman as well, kind of talk about how it's going to probably have to change a lot of societal standards, you know, to your point. I saw that clip. Yeah, to your point, more jobs will be created, absolutely. But to Sakka's point, it was, all right, I grew up in a town in upstate New York, and when the factory shut down that everyone was employed at, bad things happen in society. Bad things happen in society, but people don't have work. And if this changes that, we need a new way to either get them involved or to figure something out. So not to end this clip on all doom and gloom, but it'll be a very interesting world of, Take advantage of it now and to your point, get on the leading side of this. That way you can use it versus kind of being replaced by it, I think.

Dude, I'm just, I'm optimistic.

I know you are, yeah.

It's just, I don't know. It's just going to be a net win. It's just going to be a net win.

I think it'll be good too. Even one of my business partners, Gio, he was scraping all public town Like, transcripts, like there's transcripts for like public meetings when like zoning decisions and permitting is being made. And he was like, I could just put the website in to, I forget what he was using. He was either using Deep Seeker, Gemini or one of these ones. I'm not super familiar. And he's like, Great, now I have a searchable database of all of this. And I can learn about all the big projects and the projects coming up. So like, I think the hard part that everyone's kind of sitting here with right now is not realizing how much it's going to enable people to do. that were previously tasks that would require a 10 person team, we're now getting in 10 minutes or 10 seconds. And so that's going to, I think, break people's brains for a couple of years until we realize that everyone's kind of got these superhero abilities. And then it's going to be about having a lot of agency as a person to rise up and take advantage of that.

Amen.

It's going to be a beautiful 10 years. All right. Thanks for checking out today's episode. We will have Connor on again soon.