A short talk (YouTube) by Chris Larsen about trends in elder care, emphasizing the large aging U.S. demographic (baby boomers) and business opportunities in caregiving. The speaker cites the 1946–1964 birth cohort ("baby boomers"), roughly 70 million people now aged about 70–80, argues society has a responsibility to care for elders, and frames elder care as an entrepreneurial opportunity with legacy value.
1946–1964
About 70 million
Around 70 to 80 years old
So what is trending? We focus as a consulting company with our clients on five areas. The first area we focus on is exactly what you just said. The aging, graying, the silver tsunami of America. We have the largest demographic that has ever been born in this country. Let's call it 1946 and 1964. We birthed on it. I was 69, let's just say 70 million babies right after the war. Well, those babies are 70 and 80 of age. And they had, they need a lot of care. And you know, and everyone goes, yeah, I don't want to do that. Why? I don't want to care for the elderly. There are ways to make money and have a beautiful legacy as an entrepreneur by caring for, come on, there are elders, there are parents, there are grandparents. It's part of the fabric. Our society is aging and the way society works is youth takes care of the elderly and the cycle continues because youth will become old.
