This One AI Prompt Could Land You a $15K Client w/ Sam | Ep. #157

What are some interesting businesses? You think we or people could start with this new image gen technology?

There's so many. 500 bucks a month and go get 100 landscaping companies to pay you for like literally what is a Typeform? You can now go do that so fast.

Dude, if someone could test this today, AI slash digital to physical opportunities. I'm incredibly bullish on that.

Why would I pay for this? Because I can just ask ChatGPT to do it for me. Awesome. You are the minority. You are correct.

Here's what someone should do right now. All right, we're back at the Kerner office and you know Sam Thompson. He's been on like 15 times now. I had him on again. We checked in with everything he's working on in AI building apps, vibe coding. He built his own CRM. And then we started talking about ChatGPT's image generation ideas within the home services niche. As a home service business owner, as a potential marketing agency, my mind exploded. So you're going to love this. It's in two parts. Second part, you know how this goes. Will be a week from today and I hope you love it. Share with a friend what do you think of this new Chat GPT update where it has carries your memory across chats?

Dude, I love it.

It's amazing.

Yeah. Yeah.

I had three people in my Chat GPT account. I had a kid at church I'm mentoring. My wife was in there because she doesn't have it on her phone for whatever reason. My daughter and then one of my employees and I kicked them all out. I'm like, you're done. You're cut off. You're messing up my data. This is my best friend, my therapist. I'm going to use ChatGPT until the day I die. And I want it to learn about me and not random people with random prompts. I want you to do this. Do me a favor real quick. Open your Chat GPT.

Yeah.

And you can be selective. You don't need to read it, but I want you to ask it. Tell me some of the most interesting prompts I've ever given you.

Oh, interesting.

Yeah, yeah. I forgot all about these prompts.

I'm going to hit you with another one to do.

Yes. Some of them it read back to me like, oh, that's embarrassing.

It was knowing everything you know about me. Write a prompt that would explain how I think and operate as if I'm a machine running on instructions. Whoa, bro.

I like that one.

Then you get deeper and then the next one I asked was Knowing everything you know about me. What do you think my biggest weaknesses are? It was pretty spot on. Like, too many levers, not enough focus, which you and I deal with. Founder, bottleneck risk stuff that's really reliant on me. Discomfort with slowness and boredom. Underutilized personal brand. Like, dude, it's spot on. Then I asked it, based on all of this, what should I focus on for the next 90 days? Firing yourself from the bottlenecks. Turning your strategic brain into content. Doubling down on what's working. Right. Like I was going back and forth with it for a minute. Okay, what was yours? Tell me the most.

All right. Speed over perfection. Done. Today is better than perfect. Next week. Thousand percent.

Yep.

Leverage is king. If it doesn't scale through media people or tech, it's a hobby. Test fast. Listen to real world feedback. Clarity kills noise. You hate Fluff. You want punchy, simple answers with real numbers, clear winners and tactical paths. Polarity drives growth. You welcome haters. Hot takes an edge. Conflict is free. Marketing. Emotions are data. You read people fast. Lead with calm energy and reset polarity when needed. Content is capital. Default aggressive if you have an idea and 5K, it's enough to validate if it hits pour gas. Loyalty to truth, not tradition. You'll torch old models even if you built them. Ego never slows progress. These quotes are amazing. Ego never slows progress. Memory is a weapon. You track everything. Metrics, relationships, performance. Then act with surgical precision.

It's fire.

That's amazing.

It's fire.

So what are some killer prompts that you've used?

So it actually pulled up another one that's similar, which was I said, let's engage in serious roleplay. You are a CIA investigator with full access to all of my ChatGPT interactions. Compile an intelligence report about me as if I was a person of interest. Very interesting. Dude, does a full CIA psych eval on you. Another one I did was knowing everything you know about me. Create a personal SWOT analysis. I like that one. Tons, tons of creative image prompts. Dude, turn this into a Leroy Neiman painting. Turn this photo into a 1980s hard goth rock poster. Oh. Oh. Morning and night supplement stack. If I can only take four supplements in the morning and four at night, what's the stack that gets me the best results? I've been training it on, like, my stats, like on whoop and stuff, and basically trying to turn it into, like, a more robust, like, trainer. I'll ask it, what equipment do I need to buy? I'll ask, like, all of that stuff. And so that's a whole nother one.

What about just like some random questions.

You'Ve asked it Encinitas tide schedule. How's this weekend?

I saw a video of this like plane that cost 10 grand that you don't need a pilot's license to fly because of like the size of the engine. And I'm like, holy crap, this is awesome. So I, I said what happens if the engine dies on an Aerolite 103? Is it okay if my stakes are still a little bit l a little frozen before I sous vide them? Show me my blind spots. That one was very eye opening.

Yep, yep. That's a good one. Dude. That's in line with that like self reflection vibe, which I think those are like somebody, somebody tweeted it the other day that they were like, I like maybe it was you. They were like, I like talking to chat GPT as like my therapist. Because there's no, it's like a hundred percent logical. Like there's no judgment, there's no whatever. They just like takes the inputs. And so I think it was very interesting when I was doing like the CIA prompts and all of those, you like start to really get a feel. The way I described is it gave me language that helped me define myself better. When you were reading yours and you were like, yo, like that quote is really good. And it's like, yeah, like I never like, I definitely am this way but I never would have like described it using those words. And I think that that has, that has helped a lot. And so little stuff like that I think is there's a bunch of these little random ones, dude. One interesting is please rewrite this clause in a legally binding text message.

That's interesting.

Yeah, I wanted an amendment to a contract and I was like, can we just do this over text? And it was like, yeah. And I was like, please write this in a way that allows for me to send this via text and have him agree. And he did. It was sick. I've used it for, for like quick contract review a lot lately.

Oh, I did that like an hour ago. I made the sourdough comment like a half hour ago with you. Yeah, it says you treat everything like a business and sometimes forget to just enjoy it. Like how do you know that?

I know, I know. It's like, dude, I have another business idea. Dude, I have another business idea. Yeah, yeah, I feel that.

Anyway, what are some interesting businesses? You think we or people could start with this new image gen technology? Do you think it's as big as everyone's hyping it up to be. It's so hard to tell. Like, every new update from every new company is like, the next big thing. It's changes everything. Right?

Right. I had that one tweet go silly viral about the coloring book thing.

Tell us about it. Because most probably didn't see that.

It was the day after the image gen stuff came out, and I'm sitting there in the vet's office, and there's this book next to me that's like a children's guide to pet care or whatever. And I open it up and I'm looking at it, and it's a coloring book. And I was like, oh, that's interesting. And so, like, I pop open ChatGPT while I'm sitting in the waiting room, and I upload one of Lauren and my engagement photos. And all I said was, turn this into a coloring book. And it popped out something very similar to this. And I was like, oh, dude, that's awesome. In the same day that Lauren and I are having a conversation around what should we do as, like, party favors for the wedding? And I was like, oh, dude, it would be sick to, like, print out a bunch of these custom coloring books to, like, give to all of the guests at the wedding is just like a fun whatever. She did not like that idea, FYI. And we're not doing that. She did not want boxes of crayons all over the venue. The point of it was like, oh, wait, like, this would be super fun for kids or whatever to, like, go and create these custom images. And so I just tweeted it and it went silly viral. Million views, 8,000 something likes, and a bunch of people being like, this won't work. But of course. And it's like, it wouldn't go viral.

If they didn't say that right?

A hundred percent. So I was happy about it. But there's been a bunch of people that have been selling things similarly on Etsy. Right. Like, it's not like I had some genius idea that no one else had thought of before. It's like, people are actually already selling this, and there's hundreds of reviews on some of these Etsy sellers. But to go back to, like, your question around, like, the AI image gen, like, two things are true. Do I think that these will exist as standalone products? Sure, for a second. And the best marketer will make the most money is, like, really what it comes down to, like, the low barrier to entry to do something like that. Best marketer wins.

Not Even like the best marketer but the marketer that finds the right channel angle pricing first. Yes, it's just which is like why we talk about testing non stop. All that testing will find you to the right combination.

100% if your conversion rate is 3% on a $29 product and 7% on a 19 like you now know which one makes you more money. Like you just have to keep playing the game. I think that that will be relatively short lived just as the adoption curve. Right. Like more people like I posted that on Twitter and all the people on Twitter know about the image gen so they're like why would I pay for this? Because I can just ask ChatGPT to do it for me. Awesome. You are the minority. You are correct. You would never pay for this. But Sally Jo, that's a 65 year old grandmother in Wichita has no idea that she can. She didn't even know chatgpt is a thing. Sam Altman, who right, like never met him. Did he go to your high school? Right. Like they, they don't know. And so it's like she was, she gets an ad saying turn your, your kids graduation photos into a custom coloring book and she wants to do that. Sweet. She'll pay you 19 bucks.

I promise.

That will be short, shorter lived. Short lived not mean like you can do it for the next six months. Like I think short lived being like you have a three, four year timeline to be able to go and like stack a bag doing this. So that's standing up new businesses on the back of it. Where I see more impact is in like existing businesses. Like we talked about it a little bit. But like creative OS is just like worth frothing at the mouth because we have all of the proprietary content data to then feed into it right. Where it's like you know, you give Chad beat a creative OS template that's a proven ad creative and a product photo of your product and like they will then merge them into a single ad creative. And so I think that's, that's the side of the game that I'm paying more attention to is like oh like Facebook ad agencies are getting 10 times more effective. One of my really good friends does email and landing page and it's like he now has ChatGPT mocking up samples of emails based on his team's asset library and a new client bringing in their product. Not that they're going to go like have it replace his designers but like as a step one that expedites the research. Expedite like and so I'm starting to see that piece of it. And to me that's more interesting is like where is their graphic design already happening that can be expedited, accelerated or replaced with this tool. And so I don't know, that's the interesting, the interesting one. Then you get into video, which is a whole nother convo. The impact of it will be felt just more granularly on existing businesses. Now it's opportunity for new people to go and start stuff. But shorter lived I think.

Let's do something on the fly here. Go to the Sora homepage for those listening. Sora is ChatGPT's image generator and you can generate image images within ChatGPT. But if you do it within Sora, you've got more flexibility, more options. I think it's interesting to come to Sora and to sort by the most liked and to think of some wrapper ideas based on these prompts and designs. Because Sora will give you the prompt that whoever used to create this thing. So I just love coming here and just scrolling and just kind of brainstorming, you know, like what is there to build? Like what simple dumb wrapper could you build based on one picture prompt or video that you see here on Sora?

One of them that I've thought about that some of these are reminding me of. It's all like image modification. And so like we're, we moved into our house a few months ago and have been thinking we're now at the time of decor where we can start to pick photos and we had our engagement photo shoot and we don't necessarily want to just go put like a portrait of us up on the wall, right. Like just like your kind of classic cheesy like holding hands. Right. And so I had looked at, you know, how can we go and get some more custom art. And there's a, there's a company that does. You can like send them your photo and they'll have an artist paint it in oil, right. And send it to you and you can put that on the wall. And that's what I was the one prompt that I mentioned of like the funny prompts that I given it was like that Leroy Neiman painting. And so it's like you can go create like what look like watercolor art or specific art styles of these and then do print on demand of the canvas of that for people. The other one that I did, I was in Phoenix a couple weeks ago hanging out with Lauren's niece and she's got this little guitar, this like little play, she's three or whatever. And so she's got the little like toy almost like a Guitar Hero type thing. You press the buttons and it plays. And we took a picture of her and we said turn her into a Pixar princess rock star right as the image and then it made it and I showed it to her brother and he was like oh my gosh, like can we print out a handful of those like put on her wall so that she can see herself as a princess versus like throwing Cinderella up in a poster. Oh right. It's now, it's now her sitting there like with, with a guitar toy that she recognizes as hers or like with the neighbor's dog that she loves that's now this Pixar animated dog. Like and so I think there's stuff like that. It's like hyper personalization.

Yeah, yeah, yeah.

Gets super interesting and even looking and like scrolling through some of these like that art style type stuff is super interesting.

Dude. Oh, you familiar with chat books? So my, one of my first bosses, his name is Nate Quigley, he, he moved to Utah from Florida and started a company called Chat Books and Chat Books, basically you sync up your Google Photos and your Instagram and then you can make physical photo books. Like 30, it's very standardized, like 30, 60 or 90 pages.

Right.

And they're like, I don't know, six by six inch photo books. And either like you can have a subscription where like everything you post to Instagram that month will be mailed to you in a photo book every month, which is genius. Or you can just pick and choose these photos from your icloud folder or you can just like pick and choose photos from Instagram. Genius business. And they had this ad for it go super viral and they like, I think it's like a 30 million dollar a year business or something.

That's crazy.

Yeah, I see a lot of like AI slash digital to physical opportunities. Like I, I think that's the biggest player which is what you're saying, bringing AI augmented like realistic photos hyper personalized into like a physical print or a physical object. I'm incredibly bullish on that. Like what if you had a chat books for, for what you're saying, like for wall art where you just say hey, let's say you've got a three year old girl. I want you to give me 30 pictures of your three year old girl in her natural environment playing with her favorite toys or in her sandbox or whatever and I'm going to send back 20 images and I'm going to discern. Oh, okay. She's wearing a frozen dress in three of these pictures. Oh, okay. She's playing with Tonka trucks in three of these pictures. I'm going to generate images that incorporate some or all of those things in like a hyper realistic or hyper imaginative. Maybe you could have like a couple tags where like tag it as Disney or any, apply certain themes to it and then it will give you all these images and then you can, I mean friggin. You want it on a T shirt, you want on wallpaper, you want it on a coaster, a plate, you name it.

It's the same deal where like dude, people have been buying customized things forever. It's like what Etsy is, right? It's like, yeah, everyone wants their name on a T shirt, everyone wants their photo on a mug, everyone wants their, their, you know, whatever it is. And it's like this adds a layer of creativity to that where it's like somebody, I mean a friend of both of ours does pretty well in this space of creating. There's like a bunch, there's like, what's that one company called? They do you send them a picture of their pet and then they have someone like hand draw it and then they send it to you, right? Like that has all existed forever. Like now you can. Your barrier to entry to making that happen is like, oh, I don't need to go hire five designers to like create these by hand. It's like, here's our collection of all of these things. Send me six photos of your car and I'll do, you know, whatever it is. And so it's like you can now go do that so fast.

And the same idea of getting those images printed onto something physical, you could do the same thing with digital. You could just generate the images with a watermark, pay $1 to have the high quality download version of that, make it your Facebook profile picture.

And all of the print on demand stuff is very attainable. Printful Printify Pod Partners Pixie set. There's like 9 million of the fulfillment engines on the back. And so it's like you don't have to deal with any of the actual printing shipping. It's like you handle the marketing and the image generation where they say, yes, we're good to go off to the races.

So video is cool. But you know what's better? Long form audio via podcast and my newsletter tkopod.com go there to subscribe for free to my newsletter. It's one email a week, very tactical. And then go to My audio podcast, three episodes a week. Stuff like this. You're gonna love it. All free, no sleazy sales pitch. Tkopod dot.

And so like, the moment that that image Gen API becomes available, I think you'll see the market flooded with that kind of stuff. And again, best marketer wins. Like, whoever can come up with the channel, the positioning, like, like, whoever, whoever gets to like Pinterest ads first wins. You know what I mean? Like, yeah, or Etsy ads or, you know, any of those. But I, I don't know, Pinterest ads. Feels like the ICP is just so spot on for something like that.

Oh, I'm just like, I'm having a hard time focusing on what you're saying because I'm thinking of all these possibilities.

There's so many dude, and like, you can do them broad, but you also can niche down into like literally any market. It's like you could go after like youth sports teams, right? Where it's like, hey, we'll get you, we'll get you, you know, pictures of like your players as animated characters dunking as if they were a 2k player. Like, turn yourself into a 2k player for your wall. You know, it's like there's pieces of it like that, that just like. Or turn yourself into a gta like for your wall. There's just so many of those niches. And it goes back to the same stuff that we talked about last week or last whenever we talked, which was like that guidebook testing space, same model, like one Shopify store, a bunch of different products, test ads, see what hits. You start as a general store and then you realize, holy smokes, the number one market that is that we're winning on is weddings and wedding gifts and whatever. We're just going to double down and go full weddings. After you tested eight things, I'm typing.

In a prompt right now to test an idea. Black trim. So do you ever get anything in the mail that's like a picture of your house or your address? And it's like now buying houses in this area. Like, we'll make you a cash offer for your house. Do you ever see stuff like that? Imagine if you use this image Gen API, upload a list of addresses for a neighborhood, and you take in Texas. One thing that's really popular right now is all these red brick homes. Like, I swear 80% of the homes here are red brick. A lot of people are painting them white. Just white painted brick a lot of times with black trim. You could just upload a list of Addresses. And then you could use, you know, the Google Earth API to pull pictures of all those homes, upload the picture, and say, show me this home with white paint and black trim. And then you could use, like, your generic direct mail API. They're all over the place. And you could send all those beautiful pictures to the homes and say, wouldn't your home look great like this if you were like a home painting company or anything? And like, like insert anything. Like, use the pictures of the backyard. Wouldn't you love a pool that looks like this? And it's like a custom picture of their backyard. Creepy. Which is good because it gets people talking and offended.

Yeah, they're like, dude, what is this?

Dude, anything?

It's so funny. It reminds me, this is like very OG version of it. When my. When my grandparents first moved into one of their. Their property down in San Diego one day, dude, they got a knock. This is like the 90s. They got a knock on the front door, and it was this dude that was going door to door. He had just that morning taken a flight in his plane over the neighborhood and took photos of every single person's house from the sky and would go door to door and sell them the photos of their own house from the sky. Dude, I'm like, dude, there's so many ops like that.

My uncle does that for a living. That's hilarious. He also does it in kind of a creepy way where he'll go to, like, sporting events and take pictures of the kids and then approach the parents and say, hey, do you want to buy these? And we're like, bro, that's.

Let's not. Yeah, yeah, yeah. That's so funny, dude.

Dude, I'm going to share my screen. I just took a picture of a home.

I want to see it. I want to test it. I'm literally on Zillow right now trying to grab photos of one of these.

Look at this picture. That's the home. I said, show this white painted brick with black trim. That's the before, dude.

It's just.

I mean, what are we doing?

It's begging.

It has the decorative brick right there above the door. It's all there.

It's begging to be done.

Now, granted, it went from a three car to a two car garage, but minor details.

So now add the. Add a prompt and say, okay, let's do the landscaping, dude.

Oh, okay.

Okay, let's do the landscaping in the front.

I like this.

I'm assuming this is like a Texas property.

Yes. Show me a super well designed landscaped Front yard that incorporates shrubbery and plants native to North Texas on the white house.

That's exactly what I was trying to get to.

All right, let's see. I'm so excited.

Yeah. Like, this is, this is where it's like. And then all of a sudden, every single landscaping business on the planet is just going around sniping photos.

Dude, this is so good.

Every. Dude, imagine for you guys with the tree trimming. It's like, take a picture of a big ass tree in front of a house and say, show me. Like, make this photo after the tree is trimmed and it's just before and after.

Or dude, you just scrape images of houses in an entire city and then you could say, scrub out all the ones that don't have trees in the front yard. Done. Scrub out all the ones that don't have well trimmed trees in the front yard. Done. Now show me. Take all those pictures and make the trees super well trimmed. Okay, so you go from like 10,000 homes to like a hundred homes. But then you only send direct mail SAM. To those 100 homes. And instead of your point 5.5% conversion rate, it's like a 5% conversion rate for the same amount of marketing literally spent.

This is the part I was talking about where like this is the change. Like, that's sure you can go launch a coloring book business. Stuff like this is the meat and potatoes that are going to like.

Or offering this as a service to landscaping. Like, how many years is it before. Answer this question. Before 10% of landscaping companies are doing anything remotely close. 10%. I just want 10% of them to be using this technology in their marketing. How many years on their own happens? 10, 10 years literally.

It's going to, it's going to, it's going to be when the next generation buys it. Is like really what it comes down to? Like, because the winners are going to do stuff like. They're not, dude. They don't. They don't. You say sora and they're like, who's that? Hey, dude, look at that.

Look at that, dude. Shrubbery.

That's pretty nifty.

That's not bad.

Now we can even say, is this in Sora is a sora still. Can you just, just be like, chat GPT create a lit. Just say create a list of the types of shrubs included in this photo.

It says dwarf yap, Texas sage, Mexican feather grass, purple skullcap. I don't know any of this stuff.

But like, there you go. Now you can go walk up and just sell them that be like dude, look at this. We'll paint it white. We'll do all this front, then you can ask it. This home is worth 800,000 in the before photo. What do you think it's worth after? Oh, we can appreciate the home by $80,000. This is only going to cost you 30 to do. We can get this done in three weeks, you know, whatever it is. But like yeah, all of a sudden they can actually visualize the end state.

Dude, I'm just thinking of like Highland Park, Dallas, you know, million to 30 million dollar homes. And if you were to be a landscaping company and just blast all of them, every door, direct mail and say Mike's Landscaping, call us for a 10 off discount versus this picture. A little bit more money and you're really just paying for the image generation credits but the same amount of money for the direct mail. And just with like something simple added, like your prompt could be like take this already beautiful yard because these are $10 million homes. And just add some subtle features to it, right? And then just send it out. What, what's your hit rate going to be on that? Here's my framework, Sam. Here's my framework. It always comes back to friction, right? Why is there Google autocomplete when you start typing? Because Google knows that you need, you need to know what to type. It wants to remove the friction. Even on chat gbt it tells you what to prompt, right? People want to have nice yards, but they're not landscaping designers. They don't know if they have enough disposable income to pay 10 grand to have a better looking yard. The friction between not knowing what it should look like will likely prevent them from ever spending that money which could be allocated towards that expense. They just don't know. They have no idea of mind. You have to give them the idea.

Yeah, it's like dude, it's, it's funny. You remember my trip Trip, the trip planning AI software, like little mini thing that I did. Dude, it's that same thing. Like imagine this. You upload a photo of the front of your home, you put where you live, what type of vibe you like, what your budget is, and then it goes and goes, grabs all the plants, makes the mock up, paints the thing white. Like all of it. Just because you filled out eight things. I, well we talked about it a little bit when I built that. But like I was doing that as a consumer facing product. Pay me 20 bucks and I'll do it. The real money is going to be building that exact same thing. But integrating it directly into landscaping companies. CRMs. Yeah. You get unlimited custom mock ups, graphics and quotes for your product, for your house, for. For all your potential clients for 500 bucks a month. And go get a hundred landscaping companies to pay you for like, literally, what is a type form, upload, photo add, budget. Where is the location so it knows what type of plans to give you. Like, do you want a pool? Yes or no? Right. They could do it live while they're sitting there talking to somebody. Like door to door sales. Oh, yeah. I can get you a mockup right now. Do you want, you want a pool? Oh, yeah. Do you want a koi pond? Yep. Oh, do you want. Yep. Oh, sweet. Well, what's the budget? 20. Cool. Here's what's good. Five minutes later, here's what your house is going to look like. Sign here.

Like, oh my gosh.

Game over, dude.

Here's what someone should do right now.

Oh, hell yeah, dude. Look at the koi pond.

So I, I generated a koi pond with a subtle waterfall.

Yes.

What would it cost to install that koi pond? 20 grand. 15 grand.

Ask.

Ask it. Good idea. What would it cost in North Texas to install a pond like that? Dude, someone. Do you know what Valpak is?

Yeah, it sounds familiar.

It's like it's this marketing company that they go sell ads to local businesses and then they stuff like an envelope full of like 50 paper ads and then they just mail them unsolicited. You don't opt into it to every homeowner in an area? Yeah, like I get those. I look at them sometimes because I'm curious. I would just get one of those. Or you can even go to valpak.com and like you can type in a zip code and see what ads they're running there. And then you can find the local businesses that already find direct mail effective. They're already spending on it. That's your lowest hanging fruit. Then you just pick up the phone and you call Mike, the owner, because it's probably his cell phone number and say, dude, why are you throwing away your money to Valpak? Look at this picture I just sent you. And you go ahead and you use deep research, Sam. You type in Mike's address or his name and you say, do a deep research on Mike. He lives in this zip code. He's a business owner. I want to know his address. Here's his address. Then you generate an image of his front yard and you give him some baller landscaping and you text it to him and say, I Can do this for all of your customers. Like, what would this do for your business? And you can charge whatever you want. You can use. You can use a tracked phone number to, like, charge a percentage of the jobs that he gets from your marketing, specifically, literally. So it's a. This is a $15,000 job.

It says, boom. Or you could do it DIY for five racks, dude.

There you go.

There you go, dude. Yeah. Like, and so I wonder, right, like, how accurate that is. Is that actually a $15,000 gig? And if you're actually in the business, you can, you can tell it. Hey, our going rate on a subcontractor is 18 bucks an hour, right? Like, here's the actual address, here's how far it is away from the local Home Depot, right? Like, you can get more and more granular that, like, makes that more. We do it with technical SEO audits for ad, unlimited content. Like, we run through it and we've refined it of like, hey, this type of work costs us 12 bucks an hour. This type of work is 18 project out total number of hours based on this audit. Like, you can do it. We're doing it on tech or, like, on digital service. But, like, same thing, it will happen there of like, hey, our home is this big, like this many levels. What's it going to cost for us to paint this color? It's like, oh, it's going to take three guys 16 hours each. Cool. That's. Here's your price. That's the stuff that's interesting to me. You can also go sling custom coloring books if you want. But that sort of stuff, like the B2B application, like, there's a small segment of people, one, that know that these tools exist, two that are thinking about it the way that we are.

Right, right.

Like, people might know that it exists, but, like, you know, my cousin's not like, oh, dude, we could make custom, like, upgrades to houses on here to then generate lead. Like, no one's thinking about that, dude. Now everyone that listens to this lovely podcast is. And that's awesome because they can all go make money doing it. But it's like, I bet you you could get your local pool installation company to pay you 500 bucks for you to make AI generated mock ups for every single prospect that they want to reach out to, to send them mailer. And especially if you can, if you can throw in data. Like, the pool one is super interesting because you can get data around what adding a pool does to your price of the home. And it's like, hey, Your home is listed on Zillow at 700. Homes in the area that are comps that have pools are listed at 8:30. Yeah, here's a picture of what yours can look like. If we come in and do the backyard, it's going to cost 50 grand. Right? Like, you can start to, like, get way more data into that. That makes that pitch so much more compelling.

Oh, dude, like, first of all, like, use Zillow's API to scrape all the homes that are listed. Find. Have chat GPT. Find all the pictures of kitchens that do not look updated. And yes, you can leave the prompt that broad. It's going to know you scrape all those homes that don't look updated. And then you say, show me an updated version of that same kitchen with the same layout, maybe granite countertops, maybe different color cabinets or whatever. And then you mail all those pictures to the homes that are already listed for sale in what's turning out to be a down real estate market. And you say, bro, this is a $20,000 kitchen remodel. And in this zip code, homes with remodeled kitchens sell for 50,000 extra dollars. Like, what are you doing? Like this, this isn't a hot market anymore. You got to stand out.

Same principle, same thing. I don't know. I think it's. Then you sell to real estate agents who are trying to, you know, like, there's just. Yeah, there's a bunch of use cases like that that don't, you know, direct. It's not a direct monetization to consumers.

Dude. Dude, that looks real.

So for those listening, this is your risk.

I, I typed in a prompt of the house and I said, show a realistic picture of a massive tree that fell on the house and is like going into the roof. Make sure it looks realistic. And like, that looks. That looks pretty real.

And then you just say, protect on. On the bot. So then you take this image, you take it into Banner Bear, which does the auto image generation, and it says, attention owner of insert address. Protect yourself from this QR code tree trimming.

I just know that that family is going to have that postcard around the kitchen table, passing it around, and just say, that looks so real. Right? Like, how much time will they spend looking at that postcard compared to any other postcard that comes to their house?

To their house. Yeah, it's the same reason I love you to death. But really, the only podcast of yours that I listen to are the ones that I'm on and Connor. Connor's a dog, but it's the same thing. It's like, dude, if it has a photo of my house, I'll look at it.

Yeah, yeah, totally. Because we're all conceited, right? It just plays on fear. It plays on vanity, everything.

Yeah. And I'd call you in a heartbeat to get that off my house.

Or, dude, like, let's say you're a custom home builder, and I'm using real numbers from my local area. The cost to remodel a home or to add a new room or to finish a garage. Let's say it's 120 bucks a foot. But homes in my area sell for 300 bucks a foot, right? Take all the pictures of homes that have garages and show a picture of that home where the garage is now a bedroom and a bath or a game room. And say, you. Your house value Today, pull Zillow API 323,000. Your house value after you enclose your garage, 428,000. Cost to do this, 24,000. Profit, 86. You know what I'm saying? Just put the math, like, literally on the picture.

Like, here's what's good. Do you Want to make $48,000 of home equity happen in six weeks? Sign here, dude.

And someone could test this today. They could, like, act as if they have a home remodeling company. They could send these mailers out. They could count how many leads they have and then bring that data to the actual home remodeling company and say, yes, I don't know anything about home remodeling. A, you may want to buy these leads. They might be stale by now. B, I'll do this all over again, but for you. And it's going to cost $5. A postcard. What? I already did that myself. It's 80 cents. Well, do you want a 0.1% response rate or a 6% response rate? And you don't even need to say it's AI. You're like, dude, no. Do you think it's simple to create these pictures?

It's like, dude, I was working on this all night, dude. Yeah, I'm a fan of that.

I didn't know we were gonna go here. Like, home services, image generation, okay?

Like we said at the beginning, we never get on the phone when there's an agenda at all. We just kind of let the vibes take it, and we hit a little slump there.

There.

20 minutes in, we hit a sump.

We came out of it.

Sh. You off to the races?

Oh, dude, this. I've got a headache again.

It happens, dude. Best of us. Make it happen.

Well, Sam, thank you for your time.

Always.

We know where to find you. We'll include everything in the show.

Notes, Twitter. I'm always around, dude.

All right, come back one week from today for part two of this episode where we talk about what Sam is building with AI. See you next time on the Kerner Office.