Short excerpt from a YouTube video titled "Attention is the new currency." Two unnamed speakers discuss the high commercial value of capturing attention for brands and individuals, and relay an anecdotal lesson: to make large sums (e.g., $100 million) help others create equivalent value. The clip emphasizes attention as a scarce economic asset and links wealth creation to generating value for others.
Everybody's fighting for attention. And so, like, if you can capture that attention, it is worth a lot to brands, and it's worth a lot to you as well.
Yeah. Incredible. And they teach, teach others to do it. And I heard a great quote. I was fortunate enough to spend half a day with, with a billionaire this past week, and he had a great quote. He said, if you Want to make $100 million, help others make $100 million. Create $100 million in value. That's how you make make money is, is creating value for other people, which I think is a phenomenal lesson.
