Single-speaker YouTube talk arguing that podcasting should prioritize interviewing ideal clients (the speaker's avatar) to generate sales conversations rather than focusing on audience growth. The speaker intends to publish multiple interviews per week, make guests look/sound good, start relationships, and convert those interviews into sales calls.
Podcast. I really don't care that much about audience growth. My whole podcast, my goal is I want to interview the exact kind of people I want as my clients. I want to make them look good, feel good, sound good, start that relationship and convert that into a sales call. Oh, and then I'm not going to do one a week. I'm going to do multiples of these a week. So my whole focus is on. On interviewing my avatar and interviewing as many of them as possible and converting those into sales conversations. And that's. Light bulb went off, and I said, you know what? That is brilliant.
“Grit is Good” and How to Keep Getting up When Your Business Gets you Down
