You Do Not Rise to the Level of Your Goals — You Fall to the Level of Your Systems w/ Daniel Woodrum

You can spend an hour every single morning on rga. I promise you, month you're going to, you're going to explode your business because you're intentionally consistent with it.

Welcome to the Next Level Income show, where it's our goal to take your income, your investments and your life to the next level. I'm your host, Chris Larson. If you haven't yet, get a copy of our book for free at our website, Next Level Income.com. that's www.nextlevelincome.com. just click on the book link and I'll even send you a copy if you put your address in. On today's show, we're going to be talking to Daniel Woodrum. Daniel is the author of the Dark side Discipline. We're going to share with you how to get a copy of his new book today. We're also going to talk about his framework in designing systems. Daniel is an entrepreneur. He's a coach. He's also a discipline expert. He's dedicated to helping business owners and high performers reach their full potential. And as the head coach at early to Rise, Daniel has spent over a decade leading teams and coaching thousands of entrepreneurs to achieve greater discipline, leadership and productivity. With over 14 years of entrepreneurial experience, Daniel has owned multiple businesses, guided countless high achievers to elevate their standards, systems and results. And he's going to share with you today how you can do the same thing. Daniel, welcome to the show.

Thanks, Chris. I'm excited to be here. Man, it's good to see you again.

Oh, man, it's always great to see you. Always got a great smile on your face, always have great energy and, you know, always very bright, which kind of contrasts with what we're going to be talking about today, the Dark side of Discipline, your new book. And we're going to share how, how the audience can get a copy of that. You co wrote it with Craig Ballantyne, my coach, a good friend of both of ours, and we had him on the show, I don't know, several weeks ago here, so a little bit before the book launch. But we're gonna, we're gonna talk about something a little bit different today. Daniel, I got, I got a chance to spend time with you out in California at our, at our Mastermind in January. And you did, you did a great talk on developing standards and systems around, you know, the framework that you have around that. And we're going to dive into that today as well. But I'd like for you to share a little bit with our audience about your background and how you got to where you are today.

Sure. No thanks for having me. And I'm excited to share here. So. Yeah, I was born and raised in South Carolina, so good old Southern boy, if you can tell by my Southern accent here. And, you know, growing up, I had a really good childhood. I think one of the pivotal moments for me in my life was my parents got divorced, and I was seven years old. And so, you know, I was raised by a single mom, still had my. Both my parents are still alive. Great parents. Love. You know, they both gave me a ton of love, ton of support. But my mom worked a lot, so she'd work, you know, two jobs to support me. Only child, and so I didn't have a lot of structure in my childhood, if you would. And I really struggled with school all the way through high school. Some of this was a effort, I'll just be very honest. Some of it was just I didn't do good with testing, didn't have a super high iq. And so I really, really struggled with school and academics and so much. So. There's another pivotal moment in high school, and I don't know if anyone can relate to this, but, you know, going after the end of my junior year, most of the students would meet with a guidance counselor, and you would talk about your future plans for college. They'd give you all these different tips and what you need to do. Start applying for colleges. And so I met with my guidance counselor, and she knew me from. For all the wrong ends, up just getting in trouble in school. And her name was Ms. Massingale. And, you know, we sat down and I kind of told, like, yeah, like, you know, these. These are the colleges that I want to apply because even though I didn't do well in school, like, I still want to go to college. That's the thing you wanted to do. That's the thing that, you know, you were supposed to do. And she looked at me, I'll never forget this. She said, daniel, you need to have a back, and you're never going to get in college with these grades and this work ethic. And I was like, oh, my God. Like, it was just like somebody stabbed me in the heart. And that was. I'll never forget that. And I've used that as a motivational tool over the years. Now, I. I cannot even really be mad now at miss Massingale, because she was right. I mean, I had bad grades. I wasn't putting a lot of effort into it. And so she probably could have said it in a more Eloquent way in a more way.

That's pretty blunt, dude. Yeah, that's pretty blunt.

But I do, I do thank her though, because really do believe it was not that I just changed things around right away, but I do think it was a pivotal moment for me. And I definitely have used that as fuel over the years. But so I did ended up going to community college, couple of years, did get my act together, got my grades together and transferred to University of South Carolina and got my degree there in sports marketing and always had this goal of like Jerry Maguire being a sports agent. And it just so happened that ended up actually getting into the health and wellness space right out of college. I was working in a gym and got the opportunity to actually move Charleston, South Carolina, which is where I live now, and open up my first gym at the age of 23. And I had no business experience, didn't know what I was doing, but I was like, you know what, Like, I'm going to figure this out. My mom for many years was entrepreneur herself. She opened up her own computer business. And so I feel like I kind of had it in me. And so from that moment on, I just worked my butt off. I was working 12, 14 hours a day. And that first gym, we blew it up to a lot of success. And I did have a business partner and opened up the second location a year later. And I was using discipline as my superpower. And because I was like, well, you know what? Like I don't, I'm not the smartest guy in the world, right? I'm not the best looking guy. And so I just have to be able to just outwork everybody. And that got me to a certain level of success. But then there was only so much I could do. Like I can't work more than 12 hours a day. Like this is, I mean I am literally getting burnt out. And so I ended up starting like the discipline almost. I was abusing it, you know, it became a, as opposed to an asset. And so that's when I really like realizing, okay, there is a double edged sword with discipline, right? There is a dark side of discipline as we write in the book. And so again, it took me many years to develop this. It didn't happen overnight. But I realized that it's more about standards, it's more about identity, it's more about leadership and building systems. So you don't just have to white knuckle your way through success. Because again, it got me to a certain point and I'm very grateful of it. I learned a lot that process. But that was going to get me to the next level. I was going to be stuck just having a glorified job as opposed to being an actual, you know, business owner, CEO, leader of a business.

Yeah. And you know, it's interesting, Daniel, because college has really changed since, you know, you and I, you know, I'm a little, little. Got a few more years on you, but the, the return on investment has really changed. The equation has kind of flipped around. And for most people, I mean I've done punch podcast on this. We've, we've talked about this multiple times. For the average student, the average person today, it actually doesn't make sense, financial sense to go to college. It makes more sense to start a business. So the, you know, the experience that you've had, the skill set that you've built is, is so valuable and even more valuable today in relation to a college education. I always joke, I said, my engineering professor pulled me aside and said, Chris, you're not smart enough and you got too much personality to be an engineer. We're not have to do something else. Like have you considered sales? And that. Some most. A lot of people think I was serious, which I, you know, this guy was so smart, man. He would teach this class and I got an eleven out of a hundred one time on a test and it was a C. That's how, that's how bad the curve. I mean this guy would teach, you know, I forget what you know. That was something fluid dynamic. It wasn't fluid dynamics. I'm trying to remember. But it was, it was insane. It was like, you know, so high level and nobody really uses it unless you get like a master's degree. He thought all the students were just dumb because they couldn't understand it except for like a few. And his rule was if you got 100 on the exam, he didn't do his job because he didn't know what you didn't know. I was like, wow. I was like, that was demoralizing, dude. It was demoralizing. But you've built an amazing skill set. You've really done a lot of things. You talked about a few things. I think one thing that is really important is you have that self awareness. You kind of have that self deprecating humor. Daniel, joke around a little bit. But it's important. Like I'm not the smartest guy in the world. You're not the smartest guy in the world. Elon isn't even the smartest guy in the world. He's super intelligent but you have to understand kind of what your skill set is and where that goes. Talk about some of the, you mentioned the dark side of discipline. I mean, I follow you on social media. I mean you're up at 4am, you're working in Starbucks. You have four kids now, is that right?

Three.

Three kid. Only three. Only three. Still 50% more than me, right? Yeah, talk, talk about some of those, you know, some of those, you know, some of the dark side of discipline and, and what you learned from that.

Yeah. And so like, you know, earlier on and again, I, I guess I could get away that more before I was married and had kids because I could be, it was just about me, you know. But as I had, as I started to have a family, I'm like, okay, like there really is a double edged sword of discipline. And so, I mean a few things, like I would not go out with friends, I would not want to go out with certain social functions because I don't want to go off my eating habits, right. I don't want to stay up a little bit past my bedtime. I mean, I remember there'd be certain times, I'm sure we've all had this where, you know, set your alarm the night before, you have all these good intentions and you set it at a PM or you didn't plug your phone up, right. And you know, it, it dies. And I remember a couple mornings where I would accidentally spend say 30 minutes past my alarm. I would let it ruin my entire day. Like I would get upset. Oh my God. Like I would just beat myself up over it. I'm like, what? You know, like that's not what discipline is like to me. Discipline's about, hey, you're going to have tough days, you might even have tough weeks. But it's all about getting right back on track. It's not about being perfect, right. It's just making progress, being self aware. What happened? How can I create better systems or boundaries to overcome this? And then getting right back on track. And so yeah, it was almost like I was in this disciplined prison. I became like a robot. And you know, my wife called me out a couple times on it's like, dude, like let loose some, you know. And again, like I still want to be able to, you know, discipline and standards, which I know we'll talk about where I'm still able to have, you know, these parameter, these guard rails. But it doesn't, it doesn't consume me, right? Like I still want to enjoy life, live a fruitful life, have fun and not just be in this discipline prison, which I think a lot of people, unfortunately, because of social media and some of the stigma, dogma out. That's what people think discipline is. Now it's all about this pain and suffering. That's the exact opposite of what it actually is.

That's a great point. And, you know, that's one of the challenges I had. I'm very competitive. I raised bicycles. And, you know, I quit racing and people are like, oh, you should. Do you ever race for fun? I was like, race for fun? Like, what do you mean, race for fun? Like, you race to win, right? You know, you know, you, you ride a bike for fun, you race the win. And it just, you know, I have a switch. You know, it's like, you know, it's, I'm either on or, or I'm off when it comes to competition. And, you know, the. I had the same issue you did. It's like, I wouldn't, I wouldn't go to a party. I didn't have a girlfriend. I wouldn't even take an Advil when I was racing my bike in college. And I got burned out. It wasn't sustainable. And, you know, one of the big things I love that, you know, you and Craig teach your coaching clients is you, you talk about the importance of rest. And when I used to coach some cyclist, you know, what I would see is most of my clients when I, when I, when I brought them on board, they wouldn't train hard enough and they wouldn't rest enough. So they would train a lot, but they wouldn't be really focused. How do you guys apply that to your coaching clients? That's that same type of thing.

Great question. It's like, you know, a lot of times we'll get new coaching clients and they're like, yeah, I'm working 10, 12, 14 hours a day. And again, I went through this myself as well. And when you really look and you're like, no, you're actually not really working 10 or 14 hours a day, you're probably being productive about 2, 3, 4 hours at best of the day. You're distracted, you're multitasking, you're wasting time. And so, you know, it's not about the duration of what you work. It's about the focus, it's about the intensity. And so that's why, like you said, I do get up early. I go to Starbucks every morning at 4 o'. Clock. I get about an hour and a half of work done. Go to the gym, I'm still home.

To get where, where do you find the Starbucks open at 4? Because when I travel and I get up, I don't, I get up at 4:55. Yeah, but I hate it when I can't find a Starbucks open in time.

Yes. So you got one. We have two that open up at Fort Block and they're owned by the same, they're owned by the same guy. And so I've never seen other. Another Starbucks opens up at 4. But thankfully I get there so early, Chris, that I actually get a free coffee because they don't even have the open yet. And obviously they all know me by name. I go in there every single morning, they just hand me a large, I just get a large black coffee, they hand it to me and I get a refill on the way out. So like I, I never have to pay is also free coffee every single time.

Well, I'll tell you what, you know, when I go into some of these Starbucks, you know, you see like the homeless guy, you look a little bit, you know, you got your laptop, you look a better, a little bit better than that. So they appreciate you probably taking out one of the homeless tables in the corner and getting that done.

Yeah, but another thing to that, Chris, is because I want to be very clear. Like I actually a lot of times in hesitant, like I think people know that I get up at 4 o', clock, if you follow me. Not that I actually talk about what time I wake up, but you can, you can tell. But I do want to make sure that I'm very clear that it doesn't matter what time you wake up. It's really what you do early morning hours. But because you don't have to wake up at 4 o' clock or 5 o' clock or 6 o'.

Clock.

I know very successful, disciplined people that wake up at seven o' clock in the morning. But those first efforts, hour, hour and a half, they are diligent, they are focused, they are structured, they're planning prepared and they can still get as much as most people could. You know, if they're getting up at 4 o', clock, like, yeah, I always share that. I used to get up at 3:30 in the morning. Years ago I would listen to a motivational video. I would, I would do all these silly things like it's 5:30. I've done nothing productive. I would have been better off sleeping this extra two hours. So, you know, while, yes, I do get up at 4 o', clock, you do not to get up at 4 o' clock to be successful. It's more about what you do with those early hours.

That's a great point. And you know, I, I listen, I listen to Joe Rogan podcast from time to time. My, my older son actually enjoys listening to it. And for you parents out there, I'll tell you, it's, it brings up some really interesting, you know, some of the topics that, and he, he really enjoys it. And when we travel together, just the two of us, he actually likes to listen to it before we go to bed, which is, it's kind of neat. But Joe, Joe Rogan, like, he, he stays up late. He's in the comedy is a comedy club till 1 to 3am you know, so he gets up late. He's still very disciplined if you listen to him, the way he structures that. And I agree, man. Like, you know, Craig a couple of years ago talked about like, you know, how these, these morning routines are stupid, you know, the 5am Club stupid, because you get up and you blow two hours, you know, doing like, getting ready for getting ready, and you're like, what, what is all this? You know, I love what you guys talk about. Get up, get to work on the most important thing. Knock it out. Using that. I wrote my book in two weeks. Yeah, two weeks. Following that advice from Craig, which is phenomenal. Daniel, I again, I want to, I want to get back to the presentation that I saw you do out in California. It was fantastic. And I really, I followed James Clear for a lot of years. It was right around the time that I was starting to, to follow Craig as well. And he has a great saying. He says, you do not rise to the level of your goals. You fall to the level of your systems. And I love that quote. And you do a masterful job of, of talking about this. Can you share some of the framework about how you use these systems to help maximize your productivity? You know, again, for, for those of us that are, we're, we're just a lot of us are above. You know, if you're listening to this podcast, you're probably above average. You're working hard, you're doing things, but we still waste a lot of time. You know, our goals seem unachievable. We got, you know, something comes up with our kids or like, you know, for those of us that are caring for our parents now, like I am with my, my stepdad, it's like something pops up and boom, I hour or two just disappears. You know, how do you use systems? And how do you teach your coaching clients about these systems to maximize their time?

Yeah, great question. So. And There's, I mean, I could give you hundreds of different systems that I think could be beneficial, but if I had to sort of identify a couple that I believe are the power, most powerful for everybody listening here is that the number one distraction is phones for all of us. Everybody, people get paid a lot of money to make sure that we are distracted by our phones all the time.

Digital crack. That's why.

Exactly, exactly. And so one of the most powerful systems that I've. That I've developed over the last years is there's an app. And it, it's. The irony of having an app to block apps is just incredible. But the app called Opal.

Opal, yeah.

Yes. Actually learned this. One of Craig's clients a couple years ago, he mentioned it and I immediately downloaded. I paid 99 for a year subscription. And it is the best app I've ever paid for and downloaded. And the way that I utilize this, and I have a lot of clients as well, is that you can fully customize this app so you can block certain things on your phone at certain times of the day. And so again, this is not something that you should do this. But just an example when it was from 4 to 7 o', clock, I use my Opal app Monday through Sunday and I cannot get on my phone except for a text or email, like, or, I'm sorry, a text or a phone in case, like my wife needs me and I'm at Starbucks, right. But I can't get on the Internet. No social media, no YouTube, like all the apps are blocked because as you said earlier, Chris, like, that is my product productivity time. That's my morning time. That's when I go work out. I don't want to be distracted by my phone. And again, if I didn't have that, if I just relied on willpower, motivation, even someone like me who's very, very internally motivated and self disciplined, I'm gonna break because our phones are so addicted. Like you said, it's crack, right? Oh, it's crack. And so I have that. It is, it is. And then in the evening time, I do a second exact round from 4:30 to 7. I also had the same stuff blocked on my phone because that is my family time. You know, I've got three younger kids right now, so obviously family is super important to me. And let me. There's one moment because I think we learn a lot through storytelling. So at the time we had just had my daughter Blease, other two kids weren't born yet. And we're at our old House. My wife in the kitchen. I was in the living room. My daughter ble, she was like two and a half, three years old at the time. She was waiting like a little coffee table living room. And she was playing with some stuff. And I should been. I was supposed to be as a father, present father. I should have been playing with Blease. I was on my phone. I don't remember again, this was four years ago. I don't remember what I was doing. I was either on email or syia and she was trying to get my attention. But I was so into my phone like I didn't even realize it. And finally she like hits me on my leg and it kind of jolts me. And I look up and she the sweet, cutest eyes. She says, daddy, pay attention to me. And I'm like, like a three year old saying that. Like it was just like the stab in the heart. So I'm like, okay, I'm not going to be on my phone anymore. Guess what? The next day I was doing the same thing. Why? Because I didn't have systems in place. I didn't create boundaries. This Opal app now like I, I can no longer get on my phone is blocked. And so now sometimes to take extreme measures to make, to. To break extreme habits. So that's like one system. If you didn't do anything else, I would highly recommend you doing that now. One more. For the business side of things, there's something that we call rga. Revenue generating activity.

Yes. Yes.

Yeah. Because a lot of us as entrepreneurs, as, as high performers, like we just, we wake up and we get in the weeds. We do all this busy work stuff that probably needs to get, get done. Maybe it should done by you, but it still has to get done. But the problem is, is we default to just going into the reactive, busy work as opposed to focusing on something that can actually move the needle forward. So revenue generating activities is just simply like having a list of activities that you can do on a consistent basis. They're going to help move the needle forward, are going to help you generate business, more money for your business, for your, for your personal income. And you really can break it down to two different ways. You can have what we call money now activities. So that be like, you know, sending out an email with the call to action. That could be, maybe you've got. We have so many clients, Chris. They're like, yeah, I've sent out three proposals. I haven't heard back yet. Have you followed up with it? Follow up. If they just have to sign the contract, they're going to do it, like, just follow up. That is a money now task. Because if you do that and they sign it, you the money. Right. And then. So that's money now and there's one called money later. Non urgent, important work, which we call it new work New York. Those are things like, you know, improve your sales script, creating a new marketing campaign, creating a new offer. It's things that are important, but it's not urgent. But if you don't take intense time to do that, you're going to keep putting on the back burner. And eventually it does become urgent. And we want to try to avoid doing things that are urgent because we get stressed, we get overwhelmed. Yes. Convince ourselves. I work well under pressure, I work well under deadlines. Like, sure, sometimes we do. But why do you want that extra stress and anxiety and overwhelm. We have enough in our life as it is. Don't add to it. So the Opal app and the revenue generating activities again. If you can spend an hour every single morning on rga, I promise you in this month, you're gonna, you're gonna explode your business because you're intentionally consistent with it.

I love that. And, you know, everything that we talked about, it has the same theme, Daniel. So whether we're talking about, you know, training for a bike race or being a successful entrepreneur or focusing on your family, it all comes down to managing your time through systems. Yes. And then focusing on the right thing, which again, like, being in sales, I was like, if you can do a sales call a day, you're probably doing five times what the average person did in the medical device space.

Sure.

You know, it was amazing. You know, how easy it was to get ahead if you just focused on that cycling. What I found was you only spent probably about 45 minutes, three or four times a week actually training, you know, your, your physical systems, your physiologic systems to improve. And I said, man, if you can eliminate all that other stuff, you can go from training 20 hours a week to going to like. And I was training like seven hours a week. And people like, oh, I can't, I can't train as much as you. I'm like, man, I'm on call every other day. I was like, I train maybe seven hours a week. And people are like, What? I trained 15, 20, and they just thought I was riding a lot. It's like, no, no, no, I'm just riding harder than you are. And, you know, one of the. So we're gonna, we're gonna give a link here for your book here shortly. I also gonna put a link in the show notes here if you want to create 20 to 40 hours more per week. I have an article that I'm gonna link in the show notes here. How you can do that. You know, Daniel, you. You create some great systems. Opal's great. Just don't pick up your phone, you know, first thing in the morning. Put it. We got a little. When we built our house, we put a little shelf in our closet. So it's got a charging station in our closet in our. In our bedroom. So it's away from the nightstand, and I leave it there in the morning. So, you know, I've done my work and got my boys off to school, and it's. It's been amazing because who's. Who's bothering you at 5, 6 in the morning?

Exactly. And I like that, too. I'll give you one more quick system is we all know that, you know the snooze button. I say this. The most dangerous button on your phone is the snooze. I have yet to have anybody, and I challenge anybody. Listen, give me one positive benefit of hitting the snooze button. There is zero benefit to hitting the snooze button. Okay? And so having your phone across the room is like, one of the simplest things that you can do to avoid hitting the snooze button. Because it's so easy. It's right beside your bed. Turn over, hit the snooze, go right back to sleep, you know, nine minutes later, and just keep hitting over and over and over again. So just simply the act of putting.

Your phone across the room, why is it nine minutes? That's. Isn't that wild?

It is wild. It is. You don't get any extra quality sleep with that. Right. And so it's like, you know, if you're gonna hit the snooze, like, just turn the alarm off completely. Like, don't hit the snooze, because this just does nothing positive for you. So, yeah, you snooze, you lose. You know, if you are hitting the snooze button, which I. I don't know how accurate I've read studies that over 50 of adults hit the snooze button, which I believe.

I believe that. Sure.

Yeah.

Yeah.

If you are, though, you stop that. That is probably the most detrimental habit that you have right now.

That's when I travel. That's one of the tricks I use. I take my phone, I put it on the other side of the hotel room. And I, it's, it goes off. It's just like, oh, but once you're out of bed, like, Jocko Willing says, he's like, I don't like to get up at 4 or 5 in the morning. He goes, it sucks, but once you're up, it's no big deal. So this morning, quick, quick aside, my younger son went to Costa Rica with his school for a big trip. So they're gone for a week. So they had to be at the air, they had to be at the airport at 4:20 in the morning. So I told my wife, she goes, she goes, what time? She goes, what time do you have to leave? I said, what time? I said, 3:55. I said, okay. She goes, what time do you want to get up? I said, 3:50. She's like, why 350. I was like, because I'm not going to hit the snooze. I'm going to get up right away. Well, at 3:39, I got my son, son shaking me and I was like, what is, I was like, what are you doing, dude? He's like, it's 3:39. You got to get up. I'm like, I got 11 minutes, man. You're killing me. I should have texted you. I would have, I would have beat you to Starbucks. Yeah, but no, it is, you know, again, to your point, it's, it's, it's these simple things that you can use. And I like to say you got to short circuit, you know, your, you know, your tendencies. My wife says I have no discipline because I quote, unquote, can't bring ice cream in the house. I said, but I don't buy the ice cream in the first place.

Exactly.

Right, yeah, you gotta, you gotta do that. And I think that, you know, I think that's one of the great things that you and Craig and all the coaches with, with early to rise do, Daniel, is you work with your clients and help figure out how they can, you know, take the, you know, get those shortcuts, you know, apply what they need to do, what systems they specifically need to achieve their goals.

Exactly. And that's one, you know, that's one of the things the biggest theme in our book is, you know, discipline. The ultimate definition of discipline is putting a level 10 out of 10 effort into your big level 10 out of 10 problem. You know, and so, you know, it's one of those things where like, for the longest time, like, I respected Craig so much. I've looked up to him as a Mentor, obviously business partner of the years, is that I would often find myself chasing his goals or modeling certain standards or habits of his. And which is great because they were all like quality things. I'll even like, you know, Craig stopped swearing many years ago and he was very public about it because he wanted that accountability which helped him stop swearing. But I'm like, yeah, like I look up the correct, I'm gonna stop swearing as well. And I tried it for a couple weeks and I kept failing at it.

I'm like you said. And you said f that.

Right, Exactly. I'm like, it's not my goal. Like I don't curse that much, but I don't have this strong why to stop cursing. So it's like I was chasing somebody else's definition of sex, success or definition of discipline. It's like, for what? So you know, when you like to your point, Chris, when you do create these systems, when you want to create these standards, like they have to be meaningful to you. You, you need to start with your why and your vision and then reverse engineer from there. Doesn't mean you can't use other people's inspiration. You might have certain goals or that other people have, that's fine. But you gotta make sure it's yours and you know, you're running your own race.

That's a great point. You know, I remember talking about 75 hard to Craig and he's like, why would you do something like that?

Yeah.

And he's like, you're, you're, you're healthy, you got a great diet. Like, why would you, like, what are you going to achieve? Like, how is that going to actually move you towards your goals to your point? You know, one of the things you guys do a great job of is you say, hey, write down the issues that you're dealing with right now in your business, your personal life, whatever it may be. Assign a level one to 10 to that problem and then take your level 10 problem and that's what you need to apply that new we work to, you know that, that, that focus work to and do that. And it's, it's so simple when you guys break it down like that, Daniel. But it can be so challenging. Talk about how the dark sided discipline helps readers and your clients apply that level 10 effort to their level 10 problems.

Absolutely. Yeah. I mean first is we've got the cool thing about this book and you know, we.

Which I just got mine in the mail by the way.

Look at that.

Off Amazon. Yeah. I love it, man. I love it. It's beautiful. Yeah. And you got one. Yeah. Awesome. Congratulations. Hey, look. And dude, check it out, man. It matches the backdrop.

I mean, that's why we created it. You know, we're like, hey, we gotta, we gotta make sure this matches Chris's background.

Guaranteed way to get on the podcast.

Exactly, right, Exactly. But the cool thing about the book is if you buy the book, you'll see this. We have a ton of resources and worksheets in there. We're like, I would just. We want things to be practical, you know, as done for you as possible. It's like, I'm not a big fan of all these theories. It's like, how can I actually apply this? How can I take action now? As you'll see in our shirt, success, love, speed, delay, kill streams. Right? So, yes, one of the quickest ways to have success and to take more actions just actually have framework. So we have frameworks and resources in the book, as you said, Chris, that actually help you truly identify is my level 10 out of 10 problem right now. What type of effort am I currently putting into it? How can I take that 3 out of 10 effort, get it to a 9, 10 out of 10 effort, and most importantly, what are the action steps? What accountability do I need? And we really help you break it down. And again, your time, you hear this word systems. We help you create systems to be able to work on that level 10 problem. And then once you solve that level 10 problem, you're going to have other problems that come up. We all have problems in life and they, they come and go. And, you know, sometimes you solve those problems for good, sometimes they rear their ugly heads again, but you have to just keep back that energy and that effort into them so you can really solve them.

And I think that, that you made a great point of why you don't just want the information, you don't just want the systems, you want the accountability that you and the other coaches provide to help you achieve your goals. For those, for those that are listening here and they want to assign the right Systems, apply that 10 out of 10 effort. We're going to have this in the show notes as well. What's the best place to get a copy of the Dark side Discipline? Daniel?

Yeah, you just go to darkside.com and we'll redirect you to Amazon or if you just, you know, just go on Amazon, type in dark side discipline. You'll see it all over the place. We've got over like 50 star, 55 star reviews, and the book's doing really well. It launched about a month ago as we're doing this podcast and we're really happy. And just the feedback overall, it's like, wow, you guys have really opened up my eyes and to discipline. This topic has not been discussed like this like we do in this book. And know it might make you uncomfortable because it, it, it goes against the grain, it goes against the norm, you know, but just lean in that uncomfortableness, like really embrace it. Take action on all the resources in there and I promise you, you're going to see a mass, you're just going to see so much more success, more happiness and more fulfillment and less stress in your life, which is ultimately what we're trying to achieve with this book.

I love it and you know, I can attest to that. Working with Craig, working with your guys group has, has done that for me. It's helped me write my own book. It's helped me achieve a lot of my goals here over the past five years. And Daniel, I can, I can, I can tell from, I can tell the audience from, from knowing you personally for several years now. You practice what you preach. You're, you're a wonderful father, you're a wonderful husband, you're a wonderful coach, and you're a wonderful author, man. I love the book. So congratulations. If you're listening, grab a copy@darksideofdiscipline.com Daniel Woodrum, thanks for joining us today.

Thanks, Chris. Appreciate the opportunity, man.

Hey Chris, here. I hope you found this episode valuable. Now I have one more thing to gift you. We have a page for my coaching clients where you can get a free copy of my book as well as much more from previous guests on the show. Just check out nextlevelincome.com coaching to get a free copy of my book, audiobook and much more. I'll send you a copy of my book and cover all the shipping costs as a thank you for listening to the podcast. Also, please like share and take just 90 seconds to give us a rating on Apple podcasts.