Chris KoernerSerial Entrepreneur and Content Creator

My favorite untapped home service business niche

18 Sept 2024 · 1 min

Watch on YouTube

0:52

Chris Koerner (YouTube, Sept 18, 2024) pitches grill-cleaning as an under-served home service niche. He claims very low competition ("one competitor per million residents"), high ownership (70% of Americans own grills), and that about 10% of owners will pay a professional $250–$300 to clean a grill. He estimates the Dallas–Fort Worth (DFW) market at $60 million and says that if eight companies split it evenly each would capture about $8 million. Job time is ~2 hours, typical charge $250–$300, and expected net margins about 40%. Recommended lead sources: Angie's List, Thumbtack, Google Local Services Ads, Facebook groups/Marketplace, plus direct mail. The video is promotional and points to additional free information via a link.

Questions this video answers

September 18, 2024

70%

10%

$60 million

$8 million

Chapters

I just found a home service business that has way more demand than supply. There's only one competitor per million residents and you don't need any money to start. Just a way to get yourself around town. 70% of Americans own a grill and those grills need to be cleaned. Most people won't pay someone 250 bucks to clean their grill, but 10% will. The market size in DFW is $60 million. That means that if each of the eight companies have an equal share of the market, it's an 8 million dollar business for each of them. Look how much these guys are charging for a grill cleaning. I'm calling them and they won't even pick up their phone. They're too busy. Here's how you scale this business. Angie's List, thumbtack, Google, lsa, Facebook groups, and Facebook Marketplace. Those are five lead generation sources. Throw in direct mail while you're at it takes about two hours to perform a job. You can charge 250 to $300 on average and you will have 40% net profit margins. I got a ton more info on this right here for free.