How to Gain Back Your Energy & Time with Shannon Logan

Time is the only resource we cannot get back. You can go and make more money. I can. I can get a new car. I can buy a new house. Like, it may not seem that way to your brain at first, but you can always make more money. I can never get the time back with my three year old who's soon to be four.

Welcome to the Next Level Income show, where it's our goal to take your income, your investments and your life to the next level. I'm your host, Chris Larsen. If you haven't yet, get a copy of our book for free at our website, nextlevelincome.com. that's www.nextlevelincome.com. just click on the book link and I'll even send you a copy if you put your address in. On today's show, we have Shannon Logan. Shannon is an entrepreneur, wellness expert, and executive coach with over a decade of experience. Based in Annapolis, Maryland, she spent 10 years successfully owning and running a fitness studio before transitioning to help high achieving women create lives that truly align with their purpose through the whole woman Reset. This transformative program guides women through burnout, recovery, balance and self discovery, ultimately empowering them to reclaim their energy and harmonize their body, mind and spirit. Passionate about personal growth, Shannon combines her entrepreneurial expertise with wellness strategies to help clients build sustainable systems that ultimately lead to lasting fulfillment. Outside of coaching, she enjoys outdoor adventures with her husband and daughter, staying active and living a life rooted in her core values. Shannon, welcome to the show.

Thank you so much, Chris. I'm excited to be here. Thanks for your time.

I'm so excited to have you as well. We were chatting a little bit before the show and I'm so excited to share what you're doing with our audience. It's. It's such a small world. You're right down the road from where I grew up in Maryland. It's, it's, it's amazing, which is how we connected a couple years ago when we first met.

I know, it's crazy. We had to go all the way to Cancun to, to find out that your sister went to high school with my husband and we're still in that hometown that they grew up in. And it's crazy. It's a crazy small world. Absolutely.

Yeah, it is. And actually, when, when this comes out that weekend here in a, in a few weeks, my son and I are going to be up there for a lacrosse camp right down the road in Severn, Maryland. So back to, back to our hometown, we wonder sometimes maybe we should move Back up there for lacrosse, but we like it down here in Asheville. Shannon, tell the audience a little bit before we dive in, more about your background, about your education, like you got there on the wall that we were chatting about and, and what you're up to today.

Absolutely. So thanks, Chris. Welcome, everyone. Thank you for your time. I'm excited to chat with you today. As I said, my name is Shannon Logan and I've been an entrepreneur for over 10 years. I own my own business here in town, a brick and mortar for over a decade, and I recently just sold it this past fall. And I've transitioned more into one on one life coaching and business coaching as well. So I am blessed enough to be one of the coaches on Craig Valentine's mentor group team. And they are just fantastic and started working with them about two years ago and they transformed how, how I did business. So I feel blessed to be part of their team. And now what I'm doing on my own as well is more of a life coach aspect because what I found as I grew, grew my business, especially through Covid. You know, Jim's had a rough time in 2020-2022. And I also had had a daughter at that time, so everything kind of came full steam at once. But what I was able to do when I really took time to. Time to kind of reflect on what was important to me and how I wanted to live my life, I was able to double my, my income and triple our, our profit at work while staying home and caring for my daughter for the first two, two years of her life. So. Which is crazy when you think about a gym and being a mom and all of that, and in Covid as well. And so what I found through that time was there are so many demands on female business, business owners that are unique.

Yeah.

Especially if they're moms. And I had lots of clients because I've been in the health and fitness field for 20, close to 20 years now. And I worked with countless women that were trying to, quote, unquote, juggle it all right. Like make it all work. And I had clients that would come in and they would say after 10, 15 years, they would wake up and look at themselves and not really know who they were. And yeah, as I became a mom and I started to try to juggle all of the things that, that involves with marriage and business and God forbid myself, I started to see exactly what they, what they were talking about. And so I kind of really dove in into how can I provide for my family, be There the way I want to mentally and, and physically, but also know who I am and love that person at the same time.

Yeah.

Because it is very easy just to give, give, give, give, give as a mom, as a wife, as a business owner, and then wonder where the hell you went in that whole process.

Oh, wow. Yeah. You. My brain was just exploding with, you know, kind of flashbacks to things that my wife and I, you know, kind of, kind of saw and went through. And first off, like, Covid, how old are your kids now? Shannon, I know you're battling a little bit of maybe a virus or some cooties there from one of your younger ones, right?

Yes. So if you hear me, I'm all congested and stuffing and I apologize. My daughter is soon to be four. She's soon before. So we're, we're hoping and praying that we're blessed with a second that's been, you know, on our agenda for a while now, but we'll see if, if two comes, comes along. But I have a four year old right now that or soon to be four year old that, you know, hates to share, except when it comes to germs and her mom.

Isn't that funny? Yeah. Well, fortunately, you didn't have to, have to go through Covid with your kids in school. I know you had the gym scene. I know. I know how challenging that was. We met just a couple years ago. You were still in that. So I was so thrilled when you came on board with Craig's team as a coach. And I was really excited. I immediately said, you got to come on the podcast, Shannon. One of the things that immediately popped into my head was after we had our second son, we had two boys about two years apart, about. They're almost 15 and 13 now. And my wife goes back to work. Jess, who you've, you've talked to and you've met, and she, she said, okay, I want to go back to work. You know, don't, doesn't. Don't want to stay home. I said, great. You know, I want, want you to continue to have your career. She's an architect and we put our boys in daycare, which some people are like, oh, I would never do that. But, you know, it was nice from a social aspect for the boys. So at the end of the year, I'm doing the math and I came up with this number. It was $11,000 and that was how much we netted after my wife worked, we paid taxes and the boys went to daycare. But the important part is there was A negative in front of that. It cost us $11,000. Yeah, it cost us. So I showed my wife this and I said, jess. And she looked at, she's like, we only made 11,000. I said, you're missing the negative. And I said, it's actually costing us money for you to work after taxes. And it's so unfortunate. I'm hoping that there's some things we can do in this country to encourage specifically professionals and producers to have more children because it's, it's economically very challenging. So that fortunately created this situation where we said, okay, how are we going to grow her business as an architect and really still have the same family values that we have? And what I found, Shannon, is this problem is, is really ubiquitous when it comes to professional couples. What have you seen in your practice and your experience?

Yeah, it's, it's everywhere. It's point blank everywhere.

Yeah.

And I have, I have colleagues that, that did that same math and, and didn't go back to work, you know, and, and not to say that they don't absolutely love their kids and they love being home and it's the most important thing that they do. The same time they feel like they're, they miss part of themselves with it too.

Yeah.

You know, and what, what I have found is that, that couples and moms, they just take it on. And what tends to happen is that whether it's society that puts this pressure on them or if it's just kind of internal, we expect ourselves as professionals and also moms to be 100% on in both realms, as if we have the other one at home.

Yes.

And so, like, what I mean by that is I'm supposed to go and be awesome at work as if, like my daughter had been homesick for the last three days. Yeah. And then I'm supposed to come home from work and pick her up and be with her and act like I'm on cloud nine and I'm full of energy and excitement to be with her. And I'm tuned in and I can cook all the great meals in the whole world as if I haven't been working a full day.

Yeah.

And so there's this, whether it's society or internal, like expectation of a hundred percent across the board. And at the end of the day, each one of those roles, and we haven't talked about being a spouse in this, by the way. Each one of those roles.

Right.

It is a full time job.

Yes.

And so what?

I'm all challenging in their own right. I mean, it's it was, it's hard, it's hard being married without kids. It's hard being a, a business owner, you know, without kids or before you're married. You throw all these together. It's, it's intensely complex and challenging.

Absolutely, absolutely. Absolutely. And so what I kind of walk my clients through in my program, whole, whole Woman reset is our set stands for Self, energy and time.

Oh, Self energy and time. I'm writing these.

Yeah, yeah.

All right, so let's, let's walk through those because as you were saying, you know, we, you know, men face challenges out there in the workforce, but I think, you know, women, it's, it's different. It's actually more challenging for women, I think in a lot of aspects because I think a lot of women, as my wife did, they feel the pressure to be there as a mother, you know, be around children when they're younger, don't, don't necessarily want to give up their careers, but at the same time, if they, if they do stay home, they end up giving up earnings potential and doing those things. So how do you use your, your self energy time framework to help women kind of reset and, and focus on, you know, the well rounded or holistic aspect of, of being a professional woman?

Yeah, yeah. So, so you find that that comes first, right? Because I, I, I believe that everything else will, will suffer if you as a person, first of all don't know who you are and don't know what's important to you. Yes. So when we talk about self, we dive in deep and we say, hey, what are values that you want to live your life by? What are the top four to five ones? And oftentimes they give me a list and they look great on paper. Right. They're like, they're, they're all, all the ones that we want to hear. Love and family and trust and et cetera. And then we look at, okay, are you actually living by those, like how much time and money are behind each one of those? Because that's how you know if it's in sync or not is where your time and where your money goes.

I like that. Yeah.

Right. And so, so right off the bat we can see, oh, like, of course you're, you're conflicted with yourself because you want to be like faithful when it comes to spiritual or God or things like that. Yeah, but, but you don't have a practice, you don't have time, you don't have investments in that. So while your soul might crave that piece of yourself, not actually where you're spending attention, and as a result, there. There's a disconnect there.

Yeah.

And so we go through values, then we go through vision. Because again, I find so much of our society, almost every single person I talk to at first comes from a place of re. When they wake up reacting.

That's a great point.

Yeah.

I was just having this conversation with my son. I said, yep, don't be. You need to learn to be proactive instead of reactive. What a great. What a great point.

Yep. So. So we wake up and within five minutes we pick up our phones and we start reacting to things that are on there. The text, the emails, the dms. And we just kind of spend our whole day in that realm.

Yeah.

And then it's no wonder when we get done at night, we feel fried. Yeah. Right. And it's like, no, what if we have a, a vision? If we know where we want to be in 1, 3, 5, and 10 years. Yeah. Then we use that to, like, reverse engineer how our weeks go.

Yes.

And. And build what I call a North Star. So that you have a guide every day when you wake up to know, like, here's my purpose, here's how I support that today. And I have a filter for all the choices I have to make based on my values and vision. As Craig always says, it's awesome saying values and vision drive every decision.

Values and vision drive every decision. And I love what you said about that North Star, Shannon, because that's the same thing we do with our coaching clients. And one thing I found that's consistent and I love it. I just got a call from one of my younger clients. We've worked together for the past couple years. We reconnected and actually we spoke Saturday because he was in the middle of a big kind of career opportunity. And he goes, chris, I went and looked at my three year vision and I, like, blew it away. And what I found that's consistent, Shannon, is my coaching clients that spend the time to figure out what that vision is are more successful in, like, unequivocally. It's not even, it's not even like, by a factor of two. It's like, by like a factor of ten. And I think what happens is that because we're in this reactive society, because we're not taught to, you know, create a vision, we fall prey to the whims of what we think we're supposed to do. And it holds us here and it pulls us there, and then we're not. We're not feeling settled and we're not feeling fulfilled because. Because we're doing what we think we're supposed to do, not what we actually want to do. One of the big challenges is that you see this. It's like, wait, what's your goal as an athlete? You know, as you said, you work with your coaching clients in the gym and say, okay, what. You know, we. We measure our metrics. We don't do this in our own lives. We don't do it as a. As a spouse, as a partner. And a lot of business owners, they do it in the corporate space, but we don't do it, you know, kind of on a smaller scale.

Yeah, yeah. Or what I find, too, is people do it at the first of the year.

Yeah.

And then they forget about it. And so what. What I build in there for myself and I teach my clients is we build out values and vision, and then we spend time in them every single week.

Every single week.

So I just need. Yeah, I just need you once a week, grab a cup of coffee, grab a glass of wine. Buy. Buy yourself, you know, sit on the porch and just read through what you wrote and let yourself feel it. Like, let yourself feel all the good vibes that come from that, because that will actually pull it closer to you. I just got goosebumps as I talked about it. Actually love it. And it'll help you stay inspired. It'll help you stay on track on. On days where, you know, you don't want to do the work. But if you spend time in it once a week, then it's really hard to get far off course.

Yes. Yeah, I love that. And, yeah, coming back to that vision, coming back to that North Star. And that's. I love the. The goosebumps analogy because your. Your vision should give you goosebumps right? About. About where you're going and doing that. And look, Michelle Duckworth writes about this in Grit. You know, the people that are successful athletes, business owners, musicians, they're the ones that have that vision clearly in mind and continue to push forward even on those days that they really don't want to do it. How do you. I know this is a big one, is accountability. So, you know, how do you help your clients get back on track when they've, you know, they're kind of like stuck in a rut, for instance. And I'm asking for. For myself, I was last year, had just a really challenging year. What are some of the tactics that you help with people, you know, that are in a position like I was last year, to help them get Back on track, reinspired, re. Energized.

It's great. First of all, like they're allowed to rest. Like I talk about rest because again, in our society people don't really rest. They are taking in info, whether it can be a podcast, whether it's, you know, Instagram or social or email. Like we're on our phones. So really like finding, reflecting back on what rest is for them and allowing themselves to do that. Because there is a continual sense of burnout that all my clients feel. It's like they're trying to tread water until they get to the next thing.

Yeah.

But the next thing is the next thing is the next thing is the next thing. So it's okay to say, you know what, like I'm going to take a day, I'm take a week, I can take a month. It depend, depends on, you know, what's happening and I'm going to allow myself to rest and I'm going to be okay with that because I know like long term, I come, come better, I come back better for it.

I love that.

And then we go back to like why they started this and in the first place. And that's something that we do through values and vision as well as we get to the real rocks of why, like why do they want to build this business, come back to themselves, be this type of mom, etc, like, what is at the root of that? And so I actually have 10 years of sobriety as well. And so that process, I've worked 12 steps. And so that's actually what I do with my clients too is that we take 12 steps of recovery, transfer them into burnout. And so as clients walk those 12 steps with me, they get to know themselves in a way that they never have before and they build a new identity. And so as long as they come at it from a place of. I'm charged enough to do this because I've rested. Yeah. I review like why I'm here in the first place.

Yeah.

And. And my identity has changed. Then we just break it down into by day, small goals.

Yes.

Until they get back into that bigger flow. Because especially for, for. For business owners, especially for mom always sees this mountain. We see this gigantic mountain. We're like, holy hell. How am I going to get that thing? I'm exhausted.

Yeah.

But my job is to make it simple because I about back in California for, For Craig's Matt. For Craig's Mastermind.

Yeah.

Simple is sustainable. Which is equal to success.

Simple, sustainable success.

Exactly. So that helps again, if we break it down into just daily wins. Like, what can we do today to win the day?

Yeah.

And you do that 7, 14, 21 days in a row now people are just on fire and they feel like they can run through a wall.

Yeah, no, I love that. And again, going back to the athlete analogy, you know, successful athletes, they're not the ones that train the hardest. They're the ones that rest appropriately so that they can maintain that pace and that energy and, and be injury free. And that's what I always found when I was coaching cycling clients is they didn't have, my clients didn't have a hard time training more, they had a hard time resting more so that they could actually be more focused and go harder. And very, very great analogy. That's also applicable especially, you know, if you're a parent, if you're a spouse, if you're a business owner and doing this. So we talked about the importance of self and that how to maintain that energy. Shannon, you also, your third piece of the set was, was time. Talk a little bit about how, you know, you know, women, we as parents can balance our time between, you know, being a business owner, but, you know, not, not maybe feeling guilty about missing something with our kids or managing our time so we don't have to miss those events with our kids, but still feel like we're not giving up our success on our business side.

Yeah, for sure. So. So one of the things I talk about a lot is how much is your time worth? Like if you were sit down and to think about that, keep it in mind that time is the only resource we cannot get back. Yeah. Like can go and make more money. I can, I can get a new car, I can buy a new house. Like, it may not seem that way to your brain at first, but you can always make more money. I can never get the time back with my three year old who's soon to be four. Yeah, right. Like I can't get my, my 30s back. Right. Like time is essential. So I actually walk my clients through how much their time is worth from a productivity standpoint. Like not, not how much they make per se, but how much their time is worth. That if they were tuned in, felt great, was focused, was their best self, how much money could they bring in for their company, for their business, for themselves. And then once we look at that, we're like, wow, we're actually losing money by trying to take on all these things that aren't really our roles to do. And so from a business owner, you hear all business mentors Talk about working on the business, not in the business. Right, of course. So you have to get out of that. But also like working on your home, not in your home.

Right, yeah.

So. So as moms, we think that we should do it all. We should do the laundry, we should do the cooking, to do the cleaning, we should do the carpool, we should do the yard work. Like we should stay. Or our husbands should do the yard work and like, we should stay. Top all of that grocery shopping. Like the puzzle pieces to make all that work on top of a job, on top of like wanting to spend time with the people you love. It's a maze every single week. So I go through and I say, all right, look, our time is worth, let's say, on a low end. On a very, very, very, very, very low end. The U.S. bureau of labor says that the average worker has an hour. Has $120 per hour of productivity.

$120 per hour productivity?

Yeah.

That's a great number. Okay.

Okay. So that's like an, an average worker. Most people I talk to that own their own businesses are not that. Yeah, right. So then I look at what I do. If I work from home or I work from an office. In between all the work stuff, I run, I, I run errands, I go grocery shopping, I do my kids laundry, I do pick up, I do all this stuff. And then I look at, hey, like I was to outsource that, what would that look like? So that's what I started to do. Like, I go through my time once a week and I say, hey, did I leak time? That not only, like, it did cost me money because it's not within my realm, but it cost me headspace, it cost me time with my kid. Like, simple stuff. So if you're on YouTube and you can actually see the screen, you'll see I've got plaques up in my office. And so I was like, what? I could hang those. I'll probably punch a hole in the wall. They won't be straight. It'll take me too long. Or I just go on TaskRabbit. Have someone come. I pay them 50 bucks. They're. They're out, they're done. Well, and I do, I do that for almost everything. For laundry, I outsource. We take our dog to doggy daycare twice a week. Or, or I have a dog walker because he's a year old and he's insanely hyper and, And I need some help. I need some help. You know, we, we have a chef come in once Once per week that cooks our meals for the week. And at first, my husband was like, do you really think we need this? And I looked at him, I go, well, here's the deal. Our daughter up. After I've worked and I've come home and I got to figure out dinner. And she's. And at this point, she was 2. I was like, she's 2 years old. She's climbing. She's pulling like she has to get hurt. I want to be with her. I'm an okay cook. I'm not a great cook. And it's like, I just. It spends so much time trying to figure out what to cook and when to cook. Cook. Shopping for it. Yeah. And it costs us the time for a meal. Yeah, no, no. It costs us like 350 per week, including groceries, to have someone come come in and cook for us. And she does an incredible job.

That's like two meals out for a family of four these days at a decent restaurant. That's. That's amazing.

It's insane. And she cooks better than I do. So my husband's happy every night because he's full with great food. It's healthier, and it takes probably four to six hours off of my plate every single week. So it's stuff like that. In terms of when you start to really value your time and you're intentional with it, you can free up a lot more than you think.

Yeah. No, it is amazing. And, you know, I love the time inventory that you. You do.

Yeah.

And figuring out, okay, what are these, like, $10, 20 hour, $20 an hour tasks that you're out there doing. And it really. It really highlights things. And we've incorporated a lot of these same rules around our house. When our kids were younger, we realized we're like, We're. We're literally shuttling our kids around two to three hours a day, and they're trying to get homework done in the backseat. We're trying to have a call, you know, we're trying to, you know, kind of keep things together at three o' clock in the afternoon. It was not quality time whatsoever. And just having somebody help out a couple hours a day, get the kids at school, take them to practices. By the time they were home, their homework was done. I got to finish my day and go to my sauna and relax. And then next thing you know, we have a wonderful, you know, family time and actually made more money.

So there you go.

Yeah. So how do you. As we kind of wrap up here, Shannon, you know, one of the Things that I know it's been a challenge, you know, for me and my wife and probably other people too is say, well, wait a minute, if I have kids, like, I feel guilty, you know, not doing that. Like, you know, I don't, I don't want to hire somebody to take my kids around. I feel guilty about having somebody, you know, cook my food or do my yard work. How do you overcome, you know, things like that, that, that internal voice that's saying, no, no, no, this isn't right.

Craig, Craig. Sorry, Chris. Fantastic question. Like that was, that was actually going to be my next point is that when I bring this up to moms, they're like, wait a second, isn't that what I'm doing? Like I thought, right, I thought that's my kind of role as a mom or as a wife. And that's when we go back to our vision and our values and I'll go, look, it's not that. It's not. And if you want to do these things, if they bring you pure joy, then that's great. That's awesome.

Like, like working in my garden. I like to work in my garden. I'm not going to hire somebody to do that. That's like a, you know, that brings me energy and a little bit of sun. But mulching my yard might hire somebody.

To do that, right? And so we work through guilt standpoint and that's where like those 12 steps come into play too. Because we start to talk about, hey, where's that voice coming from? Like, who does it sound like? Is it that you've met in your life before? Is it your parents maybe? Which is what we hear a lot. Is it your mother in law? Like, where's that voice coming from? And then working on trying to reframe it. So every time that a negative self talk comes up. Now this isn't that they want to get these tasks off their plate. They're like, you know, no, I don't actually enjoy these things. I just think I should, I should be. Then we come up with like that, that mantra based off of what their own gifts and their purposes. Because if we go back to that over and over again, just like our values and our vision, then we are constantly aligned with who God put us on this planet to be.

I love that.

And we feel more fulfilled and we can come home after our workday and our sauna and be a better version of ourselves and be there for our kids because like we did the work we needed to do to show up for our purpose. As well.

Yeah, no, I love that. And I think, you know, by the fact that you are giving your clients the structure, Shannon, the perspective. I think a lot of people haven't really explored this and said, wait a minute, like what, what can I actually, you know, achieve if I outsource some of these things? Or maybe they haven't even explored the cost or the true cost, as you said. Right, right. Thinking about it like a business owner, which I think is fantastic. And listen, I know we've talked about how, you know, this relates to women, female entrepreneurs, mothers, but everything you're saying is applicable to anybody out there that's a professional, a business owner.

Absolutely.

Especially those parents. Shannon, if people want to learn more about what you do and, and your program, tell us a little bit about the whole woman reset as well as best ways to get ahold of you.

Great. Yes. So I do a one on one coaching program, Whole Woman Reset. It's between a six to 12 month program where we dive in deep to all these things. And what's great is that you have that structure, you have that support with me and other women just like you that are walking through this. And we meet twice, twice a month on Zoom, but I also stay in contact with you through the whole month. I'm not stalking you, but I'm just making sure that you're okay. And we work through time, energy, self, so that every week you have, you know, micro steps to becoming that better version of yourself and I look the whole picture. So we talk about health, fitness, nutrition, time, energy, and of course, who you're put on this, this planet to be. You can find me on instagram @Coach ShannonLogan. Also, my website is Coach ShannonLogan.com perfect.

And we'll have these links in the show notes here. And look if you're listening, Shannon's a stud. She has a great platform that she came from, from the fitness world. She understands not only how to be healthy, but how to be successful in the business world and how to put it all together. So check Shannon out at the links that she just gave here. And Shannon, thank you so much for sharing your wisdom with our audience today.

Thank you, Chris, for the time. It's been a pleasure, sir.

Hey, Chris, here again. I hope you found this episode valuable. Now I have one more thing to give to you. We have a page for my coaching clients where you can get a free copy of my book as well as much more from previous guests on the show. Just check out nextlevelincome.com coaching to get a free copy of my book, audiobook and much more. I'll send you a copy of my book and cover all the shipping costs as a thank you for listening to the podcast. Also, please like share and take just 90 seconds to give us a rating on Apple Podcasts.