Short YouTube segment (Chris Koerner) proposing a business tactic: build a ChatGPT-generated digital course teaching boomer-owned small businesses to use AI, then sell it indirectly by cold-emailing CPAs during tax season as an easy upsell to their clients (charge $100 extra, sell course to CPA for $50). Advocates selling to intermediaries who reach many business owners rather than cold-emailing individual owners. Mentions fuller discussion on the Kerner Office podcast.
Here's a free business idea for you. Use ChatGPT to make a digital course on how boomer owned business owners can leverage AI to help grow their business. Then you cold email CPAs right during tax season and say, hey, this is a no brainer upsell to your clients. You're already going to charge them 350 to do their taxes. Add another hundred dollars onto this for this digital course. I'll sell it to you for 50. You make $50 profit. It's an easy upsell. They're already sending you 350. It's going to help them grow their business. It's a no brainer. Why do I love this? Because you sell to one to sell to 100. You don't cold email business owners. Cold email the people that interact with hundreds of business owners. I talk about this idea in detail on the latest episode of the Kerner Office. Enjoy.
