You Don’t Need a Big Idea. Copy These Winners Instead ft. Connor | Ep. #173

You're telling me this website has a million orders?

A million orders in under seven years.

If you spend $100 to acquire a customer, you're probably going to keep them for a decade.

New York Times article. Do I need to worry about microplastics and tea bags? Well, I'm using AI for like 30% of my workload.

I don't even talk about Google anymore. I don't know how people sleep with how many cool things are happening right now.

It's going to be different worlds.

All right, I had a quick chat with my friend Connor today. We discussed ideas like gifting businesses, AI wrappers, AI voice agent, microplastic alternatives, and kids products. We're all over the map today. You're going to love it. So share with a friend and enjoy.

The first idea that I want to talk about. So you sell on Shopify. You're a fellow Shopify owner or E commerce store owner. Whenever I see the Shopify plaques, Brad, do you have one of those, like one of the little, like, you sold ten thousand. A hundred thousand orders. Y' all behind you. Nice. Yeah, Flex it on the camera. Yep. Okay, so you got the 100,000 order plaque. Whenever I see one of those go up on social, I instantly think to myself, what is the derivative of this idea that should be launched or done? I just saw one on Twitter for one with a million orders and it's send a friend. Have you heard of send a friend? Have you ever seen this business at all?

No, I don't think I have. But I can just tell them going to love it.

Send a friend out. It's the simplest business ever, so it's got to either between. If I had imagined, it's probably got like a 45 to $55 aob and it's stuffed animals in a box with custom greeting cards. And you can send them to friends, family, whatever. This is crazy to me because I wanted to start a business just like this basically during COVID when the world was shut down. And I was like, people want to probably, like send each other like little gifts or fun things during this time of the year when everything's shut down. And each one, like, be friendly with someone. Such a good giftable product that I would imagine probably is not even that seasonal. And so I'd love to riff a little bit on like, what are alternatives to this exact style business of a gifting $30 to $50 price point. Right? Like, you hear of edible arrangements all the time. You think of like, you know, florist stuff. Now it's stuffed animals. What are other things that kind of fall into this category?

What about gifting plants to people?

Yep.

Like, plants are a lot more shippable than people might think. Oh, geez. What could be the angle that. I mean, it could be the same thing. You send it with a gift card and it's just a plant.

The other one, too, is like, on this occasion based stuff. So the plant to me is awesome because that's like a great housewarming gift. You get a new home, you move into an apartment, whatever. All right, let me send you a plant. Let me send you a candle. Let me send you, you know, a new front doormat or whatever like that. And how many people move into a new home each year? Which creates, like, a marketable moment for the Send a blank. In this case, it's send a friend. Somebody gets sick, you send it. You know, I'm on their collections page right now, and if you scroll down, it's self care bundles, dog bundles. Like, I think even having a ascended treatment would be cool. Like, whether it's people, kids who are in college who miss their family dog and want to, like, send a treat and a new chew toy to their animal, or your family friend just got a new dog and you're like, ah, you're probably gonna need a new leash. Let me send something to make it a, you know, a special moment. Occasion based marketing like that, I feel like, could go really far.

Occasion based marketing? Did you just make that up?

I did. I bet it's not. I bet there's a better term for it.

No, that sounds very smart. You're telling me this website has a million orders?

A million orders in under seven years?

Oh, my gosh.

Yeah.

Holy crap. And it's all. It's all Facebook ads.

I mean, it's 100% Facebook ads. But the thing I'll call out on this is that it's a million orders. I think my research, I think we did 7 million last year. So just to do the napkin Math, live here, 7 million with a $50 AOV is 140,000 orders. So I think, you know, they probably actually did more than that or their AOV is lower.

How do you make money at that? I mean, a 50 AOV with something like this, with. What are the cogs on this? 10 bucks. And then you got shipping. Like.

Yeah, if I had to guess, maybe there's higher amounts. Like, I'm looking even through here now, there are $88 bundles, you know? Yeah, $82 bundles over here with like a Hat and stickers. Like it's all pretty lightweight.

I wonder what the repeat purchase rate is.

I think it's probably gotta be a high repeat purchase. I also think there's probably a huge referral program in place. And honestly, like I know there's another company, Bump Boxes which does like maternity based stuff. I think actually we were, you and I were insane. Like mastermind thing with them back that club LTV thing a while ago, huge was in it. And they have a huge funnel from pregnancy subscription boxes all the way to I'm pretty sure selling insurance on the back end. So I don't know if there's like a full playbook here that other people could follow as well. But yeah, all right, well that is.

It'S all, it's all time driven, 100%. That's end of friends klaviyo flows.

Yep, exactly. That is send a friendship first segment here. What do you want to riff into next?

Okay, so I just can't get chat GPT wrappers out of my head. I just feel like there's a lot of value for ChatGPT rappers. And I just saw this startup out of Silicon Valley, they just raised 50 million and it's just an agent. It's like a sales agent that goes out and finds leads for you. But it's a rapper. Like rappers are raising eight figures. There's a lot of value in rapper. And so I'm going to think super base level, the most obvious dumb, like seemingly dumb on the surface idea ever. And it's simply an iPhone app that is a ChatGPT wrapper. That's just a personal life assistant. And what's the unique value proposition? It has really big font, really big text and you're pushing ads at anyone over 55 years old. And these are people that don't know ChatGPT. Like it's just easy for them to read. It's just a wrapper. And in maybe five bucks a month, 60 bucks a year, something like that. What do we think?

I love it. So I was sitting next to an 83 year old woman on the plane back to New York.

So here's how this works. I make you free videos. I actually know what I'm talking about. I have no greasy sales pitch at the end. And if you implement what I talk about, you'll make a lot more money and have a better life. And all I ask for in return is that you hit the subscribe button and maybe even the notification bell. Just like that. Thank you.

And she mentioned to me that she pays for Apple Care, or which I'm pretty sure is. I forget what it is. Like, there's some service that I think Apple offers that will allow you to speak with a genius remotely, just how it works. And then she'll go to, like, monthly trainings on how to use her device better. And I was like, first of all, you're awesome. And second of all, like, she would be a perfect demographic for this, where every time that you have a problem or question, rather than having to call you up your son or go to the Apple Genius appointment, you can immediately get answers. I think my question would be, you know, can. You've used the operator stuff way more than I have. Can they touch the actual screen of your device? Like, like, will they be able to say, hey, how do I call my. You know, how do I open up and post a photo on Instagram and will it walk you through it? Or does it give you prompt instructions?

No, it's not there yet. And that's not even. Like, I'm literally just talking about ChatGPT. Like, it's just chat. It's just a chatbot for old people that has really big font, easy to read, that people that don't know about ChatGPT, or maybe they do and they want something a little more user friendly. It's just. It's all based on the theory that interfaces win, right? If everything's a wrapper, then interface loyalty is a thing. If someone, if you spend $100 to acquire a customer, you're probably going to keep them for a decade because they're loyal to your interface.

Explain this to me, because I think I saw a tweet and I didn't get to read enough about it. But you've been deep down these rabbit holes for the last couple of weeks here. And the tweet said, with the rise of deep seek, everyone's realizing that rappers were actually the only valuable thing this entire time and that the platform itself doesn't matter. Is he the one that wrote that? Okay, so what does that mean? Dumb terms. I didn't understand that.

So it's like the knock on rappers is that they're commoditized. There's nothing unique or special about them. But what we're learning is the commodity is the model. You know, it's the open AIs, it's the deep seq. Like, they're becoming a dime a dozen. Like, just because of this new technology, everyone's learning how to create their own LLMs faster, better, and more efficiently than ever. And so the value is in the marketing and the interface and the community, like a community driven product and the loyalty and just the habits, like first principles. Like, I am like Sam Thompson. You know Sam, he's, he's building a rapper that's just like an AI chef assistant. And it's just Chat GPT, right? It's not even trained on a model. But his thesis is like, you know, we're moving away from the mom blogs where you have to swipe through all these ads and preamble and it's just going to be a chatbot that helps you cook your stir fry better. And once someone becomes accustomed to using that, they'll use it forever. Even though ChatGPT does the same thing.

You know, so, so I, I think that, I love that and I think that also from a distribution standpoint, that probably will be what wins. I think selling, personally, I think selling technology to old people sounds hard, so I'm curious what that would look like. But I do think selling it to young people would work. And I'm thinking from the standpoint of I had a conversation with a family friend the other night and she was a teacher and I was like, hours. People, like, people do homework anymore? Do people need to do homework anymore? Like, you have kids in school, like, are they, are they doing homework at this point? How does that work?

Yeah, they just do homework on paper.

But like, do they need to do the homework at this point? Like, if ChatGPT existing, like, should you be giving kids iPads with a ChatGPT wrapper? That is a homework tutor versus Chat GPT. That way they can't just take a photo and solve it, but instead of the try to take a photo, they say, we're not going to give you the answer, but let's talk through how to work this.

That's a good question. I don't know. I know there are tools that like can detect if something was written with ChatGPT, but if a kid, if a kid is sitting in class and he has to take an essay and he can't use his phone, ChatGPT is of no help. If it's homework, then he can use it. But like, my oldest is 14 and he's the only one of my kids that has a phone. And so it's not really relevant to me yet. But what is interesting is my oldest does not use Google ever. And will he ever? Does he have a need to? He uses.

Because he's everything. Yeah, I would do. Yeah, yeah, I would too.

Like, I don't, I don't really use Google that much anymore, unless I'm looking for something local. So why would my son. Because I don't even talk about Google anymore.

You know, it's going to be different worlds. All right, let's. I want to. I want another AI wrapper for this episode, but let's wrap that one up. I like the idea. I'm starting to get more nervous about every business that I could possibly run currently and thinking of how should I be using AI into everything? So I like that. And I want to keep on riffing on more of those, too.

Of all people, nervousness should be the opposite of what you feel right now. Like, you are poised to capitalize and monetize all of this six ways past Sunday, regardless of what businesses you have today.

Right? Yeah. No, no, that's fair. I think the difference between you and I, that I need to work on the mindset a little bit more is I think that you are more willing to look at your companies as, like, sandcastles in the sand of, like, I build it up and I have fun and I'm willing, you know, if the tide rushes in, I'm going to build another sandcastle. And in me, I'm trying to, like, build a sandcastle and then, like, dig the moat in front of it so that way the tide doesn't hit it and then, like, build up another little wall in front of it, and I'm.

And that is good.

Yeah, like, you should be doing both. Both, I think, are good. I think, you know, it's. It's a question as to whether or not it works in the long term, but I'm also getting more and more indoctrinated, I think, to your side, where I'm less tied to the things that I do that bring me money and more about seeking opportunity, which I think you've kind of always been about.

Well, and one thing interesting that I've just kind of realized my content and, like, my audience is the first moat I've ever really had a desire to build. Right. Like, I want to do with my content and my brand and my audience what Mark Zuckerberg has done with Facebook and what I've never done with a business. And that's just like, all in, only this. There will always be tangential things that break off of this, but this is the thing. I'm going to obsess over, analyze, look at metrics, and, like, do until the day I die, like he is with Facebook. My content is the first thing I've ever really felt strongly about doing that with.

Yeah, you're going Mr. Beast for business content. Yeah, yeah, I love that. I have a headline that I can guarantee is a $20 million e commerce business by next year if somebody's listening to this and executes in real time. You ready for it? Yep. New York Times article, do I need to worry about microplastics and tea bags? So I'll save you the article. Yes. And I know that there are so many alternative ways to steep tea. That being said, for everyone who's currently using tea bags and worried about health and thinking about that type of stuff, you want an alternative. And that alternative to me can be any form of material that is not going to put plastic into hot water and then straight into the bloodstream. And the reason that I've been so gung ho and just diving into this microplastic stuff over the last honestly month now, it's probably the hottest like what you are for chatgpt rappers right now is currently the rabbit holes that I've been going down on microplastics. And I think a lot of the reason is because of seeing the case study that is native deodorant and seeing that they sold a hundred million dollar deodorant business solely from the one insight that people do not want aluminum in their deodorant. And so I think finding a product that is highly consumable, whether that is in apparel, whether that is in, you know, even like there's a plastic lining on soda cans that nobody knows about or talks about tea bags, like finding the microplastic alternative version of that and delivering a product there I think can be a eight figure if not nine figure opportunity. What do you think?

Oh, dude, I just got a very specific idea as you read that headline. Okay, you ready? Yeah.

Yep.

So I used to have an E Commerce fulfillment business. We had a customer for a hot minute by the name of the iron fish. Okay, this is the most random thing you'll ever. This is like, this has like short YouTube short written all over it. They literally sell an iron fish in like a box.

And I'm looking up this photo.

It's specifically for Indian cooking. It can be used for anything. But for whatever reason, like we want to have more iron in our our meals, right? Iron is good for your body and so you cook a curry.

That's crazy.

You freaking throw a metal fish in the curry and get more iron out of your food. Who would ever think to like purposely put something inedible in your food while you cook it?

That is so good.

You said the teabag comment And I thought, someone needs to make a reusable tea bag made out of metal. And then I thought, why not iron? We need more iron in our diet. You could reuse it like a mesh, like a chain mail where you put tea inside of it and you let it steep.

So, you know, I don't know if you drink tea. Are you coffee guy? I know that you have your, your energy drink.

I drink tea sometimes, but I'm an.

Energy drink guy because they have like little metal pincher things that you can grab tea leaves with. But they're probably some cheap aluminum. I think to your point, a really high end version of that, which is more iron. No, no. Messy cleanup. You figure out that's probably the most annoying part with it, if I had to guess. That's really cool. Is there another version of this that's not just iron?

I don't know, but that could be a thing. Aluminum fish. Just rub that thing all over your armpits.

Wait, what is this iron fish alternative? No, this is like the thing that's pretty crazy because I'm even thinking, you know, can you find a way to cook with other. I'm thinking like a bath bomb of vitamins and you put it into like a. I don't know if it's crock pot or I don't know if it's like a stir fry thing and it'll slowly. It's flavorless, it doesn't taste like anything. But all of a sudden you're getting vitamin A, B, C, D, you know, all the way through Z in your diet on a daily basis. That could be interesting too.

A functional bath bomb.

A functional bath bomb.

That'd be a good domain name to own.

Don't buy it. What, what's the domain. What's, what's your latest domain name that you just bought? Didn't you buy something recently?

Yeah, I bought nevercall again.com. that's an idea we could talk about.

Nevercall again says that. Is that the chat gbt rapper that you're going to be rolling out?

That. That is an AI voice wrapper where, you know, let. I'll use a niche use case, but it could be as broad as you want.

I'm.

I'm a. I'm engaged to be married or I'm a wedding planner. I need to call a bunch of caterers. I need to call a bunch of venues to get the best quote. More venues I call, the better quote I can get. I click a button, I'll never call again. Five minutes later, I Have an email with quotes from hundreds of venues five minutes later, because it's concurrently calling hundreds of venues in your area. And it's saying, hey, I'm an AI voice agent calling on behalf of Mallory. She's getting married on May 11. She wants to have a meet and two sides. She's going to have 50 people there. If you have any questions, let me know. I'll relay everything back to her. And so it's like you get ahead of it saying, I'm AI so there's no awkward. Because there is going to be an awkward pause. And then like, it's so much better than Mallory calling because, A, she doesn't have to B, it knows so much more than her about what a wedding should cost. They can negotiate for her. And so take that idea and insert it, consumer B2B. Doesn't matter. Everyone hates calling, so never call again.

Okay? So I. I would say the V2 of this, that you could probably even make more money, because I love it. And eventually what's going to be the weird world that we're going to live in is when this idea is your AI calling another person's AI and we're.

Like a year away from that. Like, it's not going to be that far.

That's crazy. Well, I think the V2 of that that I think can make a lot of money, is that specifically for cost savings. So, I mean, it was kind of in the message that you just said there of calling around different wedding venues to try to find different prices and, you know, whatever. Two examples that come up to mind for me. I'm currently trying to close on a real estate deal in New York right now. Something happened to the property and I need to renegotiate terms a little bit. I asked Claude, here's what happened. How can I handle it, and what can I use to negotiate? And Claude gave me a very good idea that I was not already thinking of as far as, like, here was the lever that I can pull that delays closing, saves me money and makes sure that I don't end up getting screwed in this deal. I think either a large transactional, like, negotiation bot of, you know, it's a plugin on a call. While you're on the call with a person, someone says this and, you know, maybe like a meter goes left to the right of. We think they're bluffing a little bit. The leverage is more on your side. Here's how you can respond or don't respond and just wait here for the next 10 seconds, like a live coaching one I think it'd be really interesting. Or the alternative is is it bill.com or what's. What is the company that is basically an outsourced procurement department for your business? You know what I'm talking about?

Yeah, I do, but I don't remember which one.

It's, it's some website where you can go on to it and upload all of the vendors and how much you're paying, whatever. And what I've quickly realized is I've gotten screwed by so many vendors because I signed the first contract that they send over thinking that that is the end all be all. But you can go on there and upload all of your information and if you could have ChatGPT go through and Melissa or John or whatever alias they want to put together is starts calling out to all of these individuals and companies are sending emails and being the internal procurement department. The reason that Walmart beats down on all the vendors that they work with a because they're Walmart and they have pricing power, distribution power, whatever. But they also have a thousand person procurement team whose only job it is to save the company money and get the best deal possible. Now you can have that same thing for your small business.

Dude, it is so funny you bring this up. I literally like I had a 37 minute call last night with one of the founders of and I had not talked to him in a while and the basis of that call was like how can we save money on procurement? And I was just having this conversation like 2 hours ago how like there are so many ways they could use AI, right? Like so many, like they have thousands of vendors and SKUs and so yes.

Like that needs to be a thing to give you something that you're probably going to cry about but also to show you the other half of the world. I will not mention any names but somebody in my life works at a legal firm, I won't mention where and they are sitting down with their IT department yesterday and one of the senior attorneys, there was some small incident where one of the attorneys used AI entirely didn't proof check it, AI made a mistake, they sent it out, they got in trouble with a client supposedly like a very, very big. No, no. One of these Senior attorneys, this 80 year old guy who runs the firm basically goes well we should probably just ban AI from ever being able to be accessed on all of our computers. Okay. And the person that told me this story was like well I'm using AI for like 30% of my workload and then you know Obviously the other 70%, they're checking and making sure it's right and they're doing real lawyer work. But they're like, if we do this, we're screwed as a firm. Like it might be fine for the next 12 months, but then after that every other firm is going to adapt this technology. So I think sometimes in our world it is constantly, you know, grass is always greener and things are going to work out, but in a lot of other older antiquated industries, it kind of makes you scratch your head as far as how long it's going to take for this technology to truly get adopted.

Dude, it's like these cars are so dangerous. This thing goes 80 miles an hour. Just killed someone. We only do it in horse and carriage from now on.

Yep.

Dude. I talked to my brother in law last night. He got a job at $150 million company in the Southeast. Just your basic boomer owned company. But it's, I mean we're talking, it's a nine figure company.

Yeah.

He says 90% of his coworkers, they may have heard about ChatGPT, but they have no idea what it is or what it is. 90%.

My dad is 60 and I showed it to him for the first time a month ago.

It blows my mind.

We're in a bubble. I know, I know. But I'd rather be in this bubble than their bubble.

Oh heck yeah. So video is cool, but you know what's better? Long form audio via podcast and my newsletter, tkopod.com go there to subscribe for free to my newsletter. It's one email a week, very tactical. And then go to my audio podcast, three episodes a week. Stuff like this, you're gonna love it. All free. No sleazy sales pitch. Tkopod.com the last topic at least that I have.

And then if you have anything else too, let's keep on riffing. Keep on going. I've realized that I've now shared mostly E Commerce one. So in a future episode I'll do something a little bit different. But I'm going to finish up with one more E Commerce one just because I was shocked to find out how big this business is. And if you know about this, I'm going to shift into a different business idea. Have you ever heard of House of Noah?

Oh, that sounds familiar, but I don't think so.

Okay. Because I feel like if people are listening to this, they might just start saying I'm just naming popular brands, but I've never heard of it. That being said, I also don't think I would be in the demographic to hear about it. $100 million business they sell play mats is like their flagship product, playmats. Now they have, you know, bath mats and standing mats and all of this stuff. But they're super padded kids play mats that are stylish. So like everyone's kind of, you know, if you've ever built out a home gym and you're not just buying like the classic horse stall stable, like big rubber mat types of things, you know, you're getting the cheap styrofoam stuff. That's what this is. But like it looks nice and like the material is slightly elevated compared to the classic plastic looking one. Have you ever thought that this could be a hundred million dollar business?

No, but I really like the framework of taking kind of a ubiquitous generic child's product like high chairs and making an ultra premium or like plastic free version of that.

Like what a good idea. So, so I mean you're, you're a dad, so you've probably gotten way more dad related ads than I have. Have you ever heard of. It's called a learning chair. I didn't realize that this is the thing. Okay, I'm sorry. No, it's called a learning tower. Learning tower. It is basically like, I guess I don't know what a high chair is entirely. It's a high chair like, like a.

So you eat food in next to the table.

Okay, so this is, this is that. But they are standing and they are protected by a very small either piece of plastic or piece of wood. But the idea of it is that they are now able to. The kid is able to be at your kitchen table watching what you do. They sell for anywhere from 50 to $200 depending on the aesthetic. And they can be disassembled. You know, easy IKEA furniture. Between that house of Noah and then. What was the last one? The last one I found was like I'm gonna get this name wrong. It's like, it's like a play couch. It's like play a game or something like that where like they're modular couches that people can build and rearrange in a playroom. If you have a playroom. I think kids furniture is hot. It seems like a logistical nightmare to ship all of this stuff, but it seems like the type of thing that people are also willing to spend a ton of money on.

And I feel like parents are so eager to get kids away from screens that like anything interactive and touch feel is very hot right now.

Yeah, absolutely. I feel like the framework that's being applied to all of these things. So this one that just popped up and I clicked or add nugget comfort is like the modular original Playcaps is what they're calling it. $250 for basically a bunch of couch cushions that don't look the worst. And they could be corduroy or micro suede or whatever else. And then all of the other ones, like the Learning Tower, the, you know, the play mat stuff, the, the classic trend seems to be what's the cheap thing that we had growing up. So either like black and white foam cushions or it was like the, the Fisher Price, like, you know, like fully plastic things. Take all of those, whatever you can think of that was something cheap that you had growing up and make a very nice elevated version of it so that way it doesn't look like trash in your house.

Yeah, that's a great idea. Like, I mean, what about an entire kid's brand built around no plastic?

Okay, again, let's bring it back to the microplastics. I think that putting a plastic bottle in your kid's mouth is going to be like the equivalent of smoking a cigarette when you're pregnant in a couple of years.

It's like, it sounds crazy, but it's not like anything plastic.

Yeah. I would be very concerned to be an oil company right now, personally, or even just a plastic company. But here I am as a recruiting business owner in the age of AI. So who am I to talk?

Well, the thing is, I think, I think plastics, like is like a small fraction of a percent of the oil industry. But I went and bought like, I.

Guess, I think so.

I think it's like the 80, 20 of it is like gas, like fuel and gasoline. And then there's like lubricants, plastics and all that in the 20%. But I bought six plastic domains like three years ago.

How many domains are you on right now?

Like 140.

And are they all on Auto Renault?

No, I routinely call them, but I own. And none of these have anything on them. But I own. Nevertouchedplastic.com plasticinblood.com plasticinyou.com plasticinyourblood.com plasticinyourbody.com and usebioplastics.com.

So you can probably sell some of this to Brian Johnson.

He has microplastics in his crap, doesn't he?

I think, I think he has a product that he sells. I don't know if he has the domain.

It's, it's, I'm saying Like he gets a lot of crap because his products have microplastics.

Oh, do they? Oh, I have. I would be surprised if they do. You think they do?

Well, they, they do because it's like literally impossible. Yeah. To like get around it in a lot of cases.

Yeah. Unless you're shipping the packaging, you're shipping in metal and glass Tupperware. Yeah, yeah. The last one on this list, like plastic free IV tubing. This to me feels like the most. No brainer. If anyone was smart enough and wanted to like run through the logistical, bureaucratic, you know, medical device sales business that's out there. 60 to 70% of IV tubes are made with PVC and DEHP. And a lot of studies are linking those plastic tubes to, to microplastic and nanoplastic exposures into patient bloodstream. So like imagine you're fighting for your life, you're on life support and all of a sudden they're putting plastic directly into you. Which again, maybe we're making. You know, I think a lot of this stuff is exposure for longer term. So I don't think it's. We all know that, you know, stuff's not going to kill you right off the bat, but it is pretty crazy to think that that is still made with the material that it is today.

It's crazy, but I bet like, if we knew more about the logistics of it, we would realize how difficult it would be to find an alternative that just works, you know what I'm saying? That's affordable also. I think in any setting though, like hospitals can frickin afford to pay a little more for their tubing, whereas a lot of other settings and businesses could not like it. It reminds me of food, you know, like we all like, what is it? Sweet, green, like they're not profitable, you know, like. No, what we say and what we do are completely different things. Like everyone wants a salad, but we don't want to pay more than 10 bucks for it, you know.

Yeah.

But then there are some industries that have the margin to really afford to be able to swap out, you know, a $5 plastic IV tube with a $30, you know, healthy IV tube. But I would just think it's logistically difficult, but it's, it, it's an inevitability that there will be no plastic IV tubing. It's just a question of who's going to tackle that and when and how much.

I agree. Cool. All right. I feel like we covered some good stuff today. What else? Anything else in your brain has, like, idea wise aside, Just, it's just fun.

Like, I don't know how people sleep with how many cool things are happening right now. I have no interest in sleeping.

All right, entertain me with your thought on this. Do you think this will impact US labor more or overseas labor more?

On the onset overseas, I think the rich are going to get richer and the poor are going to get poorer.

That was, that has kind of been my take and I'm trying to like, math it out of like, all right, does this suddenly mean that the best talent in the world that is not starting their own business gets paid less or gets paid exponentially more? I think exponentially more.

Exponentially more. I, I, I don't know why, but I'm thinking of Nick Saban, coach of, you know, former coach of the Alabama football team, made $10 million a year coaching a football team. How is that possible? Why? Okay, well, two, he drives billions of dollars to the university. And the, the second reason is because he does something that no one else can do. He's just, he has a unique set of skills. I feel like this is going to enable more people to be like Nick Saban because he's not going to be one in a million. It's just going to BE technology that 8 billion people have access to.

And at the same time too, I think in order to be that person, you have to upskill yourself to the nth degree. Like, I think my takeaway on this is that if you are a mid level, low level or generally like a just get by type of employee, it's going to be a very tough world for you. Yeah, yeah, yeah.

I like, I mean, just like, I feel it's like gravity. Just like if, like a law, it's like the third law of thermodynamics, right? Where the, the rich get richer and the poor get poorer. And that's been happening in the United States in our demographics. The middle class has been disappearing for a decade or two now. And I, I just say take that same principle and apply it to technology and make a very deliberate decision in your life. What side of that equation do you want to be on? Because this has never been more accessible to anyone. Like, they're just forget wealth for like chat. GPT is free. You don't need the 20 version, you don't need the 200 version. It's free to everyone. Like there, there are no excuses anymore.

Yeah.

Like just.

Well, I will, I will say if you have the chance, listen to the Chris Sacca Tim Ferriss episode. It's probably the best podcast episode I've listened to in the last 12 months and it's so wide ranging on a bunch of ideas. Gives a slightly pessimistic view. Not in the sense of like the future is going to be worse, but. But more pessimistic in the what do we do? And both of them are very smart people and they're both kind of like, I don't know. And they're both like Chris Sacca's like, I think the example that he gave was that five to ten years ago the very good parents are getting their kids into computer science and programming. Right. Like you're a good parent if you like kind of persuade your kid to do that. Now he's like, I wouldn't do that. Like that's going to be a commoditized skill. And like that probably isn't necessarily going to be the most useful skillset. He's like, as far as what I tell my kids to do now, I don't fully know. And I think it's interesting that he. Sam Altman as well kind of talk about how it's going to probably have to change a lot of societal standards. To your point, I saw that clip. Yeah. To your point, more jobs will be created. Absolutely. But to Saka's point, it was all right. I grew up in a town in upstate New York and when the factory shut down that everyone's employed about employ that like bad things happen in society, like bad things happen in society when people don't have work. And like if this changes that, like we need a new way to either get them involved or to figure something out. So not to end this clip on all, all doom and gloom but like it'll be a very interesting world of like take advantage of it now and to your point, get on the leading side of this. That way you can use it versus versus kind of being like replaced by it.

I think, dude, I'm just, I'm. I'm optimistic.

Like, I know you are. Yeah.

It's just. I don't know. I'm optimistic. It's just going to be a net win. It's just going to be a net win.

I think it'll be good too. Like even one of my business partners, Geo, he was scraping all public town like transcripts. Like there's transcripts for like public meetings when like zoning decisions and permitting is being made. And he was like, I could just put the website in to. I forget what he was using. He was either using Deep Seeker, Gemini or one of these ones. I'm not super familiar. And he's like, great. Now I have a searchable database of all of this, and I can learn about all the big projects and the projects coming up. So, like, I think the hard part that everyone's kind of sitting here with right now is not realizing how much it's going to enable people to do that. Were previously tasks that would require a 10 person team. We're now getting in 10 minutes or 10 seconds. And so that's going to, I think, break people's brains for a couple years until we realize that everyone's kind of got these superhero abilities. And then it's going to be about having a lot of agency as a person to rise up and take advantage of that.

Amen. It's going to be a wonderful 10 years. All right, thanks for checking out today's episode. And we will have Connor on again soon.