Watch Me Judge 9 Of Your Business Ideas, Live!

All right, welcome to the Kerner office. I want to do a little different episode today. I have had many of you submit your business ideas to me over the last month or two. I've got about 30 of them. I'm going to cover some of them, and I want to roast them. And when I say roast, I mean that pretty liberally because I'm not really a mean guy. And I like most business ideas because I think almost any idea could work. I think the bigger question is, should you launch something? Not would it work or not? So roast might not be the most accurate word, but rather grade them. I'm going to grade them and I'm going to vote them a stud or a dud. Your idea. And now I'm working with very limited info here because I have like between three words and three sentences from all of these. And so a lot of times you get the best feedback and info from ideas when you just ask them 20 questions. And I don't have that luxury right now. So I'm also going to be live streaming this to YouTube and maybe someone will hop in and ask a question and maybe it'll give you an idea to launch something of your own. Maybe you can copy one of these shamelessly. And there's nothing wrong with that. So let's just get into it. I have two types of ideas. I have college student submitted ideas, and then I have any type of person submitted ideas. So I will clarify before the idea so you know what type of person it's from. All right. First idea is from a college student named Anthony. He says, I want to start a nonprofit called Project Earth. We would develop robots that clean our planet. Probably will never get to see it happen because of the unbelievable amount of funding it will take, though. Anthony, I love your idea. I love your optimism and your willingness to start a nonprofit. But I suggest that you start with something easier, even if it is a nonprofit. Start with a nonprofit that encourages college students to clean up around campus, right? Start there, get some traction, and then branch out maybe to other campuses, maybe to non college students, and start to make a name for yourself online and on social media that this is your thing, that you're trying to clean up our planet. And then at that point, it will be significantly easier to raise funding if you want to use robots to do it. And hey, maybe you can get a partnership with Figure or with Tesla or with any of the three or four companies that are trying to build these robots right now. Maybe they can give you a couple for free because it's A nonprofit. So love the idea, but I don't think you should start with robots. I think you should start very simply and go from there. Okay, next idea from another. Another college student. I want to start a marketing agency for cash pay only psychiatrists. Okay. I love how niche this is already. So I'm already liking this idea. I have a direct in to a network of psychiatrists who share a pain point of not being able to book appointments for a certain audience. Competitive advantage is being able to work directly with a top psychiatrist in my area, which allows me to get clients and spin off more services off the back of my client base. Okay, so you've got an in, which I love. It's very niche, which I love. And it seems that there is a demand for this, which I love. So I don't see a problem with this. You don't have an in with one psychiatrist. You have an in with an in with a network of psychiatrists that seems to say that this is a common problem. So yes, I love this idea. This is a stud and I think you should do it. So we've got a guy in the lobby. Let's let him in. Hey, what's going on? Let's hear your idea. Thank you.

Talking about potato chips.

Okay, Potato chips.

I'm talk, not talking about AI chips.

Yeah, gotcha. Okay.

Yeah. So they are freshly made and given to you and they are flavored with whatever flavor you would like. So in United States, we buy a lot of chips. I mean, we all buy a lot of chips, right? But those are made long back, like outdated. I mean, at least a week, two or a month ago, or a couple of months ago. Right. And we buy to us, we go to a store and buy it from them. Either it's H E B, Whole Foods, whatever. In Texas. I'm in Texas too, right. So I was thinking of. Me and my wife was thinking of an idea where, why don't we set up small shops where we, where we make chips from scratch, right? So you, you as a consumer customer come into the store, hey, I want this potato chips with buffalo ranch, right? Whatever flavor. So we make it in 5, 10 minutes and give it to you so you enjoy hard served chips. Right? You go from there.

So let me just make sure I have this straight. So you basically have the potatoes maybe sliced, prepped, maybe sitting in water ready to fry. Someone walks up and says, hey, I want the ranch chips. You say, all right, give me five minutes. And it's, it's kind of a fast casual concept. Solely focus on Potato chips. That's it, right?

Yeah, potato chips. And it could be any other. But you could start with potato chips, right. And maintain high quality in terms of ingredients having. So lot of people go to five guys because they use. They use peanut oil along with peanut oil along with french fries to give them a better quality. Right. So I just want to copy whatever is working. Wherever you go. When you buy chips, it has lot of ingredients which are not needed in chips. Right.

Would this be more of a place where you eat the chips on site or you bag them up and they take them with them?

Bag them up and take them.

Okay. Have you looked into, like, the popcorn shops that do this? I know there's one in McKinney called Mom and Popcorn. Have you. Have you looked into them at all? I would look into that because it's basically what they do, except they don't. They won't make it on the spot for you. They just sell all kinds of different unique popcorn flavors like Buffalo ranch and pizza. And it's actually really good pickle flavored. But it's also a candy store. So the popcorn is just one element of it. And I don't know what the percentage of sales the popcorn represents, but it's. It's primarily a sweet store in like, a downtown walkable area that also sells popcorn. That reminds me of this. What. What I like about the idea is that it's high margin. No one's really filling this need. What I don't like about it is that it's. It's new, and it's scary to me to invent a new food concept. So I think you should try it. You should test this idea. It would cost very, very little at a farmer's market. Just get a fryer and pay 100 bucks and see what people think. What is their feedback? Is it that much more remarkable to have a fresh chip from the fryer that hasn't. Doesn't have preservatives and all that, or is it just like, yeah, this is a really good chip. But I wouldn't come back because at the end of the day, you're going to need people to. To come back and to, like, get addicted to a very specific flavor that you offer? Because if you're just having to sell to new customers all the time with a new concept, it doesn't work. Right. Like, crumble was kind of a new concept, and it worked because people were coming back, you know, and the margins were really high. And I feel like the margins would be really high for what you're doing too. It just makes me nervous that it's, it's a new food concept. I just don't like being first.

The way to try it out is farmers market. That's what I thought as well. I mean you get an old used fryer and try it in farmers market and see the feedback and what people say.

Yeah, yeah, I think so. Another thing that makes me nervous is do people like, do. Are they really passionate about chips? Because it feels to me like in the chips versus French fry argument, French fries win. And you should also look into, there's a concept out of Utah that does like french fry only French fries only like loaded fries. Fry nachos. And they might do soda, like dirty sodas as well. I would look into that and kind of see what their business model is. You might be able to copy some aspects of what they're doing. But that, that also means, let's see, I think it's called Fizz in fries. F R Y Z There's one location in Logan where I actually grew up. Y Z I don't know if they have. Here's their website. Looks like they're franchising. So yeah, I would be wary of copying these guys because it looks like they've only had one location for years because they have been in Logan for years and they have a franchise tab up. But it looks like it's just like collecting interest for people that might want to franchise. I don't think they're actually doing it, but I think just because of the fact that you have this idea and you like this idea, you've got to get it out of your head by testing it. You gotta cross that bridge to see if it's viable or not. Or else you're always just gonna wonder.

Yeah. Okay, so this is a technology idea where you, I've been following you for a long time from Twitter newsletter and here, right. You, you work a lot on H vac construction. I mean those kind of sector too, right. So I, I, I was seeing a lot of people when it comes to plumbing or H vac, the prices are not fixed. People can, I mean every company has a different pricing structure and people can, can give you any sort of price. So I thought of building. So I, I'm a software manager. Software engineering manager. Right. And I have built products end to end. So I thought of building platform where as a customer put in my problem statement when I say problem statement or my need, my requirement. Right. And they could just, they could just type in few things and AI would autocorrect everything with a picture if needed. And it's a marketplace, a two sided marketplace where consumer puts in their need requirement. And we have a bunch of H Vac companies sitting on the other side. Right. Which would take in the request and whoever's. There could be multiple people submitting the quote and multiple submitting the quote. And our platform will make it easy for the user showing the cheapest bid and going through their website, scraping all the reviews and reviews and information that they have and providing necessary information for a customer to make an informed decision. Are these the right people to do it? Based on information that we see. Based on information that we see online. Right. And based on their bid. Right. And based on their presence outside.

So are you familiar with thumbtack?

Yeah, but they don't do real time, right?

What do you mean real time?

So these are all real time. You, you submit in your requirement and based on, based on what the other person, I mean the H Vac company, what the H Vac company feels about they submit you a quote, real time.

Well, thumbtack is, is, is pretty real time because the contractors are so eager to get the work because they pay thumbtack so much to be on there that I use thumbtack as a consumer on a regular basis and I'll have quotes within a half hour. So it's pretty real time. I think this, this idea is pretty audacious. Thumbtack had to raise nine figures to do this and they're doing it really well. I like the idea, I think it's good, but I think it's, it'd be really hard to test like on a small scale. And then once you do, once your test results look good, you have to compete against thumbtack. And I don't like that about it. What I do like is, and this is where I thought you were going with this, is building a piece of software that you sell to H Vac companies that enables them to kind of like offer a menu of services to customers. And so like let's say I type in Plano, Texas H vac and I get 10 results and on nine of them I click and it's like, call us for a quote, call us for a quote, call us for a quote. And on the other one that I click, it's just like, hey, answer two questions and we'll give you a quote right now. So I like the idea of selling, you know, $200 a month software to H vac companies that enable them to easily give quotes to customers with like a big Asterisk of hey, when we get there, if we find out that it's not really as advertised, this quote is subject to change. But assuming that everything is accurate, um, yeah, it's going to be 250 bucks to replace whatever you think needs replacing. I like that idea because I don't think anyone's doing that. And it gives H vac companies a leg up on their competitors or any pick, pick any home service. Right. It gives them a leg up.

But how would it be different than thumbtack as you said?

Because thumb this isn't a marketplace. You're just selling an app, a widget that home service businesses can build into their existing platform. They don't have to build their company around. Could just be like a, a suffix on their URL. Right. Like it's a new a quote form basically where instead of like submitting your name and number and address and then having someone call you, you submit your name and your number and what's going on and then it gives you a price right away because some customers are like I don't want to talk to you. I don't want to wait for your guy to show up two hours late. I don't want to, I just, I just want a price and if someone can give me a price, I'm probably not going to shop around and find something 50 cheaper. I'm probably just going to go with you.

Yeah, nobody has time nowadays.

Exactly. I, I, I don't want to have five people coming to my house to give a price. I'd rather pay a little more to just get a price and have someone come do it. So I do like that idea. Starting with one industry, just going all in on that industry and then branching out to other industries. All right, thank you for coming in. He came from the YouTube Live link, which is awesome. There's a few more people watching on YouTube. Meanwhile, I'm going to read some more pre submitted questions. So this next one is from Luke. Luke says I do web development. I target small to medium businesses looking for a professional, easy to manage website. I also can do custom JavaScript features. That's all he told me. I assume that your idea is build websites for small to medium sized businesses. I think it's a great business. I think it was a good business in 1998. I think it's going to be a great business in 2038. It's kind of fun. Funny how no matter how many companies come out, Squarespace, X Weebly Card, WordPress, Webflow, it doesn't matter There will always be a market for an individual or a business owner to say, hey, just make this website for me always. Right? It doesn't matter how many tools there are. There's a dozen different AI tools that can build a website from a prompt. People are still going to want people to do it for them. So if that's your idea Luke, I think it's a good idea. So that's three college student ideas. Let's hop over to the non college student ideas. This is from Conti. He says been mulling over starting a hydrosol biz. Essential oils. Think rosemary oil, eucalyptus, etc. I found a vendor in China that makes distilling units for half the price as USA made. Only problem is I don't have land to grow said plants but can outsource that from around the city. And I don't know if there is really a market to compete against the big players in the game that source globally with cheap labor. Auntie, I don't really like this idea. I'll tell you why. You're already thinking along the lines of I want to get something from China. Okay? If you've already flipped that switch in your brain, you're like halfway there. So now the question you need to ask yourself is what is the most advantageous thing I can import from China to sell in the us? And in my opinion, I've done this a lot. The higher ticket the better. Period. End of story. Find an item that is small and expensive. Okay? For instance, we sell bitcoin miners. We import them from China. They're not really small. There's about as big as like a desktop tower and they weigh 33 pounds. But even so, we don't need to ship them in a container, right? I say small because I want you to ship them via DHL air. That makes all the difference in the world. You can have it from Hong Kong or Shenzhen or Guangzhou to your door within three days. And the higher the ticket the better because it means you can use paid ads to sell it. You don't have to sell as many. Of course there's always a trade off. Higher ticket equals lower volume. But I like that trade off. I would much rather sell a thousand dollar item to ten people than a hundred dollar item to one hundred people any day of the week. So I don't like the essential oils idea. In a sense it is high ticket based on the size. But you're already looking at China. I don't like the idea that you have to grow something. You need land. I don't know anything about that market. I will admit I know that is kind of slimy. There is some, there are some bad actors in this space which I don't like that idea about it as well. I assume that something triggered you to give you this idea. I just, I don't like the idea of it being essential oils or something that you would have to grow and I don't understand why you would have to grow something if you were going to import this from China. If you really want to do it, then import it from China to kind of test the model and see. Because maybe you find that there's a ton of pent up demand for a very specific type of oil that's just going gangbusters. If so great. Import it from China to prove the model and then go down the road of actually growing it and processing it yourself to boost your margins if the numbers make sense. Let's go to our next pre submitted questions. Right now, if you're just joining us, we are roasting business ideas. And I use that term loosely. I'm grading them. Is it a stud or a dud? Don asks if he should sell 20 to 50 PDFs of nicely formatted market research for local service businesses. So I need a little more context. What type of market research? Is it a restaurant? Is it a home service business? Is it competitive research or is it consumer research? The fact that it's 20 to $50 I don't like. It's really, really hard to sell something at that price point. And it's hard to sell things to local service businesses. They are hard to sell to. Notoriously most of them don't have employees. That means when they get a call they're expecting slash hoping it to be a customer. And if it's a salesperson, they tune out immediately and they get calls from a lot of salespeople. People ask me how I know. All else equal, I'm only going on about 12 words here. I don't like that idea. I think it needs to be $300, $50 instead of 20 to 50 and it's going to be, I think it's going to be hard to find customers. I think you need to go up market to more medium sized businesses and sell a multi thousand dollar market research product to them. Something that could make them more money somehow. Next question. Chad Kroger. All right. Lease. He wants to lease a tiny 100 square foot commercial space with street frontage in a dense city like New York. Customers pay $10 to spin a wheel. Think Wheel of Fortune. There's two possible outcomes. A shot of whiskey and pickle juice or a collectible Chad Kroger stickle. Welcome to Pickleback or Nickelback. All right, Chad. Okay. I hate the idea of renting a commercial space in New York for this because man, you've got to sell a lot of ten dollar tickets to pay the rent on that. But I do like the idea of just being like a street vendor to test this concept because I think this spin the wheel concept just plays on our human emotion of wanting to win prizes, wanting to play the lottery, wanting to get rich quick. All right. I love the visual aspect of it, especially if it were like super lit up and bright and colorful and big. Like outrageously big. I tweeted about this when I went to New York with my family a year ago. I'll try to put it in the show notes where we were in New York just outside of Times Square and there were these immigrants with a platform that had like a rotating arm that you put your phone in and it plays that song on repeat. Welcome to New York. Right? And you pay 20 bucks and you stand on this platform and it just spins around you and takes a video and pictures and yada yada, yada. And I did a tweet about it and got over a million views because these guys are just cleaning up. This platform cost 2 grand on Amazon. I don't think they have to pay rent to be there on the street. I think they just have to get a license. They probably have to pay like a one time fee. I'm totally guessing. I could be wrong. But I don't think these guys are paying like a thousand bucks a month just to stand on the street because it wasn't like a food truck or a cart or anything. They're just on the street. I like the idea of you doing that exact same thing with this idea just to see how it goes. Prove the concept. I love the idea of testing concepts in high foot traffic areas like this because you can get feedback face to face. Super valuable, super relevant feedback immediately from people that usually have money. They're in New York and they're either traveling there, which means they have money, or they live there, which means at least they have enough money to live there because it's very expensive. So thank you, Mr. Kroger for that idea. I've got another question here on YouTube. Quinster48, is it possible to build a $1 million revenue business in a year? Absolutely, it's possible. It happens all the time. It happens every day. The Quickest. I built a 1 million revenue business was a matter of two weeks. And that's not an exaggeration. I'm not. This isn't one of those Instagram videos where I'm like flexing in front of someone else's Lamborghini. I actually did. I sold Bitcoin miners. They were $20,000 bitcoin miners. And it was right place, right time. I found product market fit. I found a good supplier. It was the culmination of seven different businesses that I had started in the past. Which that is an argument for starting a bunch of businesses and not just doing one thing is you're able to cross reference all these learnings. And so when you think about a million dollars in revenue is 50, $20,000 miners. 50 miners, that's it. I sold 50 products over the course of a couple weeks. Our second month, we did $4.3 million in the month of November 2021, in one month. Our second month, we launched October 1st. And that was like 12% profit, no funding. We all bootstrapped. So not, we're not just talking top line. This was profitable. It's a great business and I still own that business. So yes, it's very, very possible. But you have to pick a business with higher ticket size, right? I'm going to say that until the day I die. Maybe it's a pool company. You sell $100,000 pools, you just need 10. Okay, can you do that? Maybe it's a, let's say a driveway replacement company and your average ticket size is $10,000. You need to sell 100 driveways. Okay? So you find the older neighborhoods that have cracked up driveways and you start knocking on doors, or you pay people to knock on doors and give them a thousand dollar commission. There's a zillion ways to make a million dollar revenue business in a year. The hard part is actually finding a way to make a profit out of that. Because when you see people online talking about how much they made, quote, that's like the worst business word in the English language. Oh, I made $4 million last year. They almost always mean top line. You could have lost a million out of that four. So the hard part is getting it to be profitable. Because there are many Silicon Valley companies that raised many millions of dollars that took or more to be profitable, or raised nine figures and never became profitable and went out of business. So optimize for profit and not revenue. All right, YouTube's picking up. Come on. We got any more questions from YouTube? I would much prefer Live questions, then pre submitted ones. But let's go to the next one. This is from Bayou. Bayou wants to buy two leaf blowers and a ladder, hire two people, pick a neighborhood and go door to door offering to clean the pine straw off of their roof. Rain right then, plus $25 to bag and leave on their curb. Okay. Do I like this idea? No, I love this idea. It's a perfect idea. Right place, right time. You want to find neighborhoods that have the types of trees that are putting pine straw or leaves on the roof. You're right there. Most people don't want to get on the roof. I actually just cleaned my gutters myself. I'd been in my house for eight years. I'd never done it. I'd never had it done. Um, and if someone would have just showed up at my door, I for sure would have paid him a couple hundred bucks to do it. Um, I don't like the idea of you paying people to do it for you right off the bat. I want you to do it yourself, right off the bat, so you can know all the little nuances. What does Betty say when you tell her the price? Right. What is your objection? Like, what are your counters to all of the objections? I want you to do it yourself. Sell 100 doors and make a little manual and then start hiring people to do it. Or else you're never going to know what the most optimal way is to sell those services if someone that doesn't really care about your business starts it from day one. So you want to test this, you got to test it yourself. I do the same thing to this day, and I always will. And that testing phase is the funnest part. Okay, someone on YouTube asked, how true do you find the saying, build the plane when you are flying? That's a thousand percent true. There's. There's no lie in that statement. That's what I do today. It's what I did when I was 12 years old. Here's another question, Anthony. If you started from zero with extremely limited resources, what type of business would you start? Not afraid to cold call. I would love some sort of Legion aspect. I would start a home service business. It's the fastest way to put cash, money, profit in your pocket, period. And it's the fastest way to learn people skills, and it's the fastest way to learn sales skills. And it's a no brainer because you're selling services that people are already in need of. You're not trying to convince them to buy a widget. Impulsively this is something that they're either going to pay someone to do in the near future or that they're going to have to go out and do in 100 degree heat themselves. So here's a second option for you. Why do I keep looking over there? The camera's right there. I would flip stuff on Facebook, Marketplace or Craigslist. There are entire businesses of people that just flip furniture. Buy couch for 100, put in storage unit, sell for 500. I knew a guy that owned a box truck and he started by renting a U haul so he didn't even start with that and all he did was flip washers and dryers. That's it. Do you think that guy is ever going to go broke? Never. He set up alerts on craigslist anytime a washer was listed and he didn't even have automations. His alert was his only automation. He would reach out to them manually and just offer, offer, offer, offer, offer. He would just make a ton of offers and he there's like 8 to 12 things that go wrong in a washer or dryer. That's the 80, 20 of it, right? Of course there are hundreds of things that can go wrong but the 8020 of it there's like 10 things that can go wrong in a washer or dryer. He learned how to fix those 10 things himself on YouTube. He didn't outsource it. He, he had a storage unit like a 10 by 20 or something. He would have his tools in his storage unit, climate controlled. He would go out and buy washers and dryers for 50 to 200 bucks. Sometimes he'd get em for free cause the people just need them gone, right? They're like hey it's broken, I need it, you know, I just need it gone. And he knew man it's probably a $50 part. He would take em all back and he would have a bunch of tools on a shelf and he would just fix em up, take really nice pictures of them and sell them and he just put a hundred bucks in his pocket every time. 100, 200, 250, 50 somet sometimes he'd lose money but he made a six figure income, just washers and dryers, nothing else. That is a good first business to start if you were to ever go to zero. All right, let's go back to another pre submitted question. This is from Brady. Brady says I'd love to create an AI tool that works as a repair coach for automobiles. Could work for a bunch of different things but this is probably the One with the biggest tam. TAM equals total addressable market. Eventually it would likely be video enabled, but it would be a tool that could help you diagnose problems and coach you through repairing a vehicle. I know one of the challenges in these industries is that people sometimes need experience working on a specific type of equipment. But a tool like this would enable them to do more without having specific experience or training. Would probably require lots of funding to start, but I'd love to see this. I'd actually like to do it with medical repair. Okay, I like this idea. I don't think you need a bunch of funding to start. You could use a bunch of funding to grow it. But here's what I would do if I were you to find product market fit on this idea. I would find a very highly engaged Facebook group for something like 1983 Ford Broncos. Literally something that specific. A Facebook group with 10 to 50,000 people in it. You'd be surprised. They're out there and these people are in there all day talking about this Bronco that they're fixing up. Yada, yada yada. I would build a. Build a tool specifically for them. Take that manual, the Bronco manual, and make an LLM out of it using AI Claude OpenAI what have you and make like a chatbot. Just make a chatbot for free. Make it for free. And then while you're building this, start getting active in the group so you can get like a, like a top contributor badge in the Facebook group that will push your visibility more when you actually go to launch something and launch a very specific tool to a very specific audience and then for free and just use it to get feedback. Man, I really wish there were pictures. Like, I wish I could upload pictures. It's just text only. Like, it would really be helpful if yada. Or it's like, hey, it's glitching out when every time I ask it about the tires, because there's nothing in the manual about the tires. Something, you're going to get all kinds of feedback. Use that to keep building it out and then build it out for another model and then start charging for it. I guarantee you, if you do something like that and start building up traction, start building up a passionate fan base. You could raise money for it a hundred percent, thousand percent. We're going to see all kinds of AI tools like this, and we already are. Or niche products and services. This is a good idea. This is a stud. Another question from YouTube. Anthony says, Any hacks for Craigslist? I didn't realize the platform was still relevant. Anthony I would use a software called Cubics. Cubics. I'm making sure this is still around. Cubic Solutions. There it is. This guy has been around for over a decade. Craigslist Automation Software if you want to do stuff on Craigslist, this software costs like $4. I have no affiliation, but I've used it many times. I don't think it's. I don't think it works on Mac, which kind of sucks. It's a great, great software. You can auto email people as soon as they list things. You can scrape stuff. There are a zillion ways even today to make a lot of money on Craigslist. Let's go to a college student. Submitted Question okay, Jennifer has the idea for a travel website where users will have the opportunity to interact with locals from different countries. I also want to create educational content to learn about their cultures, history, etiquette and safety while traveling. In addition to virtual travel experiences, the platform will also offer in person tours for those who prefer physical exploration. These tours will be curated based on specific themes such as cuisine, history, culture, nature and more. These guided tours are within the city, state or even multiple states depending on their interest. I have been doing customer discovery, researching, competition and working on my mvp, which means minimum viable product. By offering this platform, I aim to promote cultural understanding, foster connections with people from diverse backgrounds and inspire curiosity about the world. Okay. Travel website for people to connect with the locals. In addition to virtual travel experiences, they will also offer in person tours. Here's what I think you do. I think you start with a travel website like this to do what you're saying. Start with one market. Kind of like the idea, just the advice that I just gave with the. The AI idea. Start with one very specific things. Maybe it's. It's Americans traveling to Bolivia, right? Start generating content about that. You could use AI to generate it, I'm sure. But then instead of offering in person tours, I feel like you should, or I know you should monetize this by sending referrals to current tour operators in Bolivia for percentage of their revenue. You don't want to be in like the Tor business and the content creation business. That should just be how you monetize. Instead of banner ads or, or a monthly subscription, use the content to drive SEO. Drive very, very targeted traffic. Use something like moz.com or some SEO research tool to find which countries are people researching information for that. Your future competitors are not bidding on keywords. You can use that SEO research to lead which country you start with or which area? Maybe it's Tuscany, maybe it's all of Italy. Whatever. Find an area that people are searching about there. There is an asymmetric amount of information on the Internet for travel information about this area. And then there's an asymmetric amount of competition for people bidding on those keywords. Start building content around that. Collect emails. Always collect emails. Okay. You could create a newsletter around this as well. Start with just this one area. Make the name broad but the area specific because you're going to add more areas so you don't want to pigeonhole yourself into tuscanytours.com or something. And then when you monetize, use existing tour operators to just send them traffic because that's a high ticket item. And then just make affiliate fees, referral fees from that. All right, I've got a student named Evan who submitted this idea. Content creation and marketing business. I help entrepreneurs actively participate and engage in the synchronistic flow of life through creative awareness coaching and mass shortfall form content creation. Recently graduated from Temple University and now I'm all in on my business. Okay, Evan, here's what I love and here's what I hate about this idea. I love that you're all in on this business. Love it. Okay. This is a business that has proven it's going to work. You're going to make it work. Here's what I don't love. I don't love the phrase synchronistic flow of life through creative awareness coaching and mass short form content creation. I have no idea what that means. That means no one else has any idea what it means. It sounds smart, but in, in an effort to sound smart, you're sacrificing future potential customers. Right? I know I'm not your customer. Right. But I assume that if you're pitching your idea this way that you're pitching your customers in the same way you want to speak and write on a third grade reading level because fourth grade and above reading level equals friction and friction equals loss of sales or profit. Okay, sounds like you're doing short form video content creation or editing or you're a short form video agency, which is great. We're still in the early stages of that. You're going to crush it. I would just change how you sell it. But it's a good idea and you're already doing it, so keep doing it. Okay, let's do one more question. This person did not leave a name, but they said when you are traveling, you pay a small fee to hang with people's pets in your hotel for an hour. Okay. I assume you had this idea because you're a pet lover. I have a pet, but I'm not a pet lover. I don't like this idea because I've never heard of this idea before. Okay? You can cringe all you want, but I stand by that statement. I don't like new ideas. Maybe this isn't new. Maybe someone's doing this. Right. I've been. I've been surprised by pet ideas over and over and over again. All right? So just because of the fact that this is a pet idea that sounds kind of dumb on the surface, that probably means that it's a good idea. Okay? Because you're probably a pet person and you probably had this need at some point.

And.

And as they say, which I agree with, you should create businesses that solve your own problems because that means there's likely someone else out there that has the same problems. I would never pay a fee to see someone else's dog or cat while on vacation. I just got a vacation and I left my dog with a border. And I. I love my dog, but I didn't miss him. In fact, I didn't really think about him that much because I think people are more important than dogs, period. That's me. That doesn't mean you should build a business around my opinion. I think you should test this idea in a very niche way. I just don't know that people are in the mindset to play with someone else's pet when they're on vacation and they're busy and they're hopping from thing to thing or they just want to relax in a hotel. So all else equal, even when considering the fact that a lot of pet ideas that sound dumb are actually good ideas because they become big businesses and they're profitable. Setting all that aside, I just don't like this idea. I think this is a dud. But I think you could test this idea relatively cheaply, and you should, so you could get a chip on your shoulder because of what I just said and prove me wrong. Anyway, thank you all for joining me. I would love to hear your business idea. You can email it to me. Chrisofounders.com no-just co founders.com and I'll do another episode like this. I hope you learned something. I hope this was good for you, and thank you for joining.