1:16
In this excerpt from Chris Koerner’s podcast episode, the hosts discuss a recent client deal that closed at $15,000 per month. They explain how the sales team used a price‑anchor technique—setting a high‑priced $25k plan as a reference point, a tactic learned from Alex Hormozi—to steer the client toward the $15k “medium” plan. They also describe a proposal‑automation system that slashed the time needed to generate a proposal from roughly one hour to about five minutes, dramatically increasing efficiency. A brief exchange touches on the perception of wealth (the “rich uncle” comment) and a maxim about asking for money versus advice, underscoring the psychological aspects of selling high‑ticket services.
