You Don’t Need to Invent New AI Tool. Just Package One Use Case ⏐ Ep. #188

I start FaceTime with ChatGPT. It's insane. My house isn't cooling. And it's like, well, show me this coil down here. Okay. Put your hand on it, Chris. Is it cold? It's not cold. I think you're out of Freon, or else your condenser is broke. It was being my mentor. Put that in a wrapper. I promise you, 93% of Americans don't know that that feature exists.

You get their Google Maps picture of their house, and then you have AI change the paint color where you have AI change the roof.

It removes the friction of not knowing what the end result looks like.

I was just talking about the postcard. What about an app for the guys who go door to door? It's on. On their iPad. And they're like, hey, Lip, that's freaking genius.

These businesses didn't exist three months ago. Someone listening to this will build this, and I hope it's successful for them. Welcome back to the Kerner office. More cool business ideas today with my friend Nick. Let's get right into it. All right. I have a business idea that I shamelessly ripped from you that I think someone listening should start, like, this afternoon.

Okay, I'm ready for it.

You ready?

But hurt. All right, but I'm ready for it.

So you told me about a month ago that you were using ChatGPT to play trivia games with your sons, correct?

Yeah.

Okay, so about a week after you told me that, I was on a date with my 9 year old boy and we were driving around and. You know, sometimes it's hard thinking of things to talk to your sons about or your kids, right? Yeah. How was your day? Good. What do you like to do? I don't know. And so ChatGPT can really be a relationship enhancer. And so I took a page out of your playbook. I used the ChatGPT voice to speech feature, which is amazing. Like, if I'm on my phone using ChatGPT, I rarely type anymore. I just talk to it.

It's amazing.

And I'm kind of like my uncle who only does, like, speech to text. I'm like that version now with ChatGPT. Everyone in the room can hear me. Yeah.

Hey, ChatGPT, I have a fungal infection on my scrotum.

I was just gonna say fungal infection. I was just gonna say that. I'm, like, in the middle of church. Fungal infection. Third toe causes.

Can we quickly talk about how much I hate the new voice?

I hate it. I don't want you to pause. I don't want to hear you breathing. I don't want to hear you chuckling. Be a robot. Be fast like mine.

I don't know if yours sounds like this. This is exactly what mine sounds like. Okay. Yeah. So what happens in these? I'm like, I don't stop. I want you to sound authority 1.5.

X.

Why is that not an option?

It will speak faster. It will. Yeah, just say speak faster. And it objectively does, but you have to say it every time you start a new chat anyways.

You're on a nice date with your son and you start using that mode.

And so I took your playbook and I said, hey, I'm a dad. My 9 year old is here. Make a trivia game between us where we can compete against each other, but make each of our questions, like, age appropriate. And it was amazing. It kept track of the score. It. It asked him questions about Pokemon. It asked me questions about world history or whatever. We had a great time. And I wonder if this is like, you know, web 1.0 was like, late 90s, early 2000s. 2.0 is like mobile, right? And web 2.0 brought us all into our screens, which is a shame. I'm very hopeful that Web 3.0, the new AI that we have in front of us, is going to hopefully bring us more together. It can, like, augment something, supplement our relationships. Because if it weren't for this, we would have just been, like, sitting there in silence listening to Brand New, which could be worse. We just had this. We were joking and we talk about the questions and what? Oh, and it just. It just brought us together.

Can I.

So here's the idea. Yes, please.

Well, I was just gonna say this is a quick up level. I've started doing that now with two of my boys and me. So there's three of us and each one of us have different topics. So, like Otto, my youngest, he didn't. He's like, I don't like geography. I want to do Minecraft. His trivia category was Minecraft. Mine was Geography. Voices was history.

Oh, cool.

And then we played it and, like, Otto ended up winning. I don't know how he knows so much freaking about Minecraft, but it was so fun, man. Because then.

Because each.

It was a game for, like, each one of us that we were playing together. It wasn't like, let's play Risk and two of the three people actually hate Risk, but the one person. You know what I mean? It's like, it was really fun. It was really cool.

Now that you mentioned that like, are there even games that exist? Like, there are games where it's like the minimum age is three. Like Uno, we're all on the same level. And the older people are like, I'm bored. There's no strategy here. The younger people are like, this is fun. Has there ever been a game, like, other than some random obscure board game that works like that? You know, it's like literally on everyone's level.

You're gonna laugh at me. I think a game like Dungeons and Dragons is like that in the sense that it's. I've never played it, but it's like you can tailor it to each person. And so it's like, oh, I'm a third level mage and I have my little bag of tricks or whatever and, you know, another person's an archer. I don't know. But like, it is unique to each one of them. But no, I don't think that there is a game like that because it was just. It's too hard. Like, there had been no way to actually do it up to this point.

Right. Anyway, the idea is someone needs to build, build a version of this in a mobile app, a wrapper. You could use Lovable, Replit, Windsurf, Cursor, Bolt, New Vercel. Like, you pick all of them can build mobile apps so easy, like three bucks a month, maybe $20 lifetime. You could charge for this and like you would have user engagement. It would bring the. The kids would go to it. The dad was like, and you don't have to make this like a family trivia game. Like you could literally make this father son trivia, like mother daughter trivia and as niche as you want and then test all the marketing angles. Like, once you build one, it's significantly easier to build four or five other types of trivia games. Insert any niche you want and then see which one just resonates and takes off.

I thought about building it and really the way you would do it is you'd have a screen up front that was like, okay, what topics are is this person interested in and what age are they? And then once you have that, you can play the game because on the back end you would prompt it to say, make sure that each question is tailored to their age and it's age. Like age appropriate level of difficulty is going to be balanced or made for each age. So like the back end is super easy. You wanna know the reason I haven't done it? This is gonna be really stupid. I'm worried that it would do really well and I'D like, wake up and I'd have. And I'd have like a thousand dollars in API charges. You know what I mean?

Just.

Cause like so many people, all of a sudden, they're doing it.

Best problem you could have.

What are you talking about? I know, I know. Crass.

That's like the most backhanded compliment ever. You know why I'm not doing this 99% of the population? Because I'm lazy. I just haven't done it. It's like. No, I'm just. I'm genuinely worried it would be too successful and I wouldn't know what to do with all that newfound wealth. No.

Because then I have to figure out how do I integrate the payment? And I'm like, crap.

Because that's the problem. You want to have, Nick.

That's why we're different, Chris. Because I start looking into it and it's like, oh, hey, GitHub, will you please do an audit of my code? Or Supabase, do an audit of my code? And it's like, fatal error here, security protocol is missing here, flaw here. And I'm like, oh, crap. If I'm going to do, like, if I'm going to have a payment model, I can't have all this crap. And then I got to get somebody else to finish developing it. Those are like the cascading steps that stop me from actually doing it. Okay, so what you wanted to hear?

No one cares. Work harder, you said. Jocko.

I do love that idea, man. I do freaking love that idea.

Someone's going to build this. Someone listening to this will build this. And I hope it's useful for them.

It should be me. And I have it.

Yep. All right, all right, what you got?

Well, a quick follow on. Owen and I are developing this thing called One Life Tale, and part of the experience is an AI guided or like AI facilitated conversation where family members can call at the same time because they're in different locations, but it will spur them to tell stories about things. Like, you know when you get together with your family at the holidays?

Yeah.

You tell the same five stories over and over.

Yeah.

You know, remember that one time, Chris, where you just freaking showed up on the way home from school and you had one bag of candy and one bag of fruit and you were just happy as could be.

Well, who captured this? Every time I'm with my. My parents, they tell me the story about me waking up in the middle of the night as a four year old to sneak pizza out of the fridge and I accidentally snuck the Jalapeno pizza. And I woke up crying and screaming with a jug of milk in my hand in my underwear. Okay. It's embarrassing. Don't tell that in front of my friends.

You were diagnosed with so habanero, but as I like to call it, habuttonero. Anyways, like, who captures those stories? And unless you're with the family that's all together. So anyways, a part of this app is capturing those stories and AI is facilitating the conversations. So to your point, I think in a weird way there will be AI facilitated human interaction. Like it's, it's, it's going to happen.

I really like that idea, actually. And we have like next to our dining room table, it's called, it's like a little card game. It's called table cards or something. And it's specifically for generating conversations at the dinner table with your kids. So you just pull out a card and it's like a thought provoking question. It's not customized to your family. They've sold millions of those things. So to me, it's like a personalized version of that in a digital form that. What I think you should have it do is connect to either your icloud photo album or your Google photo album, whichever you use, and use that to pull up questions like, tell me about the vacation you took to Orange beach in 2017.

That's super smart. Yeah, that would be, that would be amazing because it's just going and mining things that are already there. So this app is actually. Do you remember when we talked like last November, and I said one of my favorite ideas would be to capture stories of people in assisted living facilities?

Yeah. Wasn't that episode 101? I think it was back on, like December 6th. How to cash in on the $16 billion genealogy boom with AI tools.

That was it. So, like the, the general premise behind the idea was we have these generations that are passing away. My dad's here this week, which we're getting a bunch of stories. What happens to those stories? They die with that generation. Or it's like, oh, you, you remember that story your dad used to tell you? So my dad is telling my, my son all these stories and guess what they're wearing this week, Chris? They're wearing my limitless pendant. They're capturing all the stories and like, I don't have to be there for it. And so we're capturing it to be able to catalog that. Anyway, anyway, so we, we had that idea last year and, and the premise is to let families capture these Stories, even when their family member is in an assisted living facility. And then to, like, go to these facilities, set up a room, capture the information, and then create a product for them where that. That story exists. So Owen liked that idea, and he already had a product that was similar, but it wasn't geared towards the elderly population. And he's now, like, retooled it, and we're focusing it on this, on capturing stories. He's got 11 labs on the back end that is taking their voices. And so now you'll have, you know, grandma's voice, mom's voice, dad's voice. It's also facilitating conversations with people, whether you can capture the conversation that they're having about the stories like, we were just talking about. Oh, remember that time when you were 16, you were such an idiot, you crashed that car. So now there's, like, a repository of these stories, and what it will do then is take the stories and the input from each person, and it will create, like, a consolidated story effectively with a narrator who's telling it. I just love that piece of it because now we can actually capture the cool things that have happened and the stories that have passed from older generations. And, like, my kids can hear it because my dad tells a story about when he was captured by the Indians and almost cooked alive, or the time that he beat some guy up who was a bounty hunter because he was swearing at him too much. Like, it's. These are just funny stories that you. You probably will forget over time.

Oh, okay. I love all of it. I love everything you're saying to me right now. But I think I just leveled up our original idea. This is so obvious in retrospect. So we had talked about putting, like, some sort of a booth or a laptop or something lightweight in an assisted living facility where someone could walk up to it. They could be prompted once again, because they might not remember all the most relevant stories. So the voice agent would just start talking to them and get all these stories out of them and record them. Why not just make this an app that's just an AI voice agent or a phone number that you call anyone in the assisted living facility that has a phone or the person themselves with their own phone could just start talking to an AI agent, and they probably wouldn't even know it's an AI agent. And it would ask them, like, tell us about this. Tell us about your time in the war. Tell us about. And it would. It's the same idea, except done through an app or through a literal phone number.

Yeah, I Think the only hard part with that would be to get them to adopt it and to utilize it. Although I think once you got them to use it once, they're going to use it over and over and over again. Because all of us have that, like, innate desire to connect with other humans. And, dude, it feels like you're talking to another human, right? Like you're having a conversation. You're telling stories back and forth. And when you get to that age, generally you're more interested in, like, telling your story than you are necessarily of, like, hearing everybody else's stuff. So all you have to do is prompt them, they start talking, and then you capture it. I think it's a great idea.

It's a banger.

All right, so this brings me to my favorite idea of the week. Last week, you talked about piggybacking. It's one of our frameworks. Another one of our frameworks is riding tailwinds. Tidal waves, all right? And there are a couple of big tidal waves. One big tidal wave is the aging population like we just talked about. Another really, really big tidal wave is the lack of skilled labor. And I want to go through some statistics to sort of set this up. So right now, we are short 550,000 plumbers, 600,000 auto mechanics, 80,000 electricians. Right now, okay?

In just in the U.S. just in the United States.

By 2033, almost 2 million unfilled manufacturing jobs, which is crazy. Our generation grew up, and it was basically like, if you don't go to college, you don't want to end up like that guy. And they point to the plumber or the electrician, and it kind of screwed a whole generation of craftsmen out of the job force, right? And so now these guys are getting micro started. Now these guys are retiring, and there's not enough people to replace them. But what we're seeing also is this other massive tidal wave. An aging infrastructure. Within the United States, homes are aging like crazy. So stuff's falling apart. Are people selling it and just moving to new builds? There are some people moving to new builds, which also need tradesmen. But people also need to fix up their house. Maybe they remodel their kitchen, or maybe the electrical's going bad. Like, we just replaced our. Our panel here at our house because it was a big problem. So we know that there's these sort of big tidal waves happening. The number of craftsmen is going way down. There's a big demand for it because we have an aging population and we have an aging infrastructure in the United States. And then you also have guys like me and you, and we did talk about this idea last week, but we have guys like me and you who don't really know what to do with their hands. I'm going to tell you right now, Chris, I can't build it, but I think someone needs to build it. I bought the domain handyman mentors dot com. Why isn't there somewhere for people like you and I to go and just find a handyman mentor? Not even like, oh, I need to find a guy to go and fix my H Vac or whatever.

Right?

Because if you go right now and you try to find a business that's going to fix your H vac or your plumbing or your electrical, how booked out are they? They're like weeks or months booked out. They're not going to come to your house. I don't necessarily need a union, bonded, licensed plumber to come to my house. I just need a guy who knows how to his way around the kitchen to come show me how to change a couple of pipes.

Like, if you're. If your dad lived in town. Right.

If you're. Exactly. Or your uncle or whoever you're close with. Like, literally a mentor that can show you how to do this stuff. Because it's not complicated. And I'm not. I'm not going to sue somebody. But I'm also. I don't want to wait for, you know, my air conditioning to get fixed in the summertime maybe, and maybe H Vac is too complicated. But I think there are a lot of things that you could fix around your house. And if we're just waiting on a company to fix it, we're going to be waiting a long time. So why not take back some of that lead time and some of that demand and start hooking up guys like you and I with local mentors who know how to do this stuff so that we can learn how to do it, so we can learn how to actually just the easy stuff instead of waiting on a freaking electrician to come out because my breaker tripped and I don't know how to flip the switch back. You know what I mean?

So you're saying, like, not to connect millennials with handymen, but with, like, other older dudes, like boomers that just kind of know their way around a house.

Yeah, I went to Home Depot today, who helped me at Home Depot today? This older boomer, super nice guy, super knowledgeable, probably just is working at Home Depot after he retired. Actually, not probably.

I asked him.

He's working at Home Depot after He retired because he knows his way around the yard, basically.

And he was like, that's every Home Depot employee.

That is every Home Depot employee. That's. And honestly, if I need help at.

Home Depot, I'm not walking up to the Millennial. Well, dude, we got white hair on a brother.

We got there. I'm with my dad, and he's like, oh, don't worry. We'll just ask one of the guys there. They'll know. And I'm like, dad, I don't think you can just do that. And we walk up there and my dad finds this, finds one guy. And I'm like, oh, yeah, go ask him. He's like, no, no, he won't know. And he was like, a guy like, our age.

He does not have new Balances. Hold on.

Oh, his hands look so soft. What is he doing moisturizing every day? Come on. Anyway, so. So he went and found this guy, just walked and they just started talking about it. And so he comes over. But it's that, right? Like, I don't necessarily need the local guy who owns an H vac company. I just need the retired guy who probably is feeling useless and maybe doesn't see his kids as much as he would like to. I need that guy to, like, connect with me so he can just show me how to do stuff around my house. And I would start. I honestly would start at Home depot and, like, 100%. What do you think?

Dude, that's. That's. I was going to say, like, get your first customers, start this locally, pick your city, go to Home Depot and Lowe's every different shift, and round up as many guys as you can and just start with the database. It's a marketplace, so build the supply side first. Right. You can get their name, phone, email. Right. And this is very much a do things that don't scale thing. In the beginning, you're just making connections. Then you start finding helpless millennials like us to text you anytime they need help. And then you just play matchmaker, literally low tech. You just put them in a group text together and let them go out. And there's not even money exchanged. Maybe there is. Maybe you venmo the guy, 20 bucks for helping or whatever, but you just kind of. You spend three months doing this just to get a feel for how the interactions are working. Maybe you find that the mentor ends up going to the guy's house 80% of the time. You didn't expect that to ever happen. You thought they would just hop on FaceTime, but because he's an older generation, he would rather just get his hands on it. Maybe that changes the pricing structure. Like, this is the type of business that you don't want to approach it from. Like, oh, I know how this is going to go. I'm going to build it like this. No, this is innovative. This is new. Like, people aren't doing this. So you really want to start very, very flexible and be willing and ready to change your mind or pivot the offer, the pricing, the whatever, as quickly as you can.

Do you remember when you went and worked for Amazon for like a month? If people don't know this, it's amazing. Chris had multiple businesses and for whatever reason you're just like, I want to go work at Amazon because I want to see how it works.

I'll tell you why this, because we were running a third party logistics business and I wanted to know how the best in the game did it from the inside. And they hire anyone with a pulse. And luckily I have a pulse, so they hired me.

Game recognized game.

I don't know.

Jeff Bezos saw something in me and he said, I want personally, I want you to run our Plano, Texas after hours between the hours of 3am and 6am shift.

I saw you. It is crazy. Like, the warehouse I worked at was one of 23 DFW area warehouses. They only stocked shoes. And I worked the like 7pm the 7am shift on a forklift. And it was on this invisible track. I couldn't like go crazy with it and knock over all the pallet racks. You literally, you just press go. I could, I'll one day I'll make a whole episode about it because it was very interesting, but it was awesome. Well, dude.

And so you would call me at the end of every shift. That was when we talked multiple times a day, which we don't anymore because we're both have a family and are busy anyways. Do you remember like every day you'd come out and we'd have like a different idea. You're like, dude, we could start a business where we just bring a food truck to the Amazon offices or we could start a business where we just bring X, Y and Z. And what you wanted to do was place flyers on every car in the parking lot. I don't remember.

I still love that idea.

Okay.

No, I love that idea.

Yeah, that's what I would do. That's what I would do for this at the Home Depots. I would go find Home Depots and just be like, all right, the guys shopping here and the guys working here are my target mentors. We'd have to then fill the other side, which are the, you know, helpless millennials. Like. Like you and I. I think that would be. Maybe I'm, like, oversimplifying it. I feel like that's.

You can use Facebook ads for that, honestly.

Yeah.

You could use targeted Facebook ads to that geography.

And to me, what I would do is a simple like, hey, just pay through the app and pay us a percentage. Like, these guys aren't. The mentors aren't doing it because they want to make a ton of money. So I'm sure, you know, it's not going to, like, turn into a business for them, but they probably would appreciate being paid something unless. And like, us helpless millennials are going to feel better about paying them than just feeling like we're taking advantage of this. So there's going to be an exchange of value in some way or form. And that's where I think. Monetized. Yeah.

This is. I know I've never said this before, but, like, this one, this one's good. I don't like any business idea.

I know.

I really do like this. For real.

I know.

And it's kind of. There's this dichotomy happening where on one hand, this is very much the type of business where you sweaty, you go out there, you put flyers on cars, you're shaking hands at Home Depot, you're doing things that don't scale, but once you see that it works in Greenville, Texas, like, it will work anywhere. Like, at that moment, it's like, okay, we're going venture scale here because we need to blow this up as quickly as possible. Whereas most businesses I would really not suggest you raise a bunch of venture capital for. But I think this could be one where you do.

I know we've talked about this before, but it's almost like the. Remember when we talked about cable and the unbundling that happened, where it's like, there's all these platforms now. They've unbundled it. First it was really bundled, and then it was unbundled. To me, this feels like the unbundling of the social platforms. Right. It's like, this is a very specific niche, but it is social. So you need some type of a platform in order for them to communicate and connect. And this feels like a really cool opportunity to do that.

Yeah. A couple other ways you could take this. You know our friend Hector?

Yeah. I'm having him on the pod this week.

He helps people start trade school businesses and it's really interesting, but his bread and butter is selling like a. A certification course for H vac technicians. And once they pay like, 8 or $12,000 that's fully funded by the government, he sends them an Oculus, like, $400, and they just log into it through some software that he actually. He didn't even build this. Like, I think he's just white labeling it. And they just put on their Oculus, and he showed me a video of it, and they're like, fixing H vac units, like in the. In the Metaverse. Basically, you could use something like, you could go that direction. You could build an Oculus app for this. Okay. More technical, more friction. To launch. To launching. I like your idea better, but that's another angle. The other angle is to do what I do when something breaks. This just happened with my H vac. Two weeks ago, it stopped working. One of our units, and I went out there and. Have you ever used, like, the ChatGPT FaceTime feature? Yeah. Oh, man. I start FaceTiming a ChatGPT. It's insane. And it's like. It's like, all right, here's what I'm looking at. My house isn't cooling. The fan's turning. House isn't cooling. And it's like, well, show me this coil down here. Show them the coil. It's like, okay, put your hand on it. Chris. Is it cold? It's not cold. I think you're out of Freon, or else your condenser is broken. Freon is going to be really cheap. The condenser is going to be, like, three grand. Let me see your coils. Show them the coils. Okay. What unit is this? Can you show me the label? It should be right on that left corner. Show them the label. Okay. You're nine years in. You might still be under warranty. Like, are you kidding me? How Valuable is this? $20 a month subscription. Like, that's kind of what we're talking about. It was being my mentor.

Yeah, so it was being your mentor in a wrapper.

Take that, because I promise you, 93% of Americans don't know that that feature exists. They might be using ChatGPT every day. They don't know they can do that. No, put it in a wrapper, call it handyman, mentor, you know, AI handyman, mentor or whatever. And just that. 10 bucks a month, 20 bucks a month, 100 bucks a year, and it just does that exact same thing.

Dude, I literally did the thing today when I looked at my sprinkler. Because my sprinkler was broken. And I was like, hey, I'm trying to figure out what's wrong with this. Like, what do you think could be wrong with it? It's like, well, it could be a couple things. It gives me three reasons. And one of the reasons was it might be a low point in the grass. And if it's a low point in the grass and the water pressure is going to build up and so you might need to put in a check valve. And I was like, oh, that's interesting. And I tested like three things and that's what it is. It was the freaking check valve. And I go to Home Depot and I'm talking to the guy and I was like, hey, do you think it might be something to do with the water pressure? Because it's all, it's all accumulating in the middle of the yard at the low point. And in Home Depot. Home Depot. He was like, yes, that's a really good idea. I hadn't thought of that.

And you got that idea from Chad.

I got that idea from Chatgpt. Right. Like, he wouldn't necessarily have known right away to be like, oh, is this at a low spot? But if you walked out into my yard, you would have seen right away like, oh, it's a low spot. That makes sense. The water pressure is high. You need a check valve because otherwise the sprinkler is not going to be able to handle the pressure that's currently pressing. Like, it blew my mind. It blew my mind that it could actually do that.

Oh my gosh.

And now I'm a handyman.

You're handyman.

Now I'm going to give you one more adjacent idea to this before we get into your last one.

Okay.

And this is a quick one. I also think that there's a way to do this for guys like me who are not handy, where you could have a YouTube based course and mail them a big package. And in the package would be some drywall, some electrical wiring, maybe a cover. And you go through the process of like building a small little drywall, right? Like, I don't know, three by three. And then it walks you through. Like, how do I cut out for the electrical outlet? Okay, how do I wire it? And so then by the end of it, you are getting the hands on experience, but you're also not trying to wreck your house. I think that would be a really cool idea to have a kit like that.

I saw that idea in our notes and I didn't really like it. But as you describe it. I really do. The reason I didn't like it, because it's like shipping drywall. It's so. But like, you're talking about fixing a patch. And if you were to say, here's the course, here's your shopping list. Go to Home Depot and buy this stuff. No, they're not going to Home Depot. They need to be frictionless. They need to click three times and then two days later have a package show up. And they've already paid. And you know what? Most of them, they're never even going to open the package. They're not going to do the thing, because that's human nature. But it doesn't matter. They paid, right? Yeah, I like that idea a lot. Like, how to split a wire.

What I would do, I would find it. I tried to convince Mike Higgins to do this. I find a DIY on like, Instagram, TikTok, YouTube or whatever and just be like, dude, this would be an amazing offering. You should do this. And I would just piggyback off of them.

I love it.

All right, what do you got?

I got one. So I see this Instagram video of this newlywed, and she said, I forget how it went, but she basically says, I went and found every major company, Target, Bed, Bath and Beyond, yada, yada, yada. And I found all of their addresses, and I sent baby shower invites. It was either baby shower or wedding shower invites to all of them. And it was like 150 and 25 of them sent me gifts or gift cards or money or something. And I started digging into it. And that's the thing. Like, people are doing that, especially women more and more when they have a baby or when they get married, they'll just mass send these invitations like paper.

Are they physical?

Physical to companies just at, like, the corporate address, saying, like, I'm a huge fan of Target. I'm a huge fan of Bed, Bath and Beyond, yada, yada, yada. Like, I'd love to invite you to my wedding. And it's really. They're just asking for free stuff. But it works because the people in charge of marketing for these companies know that when people get gifts, they post about it on social media. So it's free marketing for them. It's a win, win. And so this woman got hundreds or even thousands of dollars worth of free gifts simply by sending $40 worth of invitations. And she did it by hand. Like, she wrote them all out by hand. So I'm over here thinking, like, why is this not a service? Why can people not just pay 50 bucks to have invitations sent out to all of these companies. So you build a database, and you could have a thousand companies in there, large and small, mom and pop owned businesses, Fortune 500 companies. Doesn't matter. And the people go to the website how many invitations you want to send out? 50, 500, a thousand. And you just use an API for a direct mail company. Many of them have APIs. You're not in the direct mail business. You just have a website. You could build it with lovable or replit or whatever. And. And you pay money, and that money covers the cost of the envelopes. Do the invitations match the invitations she's sending her friends and family? Probably not. It doesn't matter. Who cares? No one knows. And you just take a margin. So let's say it costs 45 cents to send each one you want to send it to 100. That's $45. You charge $199 for this service. And then you can say, in our experience, our customers usually get about $500 or $1,000 worth of free gifts. What are we talking about, dude?

All right, I'm gonna upload it for you.

Push up with Facebook ads.

I'm working with this guy. He wants to buy a business, and I'm like, helping him try to find a business. And one of the things I told him was, you need to send out mailers of you right, Your family, hey, this is me. Here's a letter about me. And he's like, should I do, like, handwritten? And I told him, dude, this was what, 15 years ago when is either you or your wife got your realtor's license? And so you. My wife, you didn't actually write it, but you had like, the computer handwrite it out or it was like, printed in handwriting.

It just sent postcards. We just uploaded a CSV uploaded to postcard design. We were done.

Yeah. Okay. So I told him about that, and he's like, oh, interesting. And so he goes and does some research, and he finds this company. I think this is the one. It's called ghosthandwriter.com. these are robots. The robots literally write on a piece of paper his messages. And so he wrote like a thousand of them. I can't remember exactly how much it costs. Not only the open rate, but the response rate is just so much higher when it looks like it was actually written, as opposed to just printed by a computer as it comes out. So you could even do it where you have a robot handwriting it and this is exactly what it is?

Yep.

Ghost handwriting dot com. The other thing, similar but related. I talked to a guy this week. His company is called Hirebus, and he's just built a bunch of apps. And one of the apps that he built specifically for home services, and he built this on Replit, right? This isn't like a overly complicated app. He pulled all of the addresses and then he had that. I don't know how he wrote it, but he had that. Then go to Google street view of those houses, took a picture of that house, and then that house was put onto custom postcards. So when the homeowner goes out there, they're getting a postcard with their house on it, and they're looking at that postcard and they're like, oh, this is interesting. And then there's a QR code on the bottom, and the QR code pops up to a video of him that is saying like, hey, I'm looking for whatever. Whatever he was pitching, engagement rate was 15%. He got 3% of them to schedule calls. And then 1% of. Of the hundred that he sent, the 1% closed. So for every hundred dollars that he spent, it was about $1 postcard. So for every hundred dollars that he spent, he got, it was a $4,000 ticket item. Like, that was already mind blowing. But I'm like, what if you took it another step further and you were a window washing company or a roofing company or some. A gutter company, you get their Google Maps picture of their house, and then you have A.I. change their windows or you have A.I. change the paint color. Paint A.I.

Change. Yep. Change the roof.

Hey, this is what your house would look like with us. Give us a call if it's a hundred bucks. And you know your close rate is a 1% close rate and your average ticket size is $4,000. Like, what are we talking about here?

What are we talking about, dude? All day, dude. It's just. It's another way of removing friction. You knock on a homeowner's door and you say, hey, we paint your house white. It's like, okay, what's your clothes Right on that. Whereas if you said, hey, we paint your house white, and you hold up a picture of their house painted white. Oh, my gosh, I liked my house. But that looks much better. It removes the friction of not knowing what the end result looks like.

I was just. I was just talking about the postcard. What about an app for the guys who go door to door? It's on their iPad. They're like, hey, blip with the iPad. That's freaking.

You ever heard of it?

That would be incredible. Oh, you don't like that color? What about this color? Like, right then and there, you could show them what their house looked like.

Or even if it was direct mail like you said. Like in Texas. I swear, every house is red brick, right? Let's say you take a neighborhood of a thousand homes at a red brick, you send them all pictures of their house painted white. And most people that get that are not going to like what it looks like or else they would have already painted their house white. But guess what? That gets them talking. They're going to post a picture on Instagram. Ha ha. How ugly does this look? This. This idiot thought my house would look good white. Thank you for the free marketing.

You know, isn't he a idiot? I think that would be an incredible business to start and fairly easy to build.

These businesses didn't exist three months ago because the. The image generation capabilities weren't quite there yet. But it is now.

All right, I'm going to share my screen. Dude, check this out. We moved into a new house. I posted these pictures and I was like, hey, this is what the front of our house looks like. Okay. And I posted multiple pictures. You can see them over here. Here are the pictures of the same area in my house taken from different angles. I feel like the area is out of control. Can you make me an image of what it should look like and create me a plan for getting there? Right? So, like, look at this. It's just a mess. These are some of the pictures I uploaded. This is what it spits out. You ready? Look at that. You've been to my house.

Looks amazing.

Like, it looks incredible, looks awesome. And it does look. It does look like my house. And it literally created. Hey, here's the image and a plan for me. This is exactly what we're talking about. Like, help the homeowner see. Literally see not just in their mind's eye, but see what it might look like. How many more sales are you going to close? Oh, my gosh.

Forever. Amen. And amen. Thanks for listening today. Really appreciate you guys. I would love it if you shared with a friend and left me a five star review. Have a great weekend.