Short YouTube commentary (by Chrissy Myers) warning small business owners that organic reach on platforms like Facebook is limited (platforms push paid ads) and that building a business entirely on TikTok is risky if the platform is banned or removed. The speaker urges focusing on things you can control (implied alternatives such as SEO/owned channels).
So if you're a small business owner and you are creating this great content and you're throwing it on Facebook and it's going through news feeds, how many people of your friends list is actually or followers list is actually going to see what you produce? Very few, because they want you to pay for ads. Wow. So let's look at what happened on Capitol Hill when they're trying to ban TikTok right now. Okay. If you've built your entire business model on TikTok, what happens if that platform goes away? Oh, I kind of disappear. Right. Yeah. Bye. Bye, business. So at the end of the day, you have to really think about the things that you can control, and that.
