Why considering an area's population is important when looking for places for business opportunities

Name: Why considering an area's population is important when looking for places for business opportunities
Uploaded: 2022-02-17T14:00:18Z
Duration: 31 s
Channel: Chris Larsen
Description: Ben Lang (speaking in a YouTube video uploaded by Chris Larsen) advises entrepreneurs to choose geographic areas with rising populations and job growth…

17 Feb 2022 · 1 min

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Ben Lang (speaking in a YouTube video uploaded by Chris Larsen) advises entrepreneurs to choose geographic areas with rising populations and job growth when targeting customers. He references chapter seven of his book and frames population growth and a strong job market as key drivers of an expanding customer base for most non-decentralized businesses.

But you can use the information just like I did when I started out in my career. Look for areas of the country that have what I call the rising tide. In chapter seven of my book, you want to have a rising population. Growth. Rising population through growth. You want to have a rising job market in the area that means more people, that means more customers. So whatever your business is, unless it's a decentralized business, if you're targeting an area, it's nice to be in a geographic area that has a rising customer base.